Constant Contact is an online marketing company established in 1995 that caters mainly to small businesses. Its platform enables business owners to launch and monitor email marketing efforts, build websites and online stores, and utilize social media, among other services.
Constant Contact can help businesses use email marketing as an efficient, cost-effective digital strategy, one which could be beneficial as the number of global email users continues to grow, and is expected to reach 4.3 billion by the end of 2023.
Constant Contact provides a range of intuitive marketing applications designed to help small businesses and nonprofits expand their customer bases and nurture relationships. Solutions include email marketing, event marketing, social campaigns and reporting, survey management and offer management—all of which are available either independently or as part of an integrated suite called the Constant Contact Toolkit.
Constant Contact’s email marketing application allows businesses to import customer data from spreadsheets or email clients, such as Gmail and Microsoft Outlook. Email sign-up forms can be personalized and embedded on web pages or on Facebook to capture new contacts and build email lists. The system offers hundreds of customizable email templates with drag-and-drop elements and also includes real-time reporting features to track email opens, clicks, forwards, social shares and more. Constant Contact offers both online and in-person seminars and training to help users improve their marketing efforts.