What is Ready North?

Ready North (formerly PR 20/20) is a marketing consulting and services firm that partners with clients to solve business challenges and design marketing programs that achieve growth goals. Founded in 2005, Ready North has provided consulting and services to hundreds of companies, specializing in manufacturing and professionals services. Ready North was HubSpot’s first agency partner in 2008, and the model HubSpot used to build its VAR program that now includes thousands of agencies worldwide. Ready North’s founder, Paul Roetzer, is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); he is also the vision behind Marketing Artificial Intelligence Institute, Marketing Score, and Point Pricing.