Salsify is a product experience management platform that enables brand creators to provide the product experiences that customers want, anywhere they choose to shop online. It offers a product content management and digital asset management (DAM) tool, which helps users to customize product pages and increase sales.
Salsify offers a flexible way for data modeling in contrast to a traditional PIM merchant. Brands can access product data anywhere and anytime with Salsify. Brand makers can import and create any type of content from any source. Salsify analyzes whether the content is created according to the criteria of sales channels that the business publishes to.
Salsify connects to ERPs, legacy PIM systems, retailer and distributor portals, content providers, analytics companies, e-commerce platforms, ratings and reviews websites, etc. Customers can also make and distribute automatically updated digital product catalogs that let users download the content they require.
Since the platform is a SaaS, upgrades or installations are not necessary for future functionality or user experience improvements. Additionally, Salsify uses machine learning on the millions of products in its multi-tenant database to produce category- and product-level content performance insights to inform future product content refreshes and drive more sales.
The Salsify platform is also equipped with scalability and security features to satisfy the needs of the biggest international companies. Salsify is based on an elastically scalable infrastructure that can grow with any organization, whether they are managing 100 products or 100 million. Constantly updated platform security features include single sign-on capabilities, data encryption, a robust set of user roles and permissions, and an account-specific security infrastructure.
Customers of Salsify PXM come from a variety of industries and business sizes, including some of the biggest brands in the world, like Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom. All of these companies use Salsify every day to stand out on the digital shelf.