Who uses Salesforce?
Salesforce is the world's number one CRM. This powerful CRM serves 150,000+ customers, including global brands such as Toyota, NBC, L'Oreal, Coca-Cola, and GE.
Though they advertise as being a good fit for everyone, the cost and complexity of Salesforce makes them a better match for medium to enterprise size companies. Smaller organizations may end up paying for a solution that is bigger than they need.
What Are the Benefits of Salesforce?
Salesforce is considered the gold standard for CRM solutions. The IDC has ranked it the number one CRM platform for seven years running. Its success comes down to the extensive feature set. Salesforce is jam-packed with functions and features that other CRMs lack. They make constant improvements to the platform to stay one step ahead of their competitors.
A few of Salesforce's benefits include:
- Automation: Outstanding workflow automation for every department.
- AI: Einstein is an AI-powered assistant that is built into the entire Salesforce platform.
- Reporting: Get total visibility of your business through powerful, real-time analytics.
- Integrations: Connect with any system, whether cloud-based or on-premise. If that's not enough, you can build your own apps too.
- Commitment to innovation in new frontiers such as AI, predictive analytics, and IoT (Internet of Things).
- With Salesforce's expansion into back-office applications, it may soon be an end-to-end software solution.
What is Einstein in Salesforce?
Einstein is the first AI-powered assistant for CRM. While other vendors offer limited AI capabilities, Einstein supports every department--sales, marketing, commerce, and service. It guides employees to the next best step, using metrics such as win-probability and customer sentiment. Every employee can make smarter, data-driven decisions with Einstein.
Is Salesforce easy to use?
The incredibly rich feature set, along with Salesforce's constant improvements to the platform, means you never stop learning how to use Salesforce. This can mean an exciting, continuous education for some users. For others, it presents a frustratingly steep-learning curve.
It comes down to how much you want to engage with the software. Do you need a huge, constantly evolving solution? Then Salesforce is the right CRM for you. But if you prefer a simple, out-of-the-box CRM system, you should look to another vendor.