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How much does Salesforce cost?

The hidden costs associated with one of the most popular CRM solutions - Salesforce. The 5 main danger points.

Ivan Karp
Written by
Ivan Karp
Ivan Karp
Ivan Karp

Managing Director at SyncMatters, Europe

More from Ivan Karp

Published: Apr 05, 2024

| 14 mins read

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Choosing the best CRM system is a pretty serious and tricky decision. With many options on the market, it's necessary to evaluate each possible solution carefully before settling on any particular platform. One of the most critical factors is pricing, which, as it turns out, can be misleading.

Many customers discover that in addition to the “sticker price,” they're forced to pay even more to fully realize the value of their chosen CRM software. 

So, is the same true for the Salesforce cost calculator?

Such additional fees can include customizing the platform, integrating it with other solutions, accessing the data from a mobile device, etc. As a result, the user may end up paying almost twice as much as initially intended.

Because of this, we searched for the hidden costs associated with one of the most popular CRM solutions – Salesforce. Below are five main danger points you should know about.


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If you want to sell smarter and close more deals, Salesforce is the #1 CRM to consider.

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Salesforce provides a range of CRM editions, such as Essentials, Professional, Enterprise, and Unlimited, each with its own pricing per user per month. As you progress from Essentials to Unlimited, the cost per user generally decreases, making Enterprise the preferred choice for mid-sized businesses.

Here's a table showing estimated Salesforce costs for different user counts (based on the range of $150 to $300 per user per month):

Number of Users Estimated Monthly Cost (Per User: $150) Estimated Monthly Cost (Per User: $300)
10 $1,500 $3,000
25 $3,750 $7,500
50 $7,500 $15,000
100+ Contact Salesforce Sales Team Contact Salesforce Sales Team

Unsure if Salesforce is the Right Fit? Let's Demo and Discuss!

At FindmyCRM, we know that finding the ideal CRM solution can be overwhelming. If you're uncertain about whether Salesforce is the right fit for your business, we're here to assist.

Our dedicated team offers personalized demos, providing you with valuable insights into how Salesforce can revolutionize your operations and customer relationships.


1. Data & file storage limits

The most important and potentially expensive part is data storage within the Salesforce system. Let’s take a look at the features that influence Salesforce pricing.

The platform comes with:

  • A  storage limit of 1GB of data 
  • 10GB of file storage per organization
  • An additional 20MB (for Professional & Enterprise plans) or 120MB (for Performance & Unlimited) 
  • 100MB file storage per user

Additional storage space can be purchased from Salesforce in blocks of 50 or 500MB. That will run you  $125/month for 500MB of additional data storage. File Storage can also be purchased for $5/month for 1GB. Taking into account that this is not a one-time payment, data storage may actually cost more than your annual license.

2. How do support options impact the cost of Salesforce?

Salesforce offers something called the Standard Success Plan as their basic support option. It includes online case submission, 12 hours of support for 5 days a week via phone, and a two-business-day response time.

A paid alternative is the Premier Success Plan, which offers 24/7 support, faster responses, and expanded access to training courses. If you use Professional or Enterprise Editions, you'd have to pay an additional  20% of your license list price for this plan. There's also the Premier Administrator service that gives you access to a pool of Salesforce Certified Administrators who can configure and maintain your platform for 10% of the license list price.

3. Accessing your CRM via mobile device

Salesforce does provide a free mobile service called Mobile Lite, so it shouldn’t influence Salesforce pricing. However, this solution offers limited functionality and excludes vital features such as access to custom objects, configuration customization, etc.

The full version of Salesforce Mobile is free for Unlimited Edition customers, however, for Professional and Enterprise plan clients the upgrade will cost $50/month  per user.

4. API call limits

An API call limit basically determines the number of times the system can contact (send and receive information) external data sources. For Salesforce, if users go over the maximum allowed number of calls, the only two options they have are either adding more user licenses or upgrading all users to the most expensive plan: Salesforce Performance Edition.

5. Offline access

Finally, one last thing to consider is the ability to access Salesforce while offline. It's important to have all key customer relationship management information, even when you're on the road with no internet access, and Salesforce provides that kind of access. The platform offers an offline option through their Briefcase Builder, which is free for Enterprise and Unlimited plan customers. 

However, the tool still has a number of limitations such as a lack of forecasts, cases, and reports. And, those using Salesforce Professional have to pay an additional $25/month per user for the Offline Edition.

All in all, Salesforce's hidden fees can climb up to thousands of dollars per month, if we're looking at companies with at least 5 users. Therefore, it's important to ask questions regarding additional fees and decide which features are essential for you to have before buying an annual license. Otherwise, you risk getting stuck with a solution that's expensive and difficult to adjust to your needs.

Consider all the facts mentioned above about Salesforce cost and keep moving on.

Let’s look at other Salesforce pricing editions so that you're aware of how much you could pay to make your business successful.

salesforce cost

Salesforce: Costs for sales & service

Lightning Professional – $100/month per user.


  • Order management
  • Task & event tracking
  • Single Salesforce Console app
  • Mobile access & administration
  • Email integration
  • Web & email response
  • Unlimited apps & tabs
  • CTI integration

Lightning Enterprise – $175/month per user.


  • Multiple Salesforce Console apps
  • Enterprise territory management
  • Advanced forecasting
  • Team selling
  • Workflow & approvals automation
  • Full profiles & page layouts
  • Salesforce Private AppExchange
  • Custom app development
  • Multiple Sandboxes
  • Enterprise analytics
  • Salesforce CPQ
  • Live agent web chat
  • Live video chat

Lightning Unlimited – $325/month per user.


  • Additional data storage
  • Expanded Sandbox Environments
  • 24/7 toll-free support
  • Access to 100+ admin services
  • Unlimited online training
  • Sales data
  • Sales cloud engage
  • Salesforce CPQ
  • Knowledge base
  • Customer community
  • Live video chat

Salesforce: Costs for Service Cloud

  • Salesforce Essentials – $25/month per user billed annually: Out-of-the-box service system for up to five customers. Get automatic case assignment and responses along with escalation queues and web/email case capture. The Essentials version also provides Lead-Contact account management, personalized reports and dashboards, and incentive monitoring.
  • Lightning Professional – $75/month per user billed annually: This version comes with components that make it possible to work together throughout the organization along with all the productivity resources in Essentials. Read-only knowledge base, Case Milestone Tracker, CTI integration, orders management, and Developer Sandbox are some of the mainstay features of Salesforce Lightning Professional for Sales Cloud.
  • Lightning Enterprise – $150/month per user billed annually: Lightning Enterprise includes various aspects from Professional along with advanced case management, self-service communities, advanced reporting features, offline access, as well as workflow and authorization automation. Enterprise also provides Salesforce Identity, which enables a single sign-in for all business applications.
  • Lightning Unlimited – $300/month per user billed annually: This version provides a detailed 360-degree view of all the CRM operations. Additional features in Lightning Unlimited include full Sandbox, access to Premier Success Tools, 24/7  service, Salesforce Developer support, configuration services, and access to accelerators.

Salesforce: Costs for the platform

salesforce cost

Employee App Starter – $25/month per user billed annually

  • Custom app development – 10 objects per user
  • App development with Lightning
  • Community for employees
  • Account & contact management
  • Task & event tracking
  • Knowledge base
  • Salesforce Identity
  • Cloud database
  • Mobile Development Kit

Employee Apps Plus – $100/month per user billed annually

  • All Employee App Starter features included
  • Custom app development – 110 objects per user
  • App development with Lightning
  • Customizable reports & dashboards
  • Assets & work orders
  • Employee cases
  • Native collaboration
  • Salesforce Identity
  • Integration via real-time APIs

Heroku Enterprise Starter – $4,000/month per user billed annually

  • Smart containers and elastic run time
  • Services add-on ecosystem
  • Fine-grained access controls
  • Enterprise account team
  • Salesforce Identity federation
  • Team and user administration
  • Resource utilization management
  • Trusted application operations
  • Salesforce data synchronization

Platinum Unlimited – available on demand

  • Lightning Platform
  • Heroku Enterprise
  • Postgres database
  • Essential add-on
  • Salesforce data synchronization
  • Salesforce Identity federation

Why choose Trujay's services?

There are a variety of ways to migrate your CRM data, but you should consider an automated migration service through us here at Trujay.

Trujay is a Salesforce partner with a great deal of migration experience that enables us to avoid most common data migration issues like getting API access or API limits.

We move records accurately and securely through:

  • Guaranteed data security and the ability to take advantage of the Trujay Non-Disclosure Agreement (NDA)
  • Fields and users mapping to preserve data structure
  • Free Sample Migration to evaluate the service in action (allows you to transfer part of your data to a new platform)
  • Possibility to restart migration over to ensure the import of all data
  • Experienced 24/7 tech support.
[Related Article:  Salesforce Alternatives]

Give it a try

If that`s not enough, learn more about how to calculate Salesforce costs here.

Well, now it’s time to see Trujay's services in action.

If you're already using a CRM, migrate a limited amount of your business information to Salesforce by launching a free and secure sample migration, or estimate your migration costs first. 

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Ivan Karp

Managing Director at SyncMatters, Europe

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