Lightspeed is traditionally a point of sale (POS) and retail system for restaurants and retailers. Recently they’ve launched a cloud-based e-commerce system that integrates with their existing products. Even if you’re not a user of their other products you can still use their ecommerce builder to create a modern and fully-featured online store backed by apps that can enable powerful selling techniques and simplify inventory and customer management. Lightspeed offers a fully integrated retail solution that allows customers to manage in-store and online inventory, have a single view of customers and analyze multi-channel sales data from one system.
Lightspeed offers functionality for customizable checkout, upsell and cross-sell features, related product recommendations, promotions and custom pricing for single items or groups of items, customer product reviews and direct selling over Facebook. Users can create and print shipping labels directly from the system.
Lightspeed includes built-in SEO tools to manage rank for search engines such as Google, Bing and Yahoo, and it also offers a built-in blogging system. Users can create web stores using fully customizable, SEO optimized themes. The system allows users to upload logos and change the colors, fonts and layout of the page to match branding.
With such a wide range of products, there is a definite risk of the Lightspeed support team being a jack of all trades and master of none. Luckily, this doesn’t seem to be the case. There are several methods of reaching support team members and plenty of resources if you like to figure stuff out on your own.