13 Best CRM Software For Real Estate Wholesalers

Best CRM For Real Estate Wholesalers

1. REsimpli

REsimpli is a CRM system that takes pride in hosting all the necessary tools required for a real estate wholesaler. Having a very short and easy learning curve, wholesalers are not required to waste time learning the software, and can rather focus on and improve their business, from day one. 

REsimpli covers all four pillars of real estate: data, market, operations, and sales. With this CRM, you can set up SEO-optimized, branded websites to generate new leads and use list stacking to create motivated lists and automated drip campaigns to warm up leads. With tags and smart filters, you can focus on your most important leads first. It even brings your entire team under the same roof, replacing third-party messaging apps to ensure clear communication and a productive workforce. 

You also have access to a powerful phone system, allowing you to connect to your leads instantly and use the AI feature to get detailed summaries of your hour-long calls. AI also helps you handle objections, note property info, action items, and more! 

Key Features:

• List Stacking
• Drip Automation
• Automated Task Management
• Skip Tracing
• Speed-to-Lead
• Mobile App
• AI Call Summary
• Phone and SMS System
• Buyer & Seller Websites
• KPI Tracking
• And More

Pros:

• One-on-one live Zoom support
• Affordable pricing
• All-in-one system
• Free onboarding calls
• Public user forum
• User-friendly interface

Cons:

• No self-service cancellation option; customers should contact support for assistance
• Occasional requests to upgrade for extra features

Pricing:

• Basic: $99/month, 1 user, billed annually
• Pro: $199/month, 5 users, billed annually
• Enterprise: $499/month, unlimited users, billed annually

2. REI BlackBook

REI BlackBook is a well-known CRM in the real estate industry, and it is known for its facilities to aid real estate wholesaling. The software enables you to create a fully functional system that establishes lead generation, sales automation, and contact management. 

Use REI BlackBook to connect your real estate number to the CRM and receive notifications from all platforms. All your marketing channels will direct new leads to that number, allowing you to contact your new leads in minutes. The software also provides SEO tools to help you build a website provided by them.

Key Features:

• Lead Capture Website
• CRM system
• Phone System
• Automated Campaigns 
• Pipeline System
• Property Analyzer

Pros:

• Streamlined communication
• Lead generation tools
• Multiple integrations 
• Resources for features
• Prompt customer service

Cons:

• Pay for phone calls and texts separately from your plan
• Invest into add-ons, driving up monthly costs

Pricing:

• Solopreneur: $81/month, 1 user, billed annually
• Small Business: $165/month, 10 users, billed annually
• Accelerator: $248/month, 20 users, billed annually

3. Salesforce

Salesforce is one of the most renowned CRM systems out there. It has a range of features that allow it to cover the necessary aspects of real estate wholesaling—generating leads, tracking your deals, and automating sales processes. 

Investors utilizing Salesforce can make data-driven decisions through the detailed reports provided by the system. On top of that, you can create and manage your marketing campaigns and lists and create schedules. It also hosts multiple integrations with popular websites and software for real estate.

Key Features:

• Customizable Workflows
• Mobile Accessibility
• Integrations
• Cloud-Based Platform
• Analytics and Reporting
• Sales Automation
• Contact Management
• And More

Pros:

• Scalable to any business size
• Free trials for testing
• No installations needed, cloud based

Cons:

• Need developers or coders for customization, additional costs
• Requires stable internet connection 

Pricing:

• Starter Suite: $25/month, per user, billed annually
• Pro Suite: $100/month, per user, billed annually 
• Enterprise: $165/month, per user, billed annually

4. REIsift

REIsift is a data-management system for real estate wholesalers, with advanced features and capabilities to create lists of motivated leads. It has its own CRM system, known as “tasks,” to help users create daily automated processes and assist with marketing workflows.

The software also allows you to seek motivated sellers with its own List Stacking feature. On top of that, the Vacancy Check feature allows you to find out whether a property is currently occupied. Being a data management system, the software can provide you with detailed insights into any property, which can be very handy for real estate wholesalers.

Key Features:

• List Stacking
• Property Insights
• Vacancy Check
• Direct Mail
• Phone System
• Smart Filter

Pros:

• Classes to help understand product and marketing processes
• Helps make data-driven decisions
• Active public user forum
• Helps scale business
• Does not take long to set up

Cons: 

• Sub-par customer service
• Cannot separate contacts from leads
• Expensive

Pricing:

• Professional: $149/month, 5 users, billed monthly
• Business: $300/month, 30 users, billed monthly
• Enterprise: Contact REIsift

5. Left Main REI

Left Main REI comes as an extension of Salesforce, and it works as a CRM for the real estate field. The platform and its people help you migrate all of your company’s data and information onto the system, helping you build it to your liking. 

Left Main REI allows you to optimize your real estate business by utilizing its KPI tracking mechanism to make more informed decisions. Additionally, you can create detailed reports and templates, allowing you to customize the CRM to streamline your operations. 

Key Features:

• Drip Campaigns
• Driving for Dollars
• KPI Tracking
• Report Creation
• Customization and Development

Pros:

• Can be built to your liking
• Onboarding process
• Provides reports 
• Provides templates

Cons:

• Takes a lot of work to build and develop
• Costs increase when developing

Pricing:

• Default: $50/month, per user, billed monthly

6. Realeflow

Realeflow is a system with a myriad of features that allow real estate professionals to generate leads successfully and manage deals. Realeflow also provides a one-on-one coach to help you navigate any issues.

The system can help a real estate wholesaler in their marketing endeavors with its mass SMS function, and it pulls reliable data through public records. Its built-in marketing engine is top-notch and can also help as a prospecting tool. 

Key Features:

• Campaign Management
• Calendar Management
• Marketing Automation
• Website Integration
• Mobile Access
• Deal Analysis
• Lead Management
• Task Management

Pros:

• Prompt and effective customer service
• Provides ample data to help make informed decisions
• Pulls accurate information 
• Provides in-depth analysis

Cons:

• Can be a lot of information to take in for new investors/wholesalers
• Prospects must opt in to receive SMS/texts

Pricing:

• Leadflow Invest: $199/month, per user, billed monthly
• Leadflow Invest+: $399/month, per user, billed monthly

Here, you can look and select other CRM solutions for your business preferences:

Fireberry

By using Fireberry, you can easily manage all your business needs with a user-friendly system. Your unique business deserves a platform built just for you, so you can maximize your time and productivity where it matters most.

monday sales CRM

Let monday sales CRM do the grunt work while your team stays focused on high-level tasks, such as creative projects, business strategy, and relationship building. 

Zoho

It is a web-based email marketing management service for small and medium businesses. It automates the entire marketing process - from managing your email marketing campaign to maintaining mailing lists.

Capsule

Capsule is a cloud-based CRM platform that helps businesses build relationships with customers. It enables users to store contacts, track sales opportunities, automate workflows and manage projects.

7. REI Reply

REI Reply focuses on real estate marketing and lead management and is extremely useful for real estate wholesalers. It helps investors save numerous hours of cold calling, by utilizing the integrated phone system with email, SMS, and voice message options. 

The platform comes with pre-populated campaigns, enabling simple and easy setup, especially if you have a ready-to-go list of potential clients. The tool and its interface are easy to understand. The platform also allows you to set up trigger links to ensure your leads can always reach you—sending them an automated message or redirecting them to your virtual assistants.

Key Features:

• Multi-Touch Campaigns
• Trigger Links
• Phone System
• Website Builder
• Landing Pages
• CRM Features

Pros:

• Customizable lead pipelines
• CRM features
• Provides website pages that are easy to set up
• Integrates with social media platforms
• Generates reports 

Cons:

• No free trial for the platform
• The mobile app version has bugs 

Pricing:

• Monthly: $99/month, per user, billed monthly
• Annual: $999/year, per user, billed annually

8. REIkit

REIkit has long been a leading real estate software platform in the field. REIkit was the first to integrate AI (artificial intelligence) into its prospect messaging system, and its software enabled 5 communication methods to talk to leads. These included: SMS, email, ringless voicemail, postcards, and calls. 

The software aims to be an all-in-one system for real estate wholesalers and investors, providing reports and analytics to help the user make informed decisions. It also boasts a campaign management system, allowing you to optimize your marketing tasks. The user can also manage their pipeline to see critical information about ongoing deals.

Key Features:

• Pipeline Management 
• Email Integration
• Lead Capture
• Prospecting Tools
• Reports and Analytics
• Contact Database
• Skip Tracing
• Campaign Automation

Pros:

• Easy to use
• Provides built-in website
• Responsive customer support
• Reports and analytics help make better decisions
• Tracks KPI
• Campaign automation is easy to use, with 5 modes of communication

Cons:

• Multiple features make the platform hard to learn
• No built-in dialer system
• Design templates for websites and postcards are limited

Pricing:

• Starter: $64/month, per user, billed monthly
• Success: $104/month, 3 users, billed monthly
• Scale: $204/month, 10 users, billed annually 

9. REIPro

REIPro helps real estate businesses scale up by providing a centralized system through which wholesalers can generate leads and run their marketing. The system has a skip trace feature that allows you to find the contact details of motivated sellers.

REIPro also allows you to design your marketing materials with some freedom, thanks to the multitude of templates available for emails, reports, budget sheets, direct mail, postcards, and others. 

Key Features:

• Centralized CRM
• Lead Generation
• Marketing Tools
• Skip Tracing
• Pipeline System

Pros:

• User-friendly system
• Has tutorial videos to help teach about features and systems
• Listings are constantly updated to provide accurate information
• Has a 14-day free-trial period

Cons:

• The marketing section is less intuitive
• No project management tools

Pricing:

• Standard: $109/month, 3 users, billed monthly
• Team: $297/month, 12 users, billed monthly 

10. Invelo

Invelo is a system that is growing in its capabilities to provide real estate wholesalers with all the tools needed for success. While it is still growing, it has an intuitive interface, allowing wholesalers to get their jobs done quickly and speeding up the time taken for new employees to learn the system.

The system boasts a customer support system that aims to quickly solve every problem , heeding a mentality of “clients first.” While many necessary features are still being built into the system, the future looks promising, with an in-built dialer system, courses on investing, and other features on the horizon. Timelines are in place to maintain transparency with prospective users of the platform. 

Key Features:

• Campaign Automation
• Pre-built Lists
• Custom Tags
• Click to Call
• Task Management
• Property Vacancy Check

Pros:

• Can build campaigns through the marketing section
• Check for vacant or occupied properties
• Customer support is prompt and efficient
• Easy-to-use interface
• The List Builder feature is handy

Cons:

• Has a steep learning curve
• Requires integrations that must be paid for

Pricing:

• Free: $0/month, 1 user
• Starter: $49/month, 1 user, billed monthly
• Growth: $129/month, 3 users, billed monthly
• Professional: $299/month, 15 users, billed monthly

11. Forefront CRM

Forefront provides you with a versatile CRM that can be curated to meet the unique needs of real estate wholesalers. The platform allows real estate professionals to streamline their business and continuously grow. On top of that, features and measures are in place to ensure proper client relationships are grown. 

Forefront has a robust lead management system, which is primarily due to its lead-scoring algorithm, allowing users to discover the most motivated leads within their pipeline. Users can also set up marketing channels to bring in new leads and automate those channels to have a constant supply of leads. The customizable workflows within the system also allow users to streamline their business, ensuring an optimized workforce.

Key Features:

• Lead Management 
• Sales Automation
• Marketing Tools
• Reporting and Analytics
• Deal Tracking
• Customizable Workflows

Pros:

• Features are made specifically for real estate professionals 
• Helps streamline operations and workflow
• Easy to use and understand 
• Provides reports and analytics for data-driven decision-making
• Sales can be optimized through automation

Cons:

• No built-in phone capabilities
• Pricing may not be suitable for small agencies or individual real estate professionals

Pricing:

• Starter Plan: $99/month, 1 user, billed monthly
• Pro Plan: $199/month, 5 users, billed monthly
• Elite Plan: $299/month, 20 users, billed monthly

12. InvestorFuse

InvestorFuse is a real estate CRM to help users funnel all of their leads and centralize all data within one platform. The system allows users to streamline their workflow by adding as many members as they want to the account. 

To further help streamline operations, InvestorFuse allows users to track their employees’ KPIs and understand their performance. It also allows users to set up workflows with automation in place, meaning all actions fall under a decision-tree and create a seamless step-by-step approach in the sales pipeline. Leads can also be grouped into different sections based on whatever criteria you set for them.

Key Features:

• Lead Management
• KPI Tracking
• Workflow Automation
• Lead Communication
• Lead Dashboard
• Lead Groups
• Automated Follow-Ups

Pros:

• The software receives constant updates to improve
• Easy-to-use software
• Can keep track of incoming and outgoing calls
• Can be used on laptop and mobile
• The workforce can be optimized

Cons:

• Does not have marketing capabilities
• Onboarding costs extra

Pricing:

• Essentials: $147/month, 1 user, billed monthly
• Pro: $247/month, 5 users, billed monthly
• Premium: $377/month, 10 users, billed monthly

13. Podio

Podio is a highly customizable database for streamlining your operations and growing your business. While not specifically built for real estate professionals, it can help you automate your marketing campaigns and keep a constant flow of leads coming in.

Podio does not have all the necessary tools built in, but it can be integrated with most software, and this helps real estate professionals acquire all the tools with Podio as their center. It comes in at a very affordable price for all that it offers, and the workspaces can help you optimize your workflow. The customer support provided by Podio is also quite responsive and looks toward solving the problems you face.

Key Features:

• Team Member Tracking
• Team Management
• Email Integration
• Financial Reporting
• Provides Automation
• Good Integration

Pros:

• Is highly customizable
• Can be scaled up with business size
• Provides customizable templates

Cons:

• Requires additional developers to build out for your specific needs
• Can become very expensive to build out
• Can sometimes be clunky

Pricing:

• Free: $0/month, 5 users
• Plus: $14/month, unlimited users, billed monthly
• Premium: $24/month, unlimited users, billed monthly