What is Mailchimp?
MailChimp is often the first email newsletter tool that springs to mind, possibly because they have great marketing and a charming monkey-fied aesthetic. But I guess I’m not the only one, as they claim to send roughly 10,800 emails out every second over their platform. They offer a free plan, with which you can send up to 10,000 emails a month to 2,000 subscribers. This is good news for personal and small business users, as most of the tools are accessible on this free account. Another feature accessible through their free account is their in-built CRM. If you’re an SMB looking for an all-in-one solution, then this could be just what you need. They also have pay-as-you-go options, which work out to be cheaper for low-volume clients, whilst also giving you some included extras such as automation and integration options. A recent development is that MailChimp has been bought for the sum of $12 billion in cash and stocks by financial software company Intuit. We looked into this company’s history and saw that it has spent millions of dollars lobbying to make sure that solutions for free and easy tax filing in the US are not made a reality. We’re interested to see how this new acquisition will affect MailChimp’s operations, pricing and overall product in the near future.