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When discussing the implementation of CRM, we often hear that the launch of such systems is ineffective without the right CRM strategy. However, it is almost never explained what a CRM strategy is, what components it consists of. CRM-strategy is the formation of long-term goals and the most effective methods for achieving them, allowing you to gain competitive advantages and additional profit by introducing the principles of supremacy of customer needs into the work of the enterprise. CRM-strategy is a tool that allows a company to become unique for its customers, different from most similar ones on the market. This eBook contains the following information:
- What’s a CRM system?
- How does it work?
- 7 steps of effective CRM implementation strategy
Developing and implementing an appropriate CRM strategy gives you a significant edge in the market, as it allows you to choose the right business model and find the most effective means to achieve key goals.