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Thryv CRM: A Comprehensive Overview, Pros and Cons, Pricing, and More [2024]

In this comprehensive article, we will delve into the Thryv review, providing you with an in-depth overview, a look at its pros and cons, insights into its pricing structure, integration options, and much more. By the end of this article, you'll have a solid understanding of whether Thryv CRM is the right fit for your business.

Ivan Karp
Written by
Ivan Karp
Ivan Karp
Ivan Karp

Managing Director at SyncMatters, Europe

More from Ivan Karp

Published: Apr 05, 2024

| 24 mins read

Thryv Overview

What is Thryv?


Thryv is a comprehensive CRM and business management software designed to empower SMEs and help them streamline their operations, manage customer relationships, and grow their businesses effectively. Launched in 2019, Thryv has quickly gained popularity for its user-friendly interface and an extensive range of features tailored to the needs of small businesses.

By the way, you can also consider these robust CRM systems:


monday sales CRM

Let monday sales CRM do the grunt work while your team stays focused on high-level tasks, such as creative projects, business strategy, and relationship building. 



CRM was created ready for the modern world to help users run businesses and start selling. Moreover, it is the ultimate CRM for web designers, offering a versatile toolkit that improves client relationships.



It is a web-based email marketing management service for small and medium businesses. It automates the entire marketing process - from managing your email marketing campaign to maintaining mailing lists.



Salesforce is an industry leader known for its mammoth feature set and endless customization options. The platform can adapt to any industry, from manufacturing to insurance. 

Key Features of Thryv CRM


ThryvPay is a payment solution tailored to service-based small businesses. It speeds up payment for small enterprises, improves payment options, and generates recurring revenue. It provides more convenience with Card on File, which stores customer credit card and bank information for quick and easy payments, as well as automated billing. Scheduled payments increase recurring revenue while decreasing late or missed payments. Installment plans help customers avoid large one-time payments by offering payment options that provide them flexibility. 

Memberships enhance upfront revenue while also providing customers with convenient and continuing services. Customers can pay invoices directly from their invoices via invoice payments. Customers can easily submit payments by receiving payment links via email or text. ThryvPay enables businessmen to accept credit cards and ACH payments.

Marketing Automation

Thryv makes emailing and texting quick and easy. You'll be able to engage clients immediately with timely promotions and calls to action using one-time planned announcements. To fit your hectic schedule, create announcements in advance or clone existing ones and deliver them when you're ready. Send the right message, at the right time, to the right audience with completely automated campaigns. 

Thryv's marketing automation assists you in connecting with leads, maintaining relationships, and saving time so you can focus on what you do best. Target fresh leads, customers, and VIP clients, as well as those you haven't seen in a long time. Never forget to wish your customers a Happy Birthday or a Special Date/Anniversary. Select from pre-written messages or create your own. Messages can be personalized utilizing Thryv's client tagging and customization tools. Get complete data so you can see which clients opened, clicked, and engaged with the campaign right away.

Online Appointment Scheduling

Thryv's Online Scheduling feature keeps your business open to clients by allowing them to make appointments after hours when 47% of all booking appointments occur. Online appointments can be accepted automatically or manually by clicking accept, refuse, or reschedule according to your availability. Thryv automatically sends numerous confirmations and SMS reminders, reducing no-shows and maximizing your time and resources. The Calendar tool allows you to keep track of your day. Manage your daily, weekly, and monthly schedules, workers, and services all in one place. 

Sync your other online calendars with Thryv to keep all of your appointments in one location. With various configurable reminders that automatically get added to calendars, you can reduce no-shows and guarantee that both your staff and clients are prepared for upcoming appointments. Take it a step further by following up with clients to invite them to book again and to thank them for their continuous business. Thryv gives you the ability to design your services exactly how you want them to run your business. Customized reminders, durations, locations, hours, and assigned staff members will keep your company running smoothly.

Now that we have the Thryv overview, let's dive deeper into its pros and cons.

Thryv Pros and Cons: A Brief View


  • User-Friendly Interface: Thryv's intuitive and user-friendly interface makes it accessible even for users with limited technical expertise. This is a significant advantage for small business owners who may not have dedicated IT staff.
  • Comprehensive Features: Thryv offers a wide range of features, including customer management, marketing tools, and financial management, all in one platform. This consolidation of essential business functions simplifies operations and reduces the need for multiple software solutions.
  • Online Presence Improvement: Thryv helps businesses improve their online presence by providing tools for website creation, social media management, and online listings. This can be a game-changer for attracting new customers.
  • Appointment Scheduling: The built-in appointment scheduling feature helps businesses manage their schedules efficiently, reducing missed appointments and improving overall customer service.
  • Marketing Automation: Thryv's marketing tools enable businesses to create and automate email and text marketing campaigns, saving time and effort in reaching out to customers.
  • Invoicing and Payments: The invoicing and payment processing features make it easy for businesses to get paid faster and keep track of their finances.
  • Analytics and Reporting: Thryv provides valuable insights through its analytics and reporting features, helping businesses make data-driven decisions to optimize their operations.
  • 24/7 Technical Support: There is free access to 24/7 technical help and an online knowledge center. Customer support is critical at Thryv in assisting users in completely understanding how to get the most out of the software so that they can provide the greatest experience to their customers.


  • Limited Customization: While Thryv offers a wide range of features, some users may find the level of customization options limited compared to more robust CRM solutions. Businesses with highly specific needs may need to consider additional software or integrations.
  • Learning Curve: Despite its user-friendly interface, there is still a learning curve associated with adopting any new software. Small businesses may need to invest time in training their staff to use Thryv effectively.
  • Feedback Feature: Thryv's product software team actively interacts with its online community, addressing performance queries and taking feature requests. Additionally, Thryv has introduced a handy "feedback" feature right on its dashboard, allowing users to easily submit requests or highlight any areas where they see room for improvement, all within the Thryv platform itself.

Now, let's explore Thryv's pricing structure to help you understand the financial aspect of adopting this CRM.

Thryv Pricing

When considering a customer relationship management (CRM) solution like Thryv, understanding the pricing structure is a crucial step in making an informed decision for your business. Thryv offers a range of pricing plans tailored to different needs and budgets. Its pricing plans are divided into: 

  • Command center
  • Business center
  • Marketing center
  • Thryvpay

Selecting the right Thryv pricing plan depends on several key factors:

  • Business Size: Consider the size of your business, as well as your current and projected customer base. Smaller businesses with fewer clients may find the Basic plan sufficient, while larger enterprises with a growing customer base may require more advanced features offered in the Pro or Plus plans.
  • Feature Requirements: Evaluate which features align with your business goals. If you primarily need customer management and appointment scheduling, the Basic plan may suffice. However, if you require robust marketing automation or online presence management, other plans may be better suited.
  • Budget: Assess your budget constraints. Thryv pricing plans are designed to be competitive, but it's essential to choose a plan that fits comfortably within your financial resources.
  • Growth Aspirations: Consider your business's growth trajectory. If you anticipate rapid expansion, opt for a plan that can scale with your needs.

Thryv offers a range of pricing plans designed to accommodate the diverse needs of businesses. Whether you're a small startup looking to manage customer relationships or a growing enterprise seeking advanced marketing and automation tools, Thryv has a plan for you.

To make an informed decision, thoroughly assess your business requirements, budget, and growth projections. Take advantage of any free trials or plans offered by Thryv to test the platform's suitability for your needs. By doing so, you can ensure that you select the Thryv pricing plan that optimally supports your business's success in managing customer relationships and driving growth.

Thryv Integration Options

Thryv CRM understands that businesses often rely on a suite of software tools to run their operations efficiently. Therefore, it offers integration options to enhance its capabilities and integrate with other essential software solutions. Here are some key integration options to consider:

  1. QuickBooks Integration: For businesses that use QuickBooks for accounting, Thryv offers seamless integration. This ensures that your financial data remains consistent across platforms.
  2. Google Workspace (formerly G Suite) Integration: If your business relies on Google Workspace for email, document collaboration, and more, Thryv can integrate with it to streamline your workflow.
  3. Zapier Integration: Zapier is a powerful automation tool that connects Thryv with thousands of other apps and software. This opens up endless possibilities for automating tasks and workflows.
  4. Mailchimp Integration: For advanced email marketing needs, integrating Thryv with Mailchimp can be beneficial. This allows you to harness the full power of Mailchimp's email marketing features alongside Thryv's CRM capabilities.
  5. Custom Integrations: If your business relies on specific software solutions that aren't covered by pre-built integrations, Thryv also offers custom integration options to connect with your preferred tools.

Integrations can significantly expand the functionality of your Thryv CRM and improve overall productivity. It's essential to assess your business's needs and choose the integrations that align with your goals.

Thryv's Impact on Small Businesses


Thryv, a versatile CRM and business management software, is making a significant impact on small businesses. Here's how:

  • Streamlining Operations:

- Thryv simplifies customer data management, making it easy to maintain records and track interactions.

- The appointment scheduling feature reduces no-shows and optimizes appointments.

- Efficient invoicing and payment processing ensure smooth financial operations.

  • Enhancing Customer Relationships:

- Thryv enables personalized customer service by providing insights into customer preferences.

- Marketing automation tools facilitate effective and targeted marketing campaigns.

- Managing customer reviews and online reputation boosts brand image and customer loyalty.

  • Fostering Growth:

- Thryv helps small businesses establish a strong online presence, attracting new customers.

- Data-driven decision-making is supported through analytics and reporting.

- Marketing automation streamlines outreach, saving time and resources.

In conclusion, Thryv empowers small businesses to operate efficiently, strengthen customer relationships, and seize growth opportunities in a competitive market.

Is Thryv CRM Right for Your Business?

Whether Thryv CRM is the right choice for your business depends on your specific needs and budget. Here are some key points to consider:

- Thryv CRM offers a user-friendly interface, a comprehensive set of features, and tools to improve your online presence. It can be an excellent choice for small businesses looking to streamline operations and enhance customer relationships.

- The level of customization may not satisfy businesses with highly specialized requirements, and the pricing may be a bit steep for some smaller businesses.

Before making a decision, it's a good practice to request a demo or take advantage of any free trials offered by Thryv to see if the platform aligns with your business objectives.

What Are Thryv Alternatives?

In this Thryv overview, we have figured out that it is a powerful tool for small and medium-sized businesses looking to manage customer relationships, streamline operations, and grow their ventures. However, it's essential to recognize that the CRM landscape is vast, offering a multitude of alternatives, each with its unique strengths and weaknesses. 

1. HubSpot CRM

HubSpot CRM is a widely recognized CRM solution known for its user-friendly interface and robust feature set. It offers a free plan with core CRM functionality and paid plans for more advanced features.

Key Features:

  • Contact and lead management
  • Email marketing and automation
  • Sales pipeline management
  • Reporting and analytics
  • Integration with HubSpot's marketing and sales tools


  • Free plan available
  • User-friendly interface
  • Extensive integration options
  • Scalable as your business grows
  • Strong marketing automation capabilities


  • Advanced features may require higher-tier paid plans
  • Some users may find reporting options limited compared to dedicated reporting tools

2. Zoho CRM

Zoho CRM is part of the Zoho suite of business software and is known for its affordability and versatility. It offers a range of features for businesses of all sizes.

Key Features:

  • Contact and lead management
  • Sales automation and workflow automation
  • Email marketing
  • Analytics and reporting
  • Integration with other Zoho products and third-party apps


  • Affordable pricing with a free plan available
  • Comprehensive feature set
  • Integration with a wide range of third-party apps
  • Strong automation capabilities
  • Customizable and scalable


  • The learning curve for advanced features
  • Some users may find the interface less intuitive than other CRMs

3. Salesforce

Salesforce is a CRM giant known for its enterprise-level capabilities. While it's often associated with large businesses, Salesforce also offers solutions tailored for small and medium-sized enterprises.

Key Features:

  • Lead and opportunity management
  • Customizable dashboards and reports
  • Workflow automation
  • Integration with thousands of third-party apps 


  • Extensive customization options
  • Enterprise-grade security
  • Robust analytics and reporting
  • Scalable for businesses of all sizes
  • Strong ecosystem of third-party apps and integrations


  • Higher pricing compared to some competitors
  • Can be complex to set up and use, especially for small businesses

4. Pipedrive

Pipedrive is a CRM system built with sales teams in mind. It focuses on helping businesses manage their sales pipelines and close deals effectively.

Key Features:

  • Sales pipeline management
  • Contact and lead management
  • Email tracking and automation
  • Reporting and sales analytics
  • Integration with popular business apps


  • Intuitive and user-friendly interface
  • Specialized for sales teams
  • Effective sales automation features
  • Customizable to fit various industries
  • Affordable pricing


  • May lack some marketing automation features found in all-in-one CRM solutions

5. Insightly

Insightly is a CRM and project management solution designed for small and midsize businesses. It combines CRM features with project management tools to help businesses manage both customer relationships and projects.

Key Features:

  • Contact and lead management
  • Project and task management
  • Workflow automation
  • Email marketing and campaign management
  • Integration with popular business tools


  • All-in-one solution for CRM and project management
  • User-friendly interface
  • Customizable and scalable
  • Strong project management capabilities
  • Affordable pricing


  • Advanced features may require higher-tier plans
  • Some users may find reporting options limited compared to dedicated reporting tools

Choosing the right CRM for your business is a crucial decision that can have a significant impact on your customer relationships, productivity, and growth. Thryv CRM is undoubtedly a strong contender, but it's essential to explore alternative options to ensure you're selecting the best fit for your specific needs.

Thryv Overview: Final Thoughts

SMBs CRM Software


Thryv is the all-in-one business management software built for small and midsize businesses. Small and midsize businesses need one handy solution for their tasks and goals and Thryv manages it.


In conclusion, Thryv CRM presents a powerful solution for small businesses seeking to enhance customer relationships and streamline their operations. Its user-friendly interface, comprehensive feature set, and online presence management tools make it a compelling option. However, businesses should carefully assess their specific needs and budget constraints before committing to a Thryv pricing plan. By doing so, they can ensure that Thryv is the right fit for their growth and success.

Ultimately, the choice of a CRM system is a significant decision for any business. Thoroughly researching and evaluating options like Thryv CRM is a crucial step toward achieving efficient operations and nurturing lasting customer relationships in today's competitive marketplace. With the right CRM solution in place, your business can thrive, building strong customer connections and achieving long-term success.

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Ivan Karp

Managing Director at SyncMatters, Europe

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