What is HubSpot CRM?

Have you heard about the inbound approach to running a business? It`s focused on building excellent relationships with customers at every stage of the buyer`s journey. HubSpot pioneered the inbound strategy. Their platform gives you all the tools you need to attract, engage, and delight your customers–from prospect to purchase and beyond.

The HubSpot platform includes a CRM and four powerful hubs for marketing, sales, content management, and customer service.

Let`s drill down into the features of each.

HubSpot CRM

HubSpot`s database offers everything you need to organize, track, and nurture leads and customers. You can add new contacts manually or automatically sync them from your email and web-form entries. Once you have a company email, HubSpot can pull information such as revenue, industry, and contact details from its business database. This info gets automatically bound to the contact record so you don`t waste time logging data.

Anyone given access can read and add to the record. This syncs the workflow of your entire organization. No matter which department handles the prospect, they can personalize the interaction and deliver the right message.

The CRM also comes with a limited set of sales, marketing, and customer service features. A lot of functionality is on offer–and it`s completely free to unlimited users.

Marketing Hub

The Marketing Hub keeps all your data and martech tools organized in a single platform, and offers some powerful features to build your brand, such as:

Landing Pages:Use HubSpot`s drag-and-drop tool to create polished landing pages in minutes. The templates let you deliver a consistent, identifiable look for your brand. You can also set parameters so the content is tailored to whoever views the page.

Social Media Campaigns: Keep a steady stream of content flowing on social media. You can create posts, tweets, and Instagram images in bulk, then make an automated publishing schedule. With the social listening tool, you can track posts about your business and join the conversation. You can also respond to messages and comments across all the social medias without switching between screens.

Workflows: In just a few clicks, you can begin automating the repetitive, time-consuming tasks that interrupt your day. First, decide upon a trigger for the workflow. For example, you could set a trigger for when a prospect fills out a web-form to receive an eBook. This could then trigger a series of automated steps such as sending the eBook, following up a few days later, and offering a promo code.

The automation is fully customizable, and you can make it as simple or complex as you like. Adding each step is as easy as hitting the plus sign and choosing an action from the drop-down box. You can even add branches, where a prospect takes different paths based on how they behave. For example, if they don`t open the eBook, it could trigger a second email with the requested file. Alternatively, if they do open the eBook, HubSpot could automatically assign the prospect to a sales rep.

Content Management Hub

Everyone has a blog these days–but are they getting read? HubSpot offers the blueprint for creating engaging content that both readers and web crawlers love. The CMS Hub can help you:

Build better blogs: HubSpot can direct you to the most popular keywords for your industry, ensuring you cover the timeliest topics. It also offers templates for creating premium content (e.g., eBooks, white papers, webinars).

Improve SEO: The page performance tool gives you optimization advice as you type your copy. HubSpot will also alert you to any off-page SEO problems, such as slow loading times, broken links, and missing meta descriptions.

Discover the content that converts: View performance metrics such as site visits, clicks, conversions, and marketing ROI. This makes it easy to focus on high-performing content and channels.

Sales Hub

HubSpot`s Sales Hub offers a wealth of tools to help improve your sales cycle, such as:

No more cold-calling: HubSpot`s prospects tool lets you know who is coming to your site and which pages they visit. HubSpot can then export the prospect`s information to a new contact record and autofill the profile with information from its company database. You get more leads without lifting a finger.

Know the right time to reach out: HubSpot tracks every client interaction and records when they open emails, answer phone calls, or engage with content on your site. You can time your outreach for when customers are most likely to engage. You can also receive real-time notifications when a prospect makes contact with your brand.

Know the right thing to say: Once you integrate your email with HubSpot, the email tab will closely mirror your inbox. However, when you compose an email, HubSpot will open a sidebar of information on the prospect, such as contact history, recent web activity, and other vital details. You can personalize your outreach to show the customer you care.

Chatbots: Chatbots can engage web visitors with canned responses. Once a prospect responds or meets a certain lead score, the humans can take over. This lets reps focus on relationships, while the bots handle common issues.

Email tracking: HubSpot monitors email opens and click-throughs. You can use this information to identify the email templates that work.

Sales sequences: You can set up a series of timed emails to engage with your prospect. Once the prospect replies or meets a target lead score, the sequences stop, and a sales rep takes over.

Online booking: Going back and forth over email gets stale quickly and can cause prospects to drop off. Instead, use HubSpot to publish your availability. Prospects can choose a time, and the system will automatically add it to your calendar and set a reminder.

VOIP calling: You can make calls directly from HubSpot. Use your customer data to line up your leads and burn through your sales calls in no time. Call information gets bound to the client record, such as time and date, notes recorded, and actions performed. HubSpot can even record calls for analysis.

Service Hub

HubSpot`s Service Hub keeps all interactions with the client transparent, allowing customer service reps to stay on top of every issue. Some of the key features include:

Self-service: HubSpot can analyze customer data to find the questions that come up most. Reduce the workload for your reps by building a knowledge base around common queries.

Chatbot builder: HubSpot lets you build custom bots to handle simple issues and questions. Customer service reps can then focus on more complex calls.

Helpdesk & Ticketing: Every service ticket can be viewed from one screen. You`ll never wonder who`s working on what or where the customer is in the queue. The electronic ticketing system also ensures no detail gets lost even as a prospect moves between reps and departments.


  • Contact management
  • Contact website activity
  • Deal management
  • Tasks & activities
  • Company insights
  • Gmail and Outlook integration
  • Custom webforms
  • Ticketing
  • Conversations inbox
  • Reporting dashboard
  • Email tracking & notifications
  • Email templates
  • Canned snippets
  • Documents
  • Telephony
  • Meeting scheduling
  • Messenger integration
  • Custom properties


  • CRM is free.
  • Premium editions start at $50/month
  • Free trial - yes
  • Marketing Hub - $50-$3,200 per month
  • Sales Hub - $50-$1,200 per month
  • Service Hub - $50-$1,200 per month
  • HubSpot CMS - $300 per month


  • Customer support
  • 24/7 Onboarding
  • Customer success manager
  • Community
  • Knowledge base
  • HubSpot Academy
  • Ticketing
  • Developer documentation
  • Customer blog
  • Email
  • Chat
  • Web forms