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Best Campaign Management Software [Free and Paid]

Explore the top campaign management tools, designed to optimize your marketing efforts. Dive deep into features, benefits, and expert recommendations to select the perfect tool for your business needs.

Noah Jay Hendricks
Written by
Noah Jay Hendricks
Noah Jay Hendricks
Noah Jay Hendricks

When not knee-deep in his vegetable garden, wrestling with weeds, Noah can be found daydreaming about engaged and happy customers who never have to worry about their CRM because it’s working for them, not against them.

More from Noah Jay Hendricks

Published: Apr 05, 2024

| 60 mins read

In the ever-evolving world of marketing and advertising, professionals are constantly seeking out the latest tools and software to stay ahead of their competitors. To help you navigate the vast landscape of campaign management software, we've compiled a list of the top 10 tools currently available. From social media to content marketing, these software options offer a range of features to meet your specific business needs.

Read on to discover the best campaign management software for your company and unlock the potential for better marketing results.

What Does Campaign Management Entail?

Campaign management involves organizing and overseeing every aspect of a campaign, from its initial planning stages to its final execution. Implementing effective campaign management practices is essential for teams to successfully navigate the multitude of tasks involved in running a campaign.

Although each campaign is unique, most campaigns typically involve a combination of the following steps:

  1. establish campaign objectives,
  2. design the campaign
  3. plan content calendar
  4. create or source content
  5. develop assets
  6. set up distribution channels
  7. monitor and measure
  8. report and refine.

But before we dive into the details, take a quick glance at our comparison chart of the top highest-rated marketing campaign management tools:

What is the best campaign management software?

Here’s our top list:

What is the best campaign management software for your company? Well, it all depends on your specific business needs. Check out our list of top 10 software tools for better marketing and campaign management, and you’ll definitely find the one that will help lead you to better marketing results.

Top Rated Solution

4.8

Use the HubSpot campaigns tool to create, manage and report on a single marketing campaign with multiple assets in one place. 

 

1. Hubspot Marketing

HubSpot is not just your average marketing and sales software. It's a comprehensive tool that offers a wide range of features to help businesses thrive in the digital age. From email marketing to social media management, SEO to lead generation, HubSpot has got it all.

One of the standout features of HubSpot is its ability to create attractive and personalized landing pages. With this tool, you can design landing pages that are not only visually appealing but also optimized for conversions. You can easily customize the layout, add compelling content, and even include forms to capture valuable lead information. By using HubSpot's landing page builder, you can significantly improve the results of your marketing campaigns.

But it doesn't stop there. HubSpot goes above and beyond by providing you with SEO and social suggestions to ensure that your content reaches the right audience. With its keyword tools and optimization features, you can create better content that targets specific audiences and drives more traffic to your website. HubSpot also excels in social media marketing, allowing you to gain valuable social intelligence and identify the sources that bring in the most qualified leads.

Nowadays, every interaction serves as a testament to trust and reflects the value a brand places on its audience. Gone are the days of simply broadcasting messages; now, brands engage in meaningful dialogues that foster trust through genuine and timely engagements. Each comment, share, and direct message presents an opportunity for businesses to showcase their dedication to customers. Now, trust is not solely built through promotional content, but through active listening, understanding, and acting on customers' feedback. In this ever-evolving social arena, trust is the currency, and the reward is invaluable, long-lasting relationships.

When it comes to email marketing, HubSpot doesn't disappoint. It offers a powerful email marketing tool that allows you to create both static and dynamic HTML messages. You can easily schedule emails, access contact databases, and track the performance of your campaigns. Whether you're sending out newsletters, follow-up emails, or surveys, HubSpot provides you with the tools you need to deliver highly personalized and engaging content.

Another great feature of HubSpot is its ability to create contact forms and carry out A/B tests. Contact forms are crucial for capturing lead information and nurturing potential customers. With HubSpot, you can easily create and customize contact forms, ensuring that you collect the right information from your audience. And with A/B testing, you can experiment with different variables to optimize your lead generation strategies and improve your overall campaign performance.

In a nutshell, HubSpot is a powerhouse when it comes to campaign management and marketing automation. It offers a wide range of features to meet your specific business needs and helps you unlock the potential for better marketing results. Whether you're a small business or a large enterprise, HubSpot has the tools you need to take your marketing efforts to the next level. So why wait? Give HubSpot a try and see how it can transform your marketing campaigns.

Pros:

  • Free trial available to test the software’s features and functionality
  • Powerful email and social media marketing
  • Incredibly easy to create landing pages and carry out A/B tests
  • Keyword tools and SEO optimization help create better content for smarter targeting

Cons:

  • Extra features add up. It could be quite costly to get all the features you want.

Pricing:

HubSpot Marketing comes in four plans:

  • Free plan - $0/month
  • Starter - $45/month
  • Professional - $800/month
  • Enterprise - $3,600/month

2. MailChimp

Mailchimp is a powerhouse when it comes to email campaign marketing software. With its focus on helping businesses send out highly personalized emails, it has become a go-to tool for marketers worldwide. The best part? Getting started with Mailchimp is a breeze, thanks to its cloud-based application that allows you to access it from anywhere.

One of the standout features of Mailchimp is its intuitive interface, which makes creating stunning emails and campaigns a breeze. With its drag-and-drop tools, you can easily design eye-catching emails that grab your audience's attention. Whether you're a design novice or a seasoned pro, Mailchimp makes it easy to create professional-looking emails that reflect your brand's unique style.

But Mailchimp isn't just about creating beautiful emails. It also offers a range of features to help you personalize your campaigns and connect with your audience on a deeper level. With Mailchimp's comprehensive segmentation and automation capabilities, you can target specific groups of subscribers with tailored content. This means you can send personalized email newsletters, follow-up emails, and surveys, and even create landing pages that speak directly to the needs and interests of your audience.

And let's not forget about Mailchimp's powerful analytics suite. With this tool, you can gain valuable insights into your campaign performance and learn how to reach more customers effectively. From tracking open rates and click-through rates to analyzing subscriber behavior and engagement, Mailchimp provides you with the data you need to make informed decisions and optimize your campaigns for better results.

In conclusion, Mailchimp is a must-have tool for any business looking to take their email marketing to the next level. With its user-friendly interface, powerful personalization features, and robust analytics, it's no wonder why Mailchimp is a top choice among marketers. So, if you're ready to create highly personalized email campaigns that drive results, give Mailchimp a try and see the difference it can make for your business.

Pros:

  • User-friendly interface

  • Effortless drag-and-drop tools for crafting captivating emails and campaigns

  • Extensive automation capabilities

  • Robust analytics suite

  • A/B testing feature to optimize performance

  • Generous free plan with ample features

Cons:

  • High costs for larger businesses or those who require sophisticated features.

  • Limitations on data usage with the free account. 

3. monday.com 

All-in-One Solution

4.5

Monday.com - offers all you need to have fpr campaign management and even more.

monday.com is a project management and collaboration software that helps teams create and manage campaigns with ease. It offers an intuitive interface, real-time updates, and collaboration tools for efficient workflow and team alignment. With features like drag-and-drop functionality and integrations with popular apps, it simplifies task management and promotes productivity. Monday.com also provides robust analytics capabilities for measuring campaign success and making informed decisions.

Pros:

  • Seamless and continuous monitoring

  • A customizable platform designed to meet your specific requirements

  • Effortless and streamlined campaign and project management

  • Offers over 30 integrations for enhanced functionality

  • Exceptional for comprehensive reporting and advanced analytics

  • Includes a free plan that lasts indefinitely

Cons:

  • Some users find the project boards to be a bit confusing at first 

Pricing:

Monday.com offers multiple plans based on the number of team members:

  • Individual marketer - free version for up to two team members

  • Basic marketer - $11 per user/month

  • Standard marketer - $14 per user/month

  • Pro marketer - $22 per user/month

  • Enterprise marketer - available upon request

4. Salesforce

(the ultimate CRM for marketing, sales, and customer support)

Salesforce, the rockstar of cloud-based CRM software platforms, empowers sales and marketing teams to master the art of customer relationships. With its arsenal of powerful features, Salesforce helps companies truly understand customer behavior, optimize interactions throughout the entire customer lifecycle, and make data-driven decisions that will blow their competition out of the water.

Let's be real here, Salesforce isn't just your ordinary contact management system. It's a full-suite business SaaS solution that covers all your bases, from marketing to sales to customer service. No wonder it's been leading the pack since day one and continues to dominate the CRM software market.

Salesforce is the ultimate weapon for sales reps, guiding them every step of the way through the sales process and beyond. It's a CRM system that caters to businesses of all sizes, but let's be honest, it's especially perfect for those big players out there. With a plethora of functionalities and automation at your fingertips, Salesforce will meet all your business needs and then some. And the best part? It's so user-friendly, even your grandma could use it.

But wait, there's more! Salesforce doesn't stop at just managing your campaigns. It takes campaign management to a whole new level. With its advanced analytics capabilities, you can create and launch campaigns, track their performance, optimize your budget allocation for maximum ROI, and measure success in real-time. It's like having a crystal ball that tells you exactly what's working and what's not.

And let's not forget about Salesforce's marketing automation tools. They're like personal assistants that help you build customized customer journeys tailored to each individual's needs. Talk about making a lasting impression! With Salesforce, you can create targeted campaigns based on customer segmentation and deliver content that speaks directly to their preferences. It's like having a marketing team that knows your customers better than they know themselves.

So, if you're ready to revolutionize your campaign management and take your business to new heights, Salesforce is the ultimate weapon you need in your arsenal. Say goodbye to guesswork and hello to data-driven success. Let Salesforce be your guiding light and watch your business soar.

Pros:

  • Unleash the power of marketing automation with Salesforce's robust tools.

  • Gain valuable insights and make data-driven decisions with advanced analytics capabilities.

  • Seamlessly integrate Salesforce with other essential business software.

  • Customize Salesforce to fit your unique needs and enjoy its user-friendly interface.

  • Receive comprehensive customer support services to ensure your success.

Cons:

  • Pricing plans can be quite expensive for smaller businesses 

  • Occasional glitches in some of the features 

Pricing:

As one of the most advanced CRM software solutions, Salesforce offers several plans:

  • Marketing Cloud Basic - $400 per month

  • Marketing Cloud Pro - $1,250 per month

  • Marketing Cloud Corporate - $3,750 per month

5. Marketing Creatio

(best marketing management software for lead nurturing)

Marketing Creatio is an all-inclusive marketing automation solution that empowers businesses to effectively manage and nurture their leads. This powerful software offers a user-friendly interface, drag-and-drop tools, and comprehensive analytics to optimize campaigns and drive better results. With Marketing Creatio, marketers have the freedom to tailor and enhance their digital marketing strategies, utilizing automated tactics, lead management workflows, and deep customer profile insights for increased efficiency. Not only that, but it also provides no-code tools that allow users to effortlessly create custom applications for maximum flexibility.

What sets Marketing Creatio apart as the best marketing management software for lead nurturing is its ability to facilitate a holistic understanding of customers, rapidly build target segments, execute marketing campaigns across multiple channels, generate more leads, and boost conversion rates. Additionally, Marketing Creatio offers robust functionality for email marketing, website behavior tracking, marketing resource management, team collaboration, and productivity. Users can further enhance the core capabilities of Marketing Creatio by exploring a wide range of solutions and add-ons available on the Creatio Marketplace.

Pros:

  • Intuitive user interface with drag-and-drop tools.

  • Comprehensive analytics and reporting features.

  • No-code tools for maximum customizability.

  • Extend core capabilities with a variety of solutions and add-ons from the Creatio Marketplace.

Cons:

  • The tool has a slight learning curve at the beginning.

Pricing:

Creatio provides you with a 14-day free trial for you to test all the features available. Creatio offers a number of various editions and composable pricing, which allows users to select the edition that best fits their business model:

  • Growth starts from $25/user/monthProvide automation to SMB clients
  • Enterprise starts from $55/user/monthEnable full-scale automation for corporate and enterprise needs
  • Unlimited starts from $85/user/month. Deliver limitless automation for advanced enterprise scenarios.

All Creatio licenses include a basic support plan, product maintenance, and free updates.

6. Zoho Campaigns

Zoho Campaigns is an easy-to-use email marketing platform with a user-friendly interface, drag-and-drop features, and robust analytics. It allows you to create responsive designs, customize messages, automate workflows, and track key metrics.

With Zoho Campaigns, you can optimize your campaigns, conduct A/B testing, and deliver targeted messages at a great price.

It's no wonder that Zoho CRM is trusted by millions of businesses worldwide. This powerful software offers a level of customization that is unparalleled in the industry, making it a perfect fit for businesses of any size or industry. Whether you're a small startup or a large enterprise, Zoho CRM can be tailored to meet your specific needs and requirements.

With its extensive suite of features for sales, marketing, and customer service, Zoho CRM is a comprehensive solution that covers all aspects of your business. From managing leads and contacts to tracking deals and automating workflows, Zoho CRM has got you covered. And with its seamless integration capabilities, you can easily connect Zoho CRM with other essential business tools to create a unified and efficient workflow.

But what truly sets Zoho CRM apart is its ability to streamline your business processes and build better relationships with your customers. With Zoho CRM, you can assign tasks and alerts to your sales reps as they move through each stage of the sales process. This ensures that no step is forgotten and that your sales team stays on track. Additionally, Zoho CRM provides valuable insights and analytics that allow you to make data-driven decisions and optimize your sales and marketing strategies.

Furthermore, Zoho CRM's customization options are a major selling point. Regardless of your industry or business vertical, you can tailor Zoho CRM to fit your unique needs. From customizing fields and layouts to creating personalized workflows and automations, Zoho CRM empowers you to create a CRM system that works best for you.

In conclusion, Zoho CRM is a powerful and customizable platform that offers a full suite of features for sales, marketing, and customer service. Its extensive customization options, seamless integrations, and ability to streamline business processes make it one of the most powerful CRM solutions on the market. Whether you're a small business or a large enterprise, Zoho CRM can help you build better relationships, improve efficiency, and drive growth.

Pros:

  • Intuitive user interface 

  • Drag and drop features 

  • Robust analytics capabilities 

  • A/B testing feature 

  • Advanced email automation capabilities 

  • Affordable pricing plans + forever free plan available

Cons:

  • The software is suitable only for email marketing campaign management

Pricing:

Zoho Campaigns plans vary based on the number of contacts. Here is the pricing for up to 2,500 contacts:

  • Forever free plan - up to 2,000 contacts

  • Standard plan - starts at $12.75 per month

  • Professional plan - starts at $21.75 per month

7. ClickUp

Best for project management, marketing campaign management, and team collaboration

ClickUp is an all-in-one project management and productivity tool that helps you centralize and manage your work, collaboration, and communication from one place.

What sets ClickUp apart as a top campaign management tool for marketers? Well, it's not just the abundance of advanced features it offers. ClickUp also provides a fully customizable platform that allows teams and businesses to tailor it to their specific needs, preferences, and use cases. Whether you're looking for marketing project management software or a campaign management tool, ClickUp can be configured to meet your ever-evolving requirements.

This level of flexibility empowers sales and marketing teams to design ClickUp according to their unique needs, whether it's planning campaigns, creating a campaign calendar, tracking campaign performance, or managing other marketing projects. With features like digital Whiteboards for strategy planning, ClickUp Docs for campaign briefs and SOPs, List view with Custom Fields and custom statuses for streamlining campaign management workflows, and custom Dashboards for data-driven decision-making, ClickUp provides everything you need to maximize campaign performance.

But that's not all. ClickUp goes beyond just campaign management. It also offers advanced workflow automation, seamless team collaboration, and goal-tracking features. These capabilities allow you to optimize resource allocation, automate repetitive tasks, and effectively manage every aspect of your campaign.

With ClickUp, you have a powerful tool that not only streamlines campaign management but also enhances overall productivity and collaboration. It's the ultimate solution for marketers looking to take their campaigns to the next level.

Another exciting feature that ClickUp offers is its AI writing assistant, ClickUp AI. ⚡️

Best Features

  • Task management: Choose from 35+ ClickApps to customize task management, automate tasks, assign sprint points, and add custom field data.

  • Project Hierarchy structure: Organize teams, projects, and campaigns with Spaces, Folders, and task lists.

  • Workflow automation: Automate manual processes and routine tasks with 50+ actions, triggers, and conditions.

  • Nested subtasks and checklists: Simplify complex projects by breaking them down into subtasks and create checklists for progress monitoring.

  • Tracking and analytics: Measure key performance indicators with real-time tracking, charts, graphs, and detailed reports.

  • Customizable templates: Access over 1,000 customizable templates for campaign tracking, email marketing, campaign planning, and more.

  • Integration capabilities: Connect ClickUp to over 1,000 work tools, including Tableau, Hubspot, and Salesforce.

  • Mobile app: Manage campaigns on the go with the ClickUp mobile app.

Limitations

  • New users are likely to experience a learning curve
  • Not all views are available on the mobile app yet

Pricing

  • Free Forever: Feature-rich free plan
  • Unlimited: $5 per month/user
  • Business: $12 per month/user
  • Business Plus: $19 per month/user
  • Enterprise: Contact for pricing
  • ClickUp AI: Free trial available; add it to any paid Workspace for just $5 per member/month

Customer ratings and reviews

  • G2: 4.7 out of 5 (8,200+ reviews)
  • Capterra: 4.7 out of 5 (3,700+ reviews)

8. Hootsuite

Hootsuite is a powerful social media management tool that offers a wide range of features to help businesses excel in their social media campaigns. One of the key benefits of using Hootsuite is its ability to provide content inspiration through ready-to-use social media templates. These templates come in a variety of dimensions, allowing businesses to create visually appealing and engaging content for their target audience.

In addition to content inspiration, Hootsuite also offers content discovery streams. This feature allows users to stay up-to-date with what's trending in their industry and what their competitors are doing. By monitoring these streams, businesses can gain valuable insights and ideas for their own social media campaigns.

Another standout feature of Hootsuite is its AI-powered hashtag suggestions. Hashtags are an essential component of social media marketing as they help businesses get discovered by their target audience. Hootsuite's AI-powered suggestions take the guesswork out of choosing the right hashtags by recommending the most relevant and popular ones for each post.

Hootsuite's social media calendar features further enhance its capabilities as a campaign management tool. Users can plan and strategize their social media content in advance, ensuring a consistent and cohesive brand presence across platforms. Moreover, the ability to collaborate on approval workflows ensures that content goes through a streamlined process and maintains its integrity before it is published.

One of the more interesting features of Hootsuite is its shared inbox. This feature centralizes comments and direct messages from various marketing channels, allowing businesses to engage efficiently and collaboratively with their audience. By having all communication in one place, businesses can streamline their responses, provide timely customer support, and build stronger relationships with their followers.

Hootsuite is suitable for businesses of all sizes, from small startups to large corporations. It is also a valuable tool for social media managers, digital marketing agencies, and freelance digital marketers. With its comprehensive features and intuitive interface, Hootsuite helps users manage their social media campaigns more productively while staying on top of trends and performance metrics. Whether it's content creation, engagement, or analyzing campaign results, Hootsuite provides the necessary tools to drive success in social media marketing.

Best Features:

- Bulk social media scheduler and calendar for optimal engagement

- Automated inbox for centralized customer interactions

- OwlyWriter AI for instant generation of winning social media content

- Connectivity with 150+ apps for easy sharing across social networks

- Social Media Advertising with a user-friendly dashboard for designing, publishing, and analyzing ad campaigns on Facebook, LinkedIn, and Instagram.


Limitations

  • Hootsuite is one of the most pricey social media campaign management tools around
  • Users have reported it to be occasionally buggy

Pricing

  • Free: 30-day free trial
  • Professional: $99 per month for one user and 10 social accounts
  • Team: $249 per month for three users and 20 social accounts
  • Business: $739 per month for five users and 35 social accounts
  • Enterprise: Contact for pricing

9. Snov.io

Snov.io is a versatile sales automation and lead generation platform that assists businesses in streamlining their outreach campaigns. It provides a comprehensive range of features for email marketing, lead generation, email verification, and outreach automation.

By utilizing its email finder, users can easily discover pre-verified leads based on their ideal customer profile (ICP), while the email verifier feature helps minimize bounce rates by cleaning up email lists.

Take advantage of its powerful sales CRM to create sales pipelines with up to 100 stages, configure deal stage management, handle deal and prospect documentation and notes, track leads using tags, and promote better teamwork through the shared calendar.

Snov.io offers robust features to businesses seeking improved ways of managing their outreach campaigns, including lead discovery and verification, email outreach, campaign automation, and a sales CRM. These features aim to enhance the efficiency and effectiveness of marketing campaigns.

Best Features:

  • Email finder: Collect pre-verified leads to reduce sourcing and verification time and eliminate bounce-backs

  • Drip campaigns: Scale campaigns with personalized email sequences and automated follow-ups

  • Email verifier: Reduce bounce rates and increase campaign success with a 7-tier verification process

  • Email warm-up: Improve inbox deliverability by automating email sending over time to build a positive sender reputation

  • Sales CRM: Optimize sales workflow by tracking leads, deals, tasks, and resources for effective communication and collaboration

10. SproutLoud

SproutLoud is a marketing automation solution that increases sales and revenue for businesses through local marketing. It improves efficiencies, decreases costs, and increases marketing ROI with features like asset management, local marketing automation, and analytics.

Retailers, dealers, distributors, and agents can streamline local marketing campaigns, consolidate processes, and achieve better results. The analytics module provides data-driven insights for improved campaign performance.

Best Features

  • Ad builder and digital asset management: Collaborate on creating brand-compliant ads and marketing assets with local partners, avoiding delays and agency fees.

  • Local marketing automation: Expedite digital campaigns across various platforms, including social media and traditional advertising.

  • Funds management: Monitor funding and contributions for transparent Co-Op advertising campaigns.

  • Marketing analytics: Track key performance indicators for both digital and traditional media with detailed reports.

  • Security: SproutLoud's platform is compliant with industry standards for data security.

Limitations

  • Users report a steep initial learning curve with the tool
  • No free plan

11.Drip

If you’re in the eCommerce or DTC business, Drip is a great tool to have at the top of your campaign marketing tools list. With its advanced features and integrations, Drip allows you to track and analyze how customers interact with your brand, providing valuable insights for your email marketing strategy.

Drip's direct integrations with popular stores like Shopify enable you to seamlessly connect your customer data and purchase history. This means you can easily segment your audience based on their buying behavior, preferences, and engagement with your brand. By understanding how customers have interacted with your brand, you can personalize your email campaigns and send targeted messages that resonate with their specific interests and needs.

One of the standout features of Drip is its enhanced marketing automation capabilities. With Drip, you can create sophisticated email workflows that automatically trigger based on specific customer actions or events. For example, you can set up an automation that sends a welcome email series to new customers, followed by personalized recommendations based on their browsing or purchase history. This level of automation not only saves you time but also ensures that your customers receive relevant and timely emails throughout their journey with your brand.

In addition to automation, Drip offers workflow split testing. This feature allows you to test different variations of your email campaigns to see which ones perform better. By experimenting with different subject lines, content, or call-to-actions, you can optimize your campaigns for maximum engagement and conversion. This data-driven approach helps you make data-backed decisions and continuously improve your email marketing strategy.

Drip is suitable for brands of all sizes, from small businesses to larger enterprises. Whether you're just starting out or looking to scale your email marketing efforts, Drip provides the necessary tools and features to drive success. With its user-friendly interface, robust integrations, and powerful automation capabilities, Drip empowers you to take your email marketing to the next level.

Cost-wise, Drip offers a free trial for you to explore its features and see if it's the right fit for your business. After the trial period, accounts start at $49 per month, offering affordable pricing plans that cater to businesses of various sizes and budgets.

In summary, Drip is a must-have tool for eCommerce and DTC businesses looking to optimize their email marketing campaigns. With its ability to track customer interactions, advanced automation features, and workflow split testing, Drip empowers you to deliver personalized and impactful emails to your audience. Take advantage of its free trial and see how Drip can help you drive more sales and engagement through your email marketing efforts.

11. Constant Contact

Constant Contact is a user-friendly and efficient campaign management tool, especially for those who are new to email marketing. Its drag-and-drop features make it incredibly easy to create visually appealing and engaging email campaigns. With Constant Contact, you have the ability to segment your email lists, making it easier to target specific audiences with personalized content. The powerful list building tools provided by Constant Contact allow you to easily organize and manage your contacts, ensuring that you can reach the right people at the right time.

One of the standout features of Constant Contact is its ability to set up welcome emails. This feature enables you to make a strong first impression with new subscribers and introduce them to your brand in a personalized and meaningful way. Additionally, Constant Contact allows you to send triggered email series, which are automated email campaigns that are triggered by specific actions or events, such as a customer making a purchase or subscribing to your newsletter. This automation feature saves you time and ensures that your subscribers receive relevant and timely emails throughout their journey with your brand.

In addition to email marketing, Constant Contact also offers the ability to schedule social media posts. This feature allows you to plan and schedule your social media content in advance, ensuring that you maintain a consistent and engaging online presence.

Cost-wise, Constant Contact offers affordable pricing plans starting at $20 per month. This makes it accessible to businesses of all sizes and budgets, whether you're a small startup or a larger corporation.

In conclusion, Constant Contact is a fantastic campaign management tool for those who are new to email marketing. Its intuitive drag-and-drop features, powerful list-building tools, and ability to set up welcome emails and triggered email series make it a valuable asset for any business looking to engage and connect with their audience. Additionally, the option to schedule social media posts adds convenience and efficiency to your overall marketing strategy. Consider giving Constant Contact a try and see how it can enhance your email marketing efforts.

12. EmailOctopus

EmailOctopus is an excellent option if you're looking to focus solely on managing your email campaigns. It provides you with all the necessary tools to create stunning campaigns, including a user-friendly email editor and a wide selection of templates. Additionally, EmailOctopus offers an automation feature that allows you to set up time-based autoresponders like welcome emails and onboarding sequences.

Moreover, you have the ability to segment your mailing list into groups using custom fields and recent campaign activity. This enables you to send more targeted campaigns to the right people, increasing the effectiveness of your email marketing efforts. By utilizing a bulk email sender like EmailOctopus, you can save valuable time while still effectively connecting with your future customers and potential leads.

In terms of cost, EmailOctopus offers a generous free plan for up to 2,500 subscribers. For larger lists, pricing starts at just $24 per month. This affordable pricing makes EmailOctopus a cost-effective solution for businesses of all sizes.

In summary, EmailOctopus is a powerful tool for managing your email campaigns. With its user-friendly features, customizable segmentation options, and attractive pricing plans, it's a valuable asset for any business looking to optimize their email marketing strategy. Consider giving EmailOctopus a try and see how it can enhance your email campaigns.

13. NotifyVisitors

NotifyVisitors is a cutting-edge email marketing solution designed to boost the success of your email campaigns. With its advanced segmentation capabilities, you can tailor your emails to each customer's specific preferences and interests, ensuring maximum engagement and conversions.

Take advantage of NotifyVisitors' real-time analytics system to optimize your messages. Instantly track who opens, clicks, and ignores your emails, allowing you to quickly refine your approach and create follow-up strategies that resonate with your audience. Review senders, format, and language to ensure your messaging is as effective as possible.

With its comprehensive suite of email marketing tools, NotifyVisitors empowers you to communicate with your customers on a deeper and more meaningful level. Don't miss out on this powerful tool that can revolutionize your email marketing efforts.

Cost: Free plan is available. Paid plan starts at 60$ per month.

14. ActiveCampaign

ActiveCampaign is a standout platform that combines the power of email marketing, CRM, and sales automation. It offers a comprehensive solution for businesses to design, automate, and optimize their email marketing campaigns while tracking customer behaviors and adapting strategies accordingly.

What sets ActiveCampaign apart is its AI-driven features that take its offerings to the next level. With these advanced capabilities, businesses can predict their customers' content preferences and tailor their messages accordingly, ensuring maximum engagement and conversions. Additionally, ActiveCampaign provides an easy-to-use email designer and multi-channel marketing support, allowing your campaigns to reach customers wherever they prefer.

Don't miss out on the opportunity to leverage ActiveCampaign's comprehensive platform and AI-driven features to revolutionize your email marketing efforts.

Cost: Free trial available. Plans start from $29/month.

15. Hive

Hive is revolutionizing project and campaign management with its all-in-one comprehensive tool. It's the ultimate solution that will kickstart your productivity and streamline your workflow from the moment you open it in the morning. Hive takes project management to new heights with its native chat and email features, as well as its extensive library of over 1,000 integrations. Plus, it offers flexible project views, including Gantt, Kanban, calendar, portfolio, and table view, so you can work in the way that suits you best.

At the core of Hive are action cards, which are the building blocks of larger projects. Within these action cards, teams can effortlessly upload files, collaborate with feedback through proofing and approvals, tag colleagues, and provide general commentary. You'll be joining the ranks of all-star companies like Starbucks, Uber, and Google who trust Hive for their project management needs. Discover the full range of features that Hive has to offer and see why it's the top choice for businesses worldwide.

Did you know that Hive recently earned a spot on Capterra's list of the top 9 project management platforms globally? Try it out for free today and experience why Hive received a perfect score of 100 out of 100 in popularity among its customers – the highest rating among all tools in the market. Hive is the only project management platform that is truly designed for users, by users.

Take advantage of the free 14-day trial and explore Hive's capabilities. With Hive Teams pricing starting at just $12 per user per month, you can unlock the full potential of your projects without breaking the bank.

16. Newoldstamp

Newoldstamp is a game-changing tool that enables you to harness the power of email signature marketing to promote your company. By personalizing calls-to-action in every email sent by your team, you can significantly increase brand awareness and improve click-through rates. This innovative approach to email outreach can lead to more leads and overall business growth.

One of the standout features of Newoldstamp is its Email Signatures Central Management, which gives you complete control over your company's email signatures. You have the option to request a custom generator that will be tailored to your specific requirements, ensuring that your email signature marketing campaigns are fully branded and aligned with your brand identity. Additionally, Newoldstamp provides centralized dashboard management, making it easy to monitor and track the success of your email signature marketing efforts.

Cost-wise, Newoldstamp offers flexible pricing based on the number of employees you have, starting from just $6. This makes it an affordable solution for businesses of all sizes, whether you're a small startup or a larger corporation.

In conclusion, Newoldstamp is a powerful tool for leveraging email signature marketing to promote your company. With its personalized calls-to-action, Email Signatures Central Management, and fully branded campaigns, it can significantly enhance your email outreach efforts and drive more leads for your business. Consider integrating Newoldstamp into your marketing strategy and experience the benefits for yourself.

17. BIGContacts

BIGContacts CRM offers a comprehensive range of business solutions, including contact management, pipeline tracking, and marketing automation. It allows you to track tasks, contacts, and emails in one place, boosting productivity and seamless campaign management.

With BIGContacts, you can create automated email sequences based on customer journeys and preferences, generate reports for better decision-making, and integrate with popular solutions like Emma, Mailchimp, and Active Campaign. The pricing ranges from $5 to $25 per user per month, with a custom-priced enterprise plan available.

18. EngageBay

EngageBay is a CRM tool that caters specifically to small businesses and startups, providing an easy-to-use and affordable solution. It is an excellent choice for those who are in the early stages of their business journey. One standout feature of EngageBay is its seamless integration with various other tools, such as G Suite, Zapier, and social media platforms.

EngageBay is a comprehensive all-in-one CRM tool that offers exceptional value for its price. It encompasses lead management, email marketing, event management, SMS marketing, and many other features that can significantly enhance your campaign performance. It is even recognized as one of the top push notification services available.

In terms of cost, EngageBay offers a free-forever plan with essential features, making it accessible to businesses with limited budgets. For additional features, the monthly pricing ranges from $12.99 to $99, depending on your specific requirements.

Discover the power of EngageBay's CRM tool and unlock the potential for growth in your small business or startup. Don't miss out on this valuable resource that can streamline your operations and boost your marketing efforts. Try EngageBay today and experience the difference it can make for your business.

19. Sender

Sender is a powerful email and SMS marketing automation platform that provides businesses with the tools they need to easily and profitably manage their marketing campaigns.

Whether you prefer designing your own email from scratch or selecting from a library of stunning pre-made templates, Sender has you covered. The email scheduler allows for seamless management of email and SMS broadcast campaigns, while the automation builder enables you to automate your email and SMS campaigns with ease.

With Sender's campaign management capabilities, you can fully automate prospect intake using popups and sign-up forms. This means you can set up drip campaigns that nurture newer leads through personalized buying journeys at scale, all with smart segmentation.

Best suited for small brands and e-commerce stores looking to grow their businesses, Sender is the perfect solution for email and SMS marketing automation.

20. Whatagraph

Whatagraph is a cutting-edge data platform that empowers businesses to effectively manage their marketing data and leverage data-driven insights to drive success.

Effortlessly import your data through seamless native integrations, showcase it using ready-made widgets and templates, and effortlessly share your valuable insights with clients and internal stakeholders through a dynamic LIVE dashboard, automated email alerts, and convenient data exports. Take advantage of advanced data warehouses like Google's Big Query to conduct in-depth analytics at scale, while also customizing the appearance and metrics of your reports to suit your unique needs.

Irrespective of the campaign type or scale, Whatagraph simplifies the campaign management process for businesses by enabling direct integration with marketing data sources, facilitating effortless data visualization, and facilitating quick sharing of actionable insights.

Experience the power of Whatagraph and revolutionize your approach to campaign management. Connect your marketing data sources seamlessly, effortlessly visualize data, and rapidly share insights to drive meaningful results.

Pricing

  • Free: No free tier. Only a 30-day money-back guarantee on all paid plans
  • Professional: Starts from $223/month for up to 25 data sources and five users
  • Premium: Starts from $335/month for up to 50 data sources and 10 users
  • Custom: Includes over 100 data sources and unlimited users. Contact for pricing

21. Trendhero

Trendhero is a comprehensive digital marketing tool that empowers users to efficiently explore, evaluate, and connect with influencers. With an extensive range of over 90 metrics to assess influencers, Trendhero enables businesses to optimize their influencer marketing campaigns for maximum profitability.

Discovering influencers is made easy with Trendhero's powerful filters, allowing you to search by categories, size, location, language, and similar accounts. Gain valuable daily insights, including follower count history, the impact of mentions, and the best posting times. And when it comes to connecting with influencers, Trendhero streamlines the process, enabling you to quickly and effortlessly reach out to hundreds of influencers via email to discuss your business requirements and receive proposals.

In addition to its influencer discovery and connection capabilities, Trendhero also offers robust campaign management features. With user-friendly workflows, one-click access to influencer contacts, and detailed analytics, Trendhero ensures that users stay on top of their influencer marketing campaigns and achieve optimal results.

Experience the power of Trendhero and revolutionize your influencer marketing strategy. Harness the insights, efficiency, and effectiveness of this all-in-one tool to take your campaigns to new heights.

Summurize 

Efficiently manage marketing campaigns with specialized tools in today's competitive business environment. Tools like ClickUp offer unparalleled project management, while Sender excels in email marketing and HootSuite and SproutLoud dominate in social media management.

Together, these tools provide a comprehensive toolkit for multi-channel campaign management. Enhanced by the automation and analytics features of tools like Whatagraph, companies can make informed, data-driven decisions. Adopting the right campaign management tools enables businesses to maximize their marketing technology, driving efficiency and improving ROI.

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Noah Jay Hendricks

When not knee-deep in his vegetable garden, wrestling with weeds, Noah can be found daydreaming about engaged and happy customers who never have to worry about their CRM because it’s working for them, not against them.

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