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10 Best CRMs that Integrate with Google Workspace

Maximize efficiency with familiar tools you love. Explore the transformative capabilities of the top CRM for Google Workspace to elevate your business.

Merry Ivanyshyn
Written by
Merry Ivanyshyn
Merry Ivanyshyn
Merry Ivanyshyn

As a Content Writer and Researcher with a deep understanding of CRM software, I specialize in translating complex technical concepts into clear, engaging content. I delve into thorough research to ensure accuracy and relevance in my work. With a keen eye for detail and a passion for technology, I aim to provide readers with insightful, informative articles that bridge the gap between intricate software systems and practical business applications. My commitment is to offer valuable content that not only informs but also empowers professionals to make informed decisions in the dynamic world of business technology.

More from Merry Ivanyshyn
Jay Hendricks
Reviewed by
Jay Hendricks
Jay Hendricks
Jay Hendricks

CRM migration & integration expert
When not knee-deep in his vegetable garden, wrestling with weeds or shoo-ing his dogs away from his prized squash, Jay can be found day-dreaming about engaged and happy customers who never have to worry about their CRM because it’s working for them, not against them.

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Published: Dec 26, 2023

| 24 mins read

When it comes to developing and managing a customer relationship management system that works with them rather than against them, Google Workspace users have a particular problem. Google's numerous useful features, such as email and calendars, make it a vital business tool for many. 

However, CRMs that do not support data synchronization, contact management, or event creation via Google Workspace might pose major problems for sales teams. You know what we're talking about if you've ever had to manually copy and paste email exchanges from Gmail into an individual contact record in your CRM. 

This article delves into the depths of resolving the most common challenges faced by Google Workspace users in customer relationship management. Read on to explore how you can harness the full potential of every sales interaction using familiar tools. Also, you can choose the best CRMs for Google users that benefit your business.

Here are also popular CRM platforms to consider:

Pipedrive

Pipedrive

Pipedrive CRM is a user-friendly platform that is effortless to master. It is the creative web designer's secret weapon in the world of Customer Relationship Management. 

HubSpot

HubSpot

CRM was created ready for the modern world to help users run businesses and start selling. Moreover, it is the ultimate CRM for web designers, offering a versatile toolkit that improves client relationships.

Zoho

Zoho

It is a web-based email marketing management service for small and medium businesses. It automates the entire marketing process - from managing your email marketing campaign to maintaining mailing lists.

Salesforce

Salesforce

Salesforce is an industry leader known for its mammoth feature set and endless customization options. The platform can adapt to any industry, from manufacturing to insurance. 

Does Google Workspace have a CRM?

Google Workspace includes a lot of cool features, but no native CRM.

Some users use their email contact list, Google Sheets, and Google Docs to create a simple form of CRM. Others take advantage of a third-party integration accessible via the Google Workspace Marketplace.

For more extensive features, Google Workspace users usually prefer a separate CRM that syncs with their Google account. 

Must-Have Features in the Best Google CRM

Discovering the ideal Google CRM involves navigating through a plethora of features that differ from one system to another. When you are seeking the perfect CRM for Google Workspace, paying attention to specific features is crucial.

1. Contact Management

Managing contacts involves more than just storing information; it encompasses the art of collecting and structuring your contact database. This is the basic feature of any CRM system, laying the foundation for the other functionalities within a Google CRM.

2. Lead Management

The ability to capture, qualify, and nurture leads is a defining feature of a robust CRM that integrates with Google. A reliable system seamlessly captures leads from diverse sources, including websites, social media platforms, and your Gmail inbox, providing a comprehensive approach to lead management.

3. Email Marketing

An indispensable aspect of any sound CRM that integrates with Google apps is its email marketing functionality. This feature empowers users to create, manage, and track email campaigns effectively. A proficient CRM system enables the creation of email templates, easy organization of mailing lists, initiation of automatic email responses, and meticulous tracking of campaign performance.

4. Pipeline Management

The ability to monitor leads throughout their entire customer journey is a critical facet of a Google CRM. Ideally, your chosen CRM should offer the flexibility to create multiple pipelines tailored for different purposes, allowing distinct tracking for marketing and sales pipelines.

5. Sales Automation

Sales automation functionality is the game-changer that allows teams to focus on tasks requiring human attention. In any business, routine activities such as sending reminder emails or advancing leads to different stages can be efficiently delegated to a machine. This automation liberates valuable time and energy, enabling employees to concentrate on tasks that demand a human touch.

6. Reporting Functionality

Most Google CRMs come equipped with built-in report generation features, offering real-time updates. This ensures that essential changes in the metrics you track are never overlooked, providing invaluable insights for informed decision-making. 

7. Employee Management

Comprehensive CRMs that integrate with Google Workspace empower employees with personalized spaces to track their hours, tasks, meetings, sales numbers, and goals. Beyond individual tracking, a great CRM system aids managers and the C-Suite in monitoring employee activities and day-to-day accomplishments, fostering a culture of accountability and achievement.

8. Interaction Management

Complete access to customer and lead communication history is crucial for understanding your audience. Look for a Google Workspace CRM that includes robust interaction tracking capabilities. This includes linking every email, chat message, and conversation between a sales representative and a lead or customer. The inclusion of a notes feature within contact records further enhances the ability to capture and retain important information.

9. Customization

A Google CRM should simplify sales procedures and reduce workload without introducing new tasks. Customization is key to ensuring that the CRM aligns seamlessly with your specific needs and processes. The ability to tailor your CRM allows for a personalized and efficient workflow, enhancing overall productivity.

[Related article: Best Customizable CRM Software: 10 Best Solutions for 2024]

10. Integrations

Business operations often rely on a collection of established tools for marketing and sales. Your CRM for Google apps should facilitate the smooth integration of these existing apps, ensuring that the implementation of a new CRM does not hinder the utilization of proven and reliable technology.

11. Collaboration-enabling Functionality

A CRM is not just a tool; it's a technology designed to align and bring together all departments within an organization. Look for a CRM system with robust collaborative features that enable real-time collaboration between members of different teams working on the same projects. This fosters cohesion and enhances teamwork across the organization.

12. Security

As multiple individuals within a company have varying access to CRM data, security becomes paramount. Your CRM solution must offer robust security measures to protect your customer database from internal and external threats. Ensuring the safety and confidentiality of CRM data is non-negotiable in today's business landscape.

Choosing a Google CRM with these comprehensive functionalities ensures that your business not only meets its current needs but is also well-equipped for future challenges. Elevate your CRM experience and empower your organization with a solution that goes beyond the basics, providing strategic advantages for sustainable growth.

Powerful CRM System

4.7

Let monday sales CRM do the grunt work while your team stays focused on high-level tasks, such as creative projects, business strategy, and relationship building. 
Just like any other CRM out there, it has its learning curve but its user-friendly interface makes it easy for anyone on the team to use without needing any prior technical knowledge or experience.
You can communicate with customers, visualize and analyze customer data, and use dashboards and templates to simplify operations. monday sales CRM offers loads of scalability, enabling small businesses to run and manage any workflow.
monday sales CRM is a visual platform, so that's what makes it such a simple and easy tool to use for any team or organization. Teams can be overwhelmed by dealing with multiple tasks and timelines. The platform dashboards allow anyone to navigate it easily. Despite its simplicity, the platform is just as powerful.

 

10 Top CRM for Google Workspace

1. Fireberry CRM: Best Customizable Google CRM Software

Fireberry_Master_Logo_B

Fireberry CRM stands as a testament to precision integration, elevating customer relationships to new heights. Seamlessly embedded with Google Workspace, it provides businesses with an intuitive and robust platform, fostering collaboration, data management, and unparalleled productivity.

Key Features:

- Unified customer database
- Real-time collaboration with Google Calendar and Gmail
- Customizable workflows and automation
- Advanced reporting and analytics

Pros:

- User-friendly interface
- Comprehensive Google Workspace integration
- Powerful automation capabilities

Cons:

- Pricing may be on the higher side for small businesses

Pricing:

  • Free trial
  • Standard: $35 per month, billed annually
  • Professional: $45 per month, billed annually
  • Enterprise: $75 per month, billed annually

[Related article: 18 Best Low Cost CRM in 2024 - Make Your Choice!]

2. Salesforce: All-Sized CRM with Google Workspace Integration

salesforce

Salesforce, a stalwart in the CRM realm, seamlessly integrates with Google Workspace, providing businesses with a comprehensive solution suitable for organizations of all sizes. Its extensive customization options and advanced analytics make it a go-to choice for businesses aiming to streamline their operations.

Key Features:

- Extensive customization options
- Advanced analytics and reporting
- Collaboration with Google Drive
- Integration with Google Contacts and Calendar

Pros:

- Scalability for businesses of all sizes
- Robust features for sales and marketing
- Seamless integration with Google Workspace

Cons:

- Initial learning curve
- Higher pricing for advanced features

Pricing:

  • Starter: $25 per user per month, billed annually
  • Professional: $80 per user per month, billed annually
  • Enterprise: $165 per user per month, billed annually

3. Freshsales: CRM for Google Workspace for Sales Teams

freshsales-logo1

Freshsales seamlessly integrates with Google Workspace, offering a robust solution for sales teams to manage leads, deals, and customer relationships effectively. Businesses benefit from its lead and contact management, email tracking and integration, and AI-powered sales automation.

Key Features:

- Lead and contact management
- Email tracking and integration
- AI-powered sales automation
- Integration with Google Calendar and Contacts

Pros:

- Intuitive interface for sales teams
- AI-driven insights for better decision-making
- Comprehensive Google Workspace integration

Cons:

- Limited marketing automation features
- Advanced reporting available in higher-tier plans

Pricing:

  • Free plan for up to 3 users
  • Growth: $15 per user per month, billed annually
  • Pro: $39 per user per month, billed annually
  • Enterprise: $69 per user per month, billed annually

4. HubSpot CRM: All-In-One CRM with Google Integration

1200px-HubSpot_Logo_svg-300x88

HubSpot CRM offers a user-friendly solution seamlessly integrated with Google Workspace, providing an all-in-one platform for marketing, sales, and customer service. With its contact and lead management features, combined with email tracking and automation, HubSpot CRM caters to businesses looking for comprehensive tools.

Key Features:

- Contact and lead management
- Email tracking and automation
- Integration with Google Meet and Google Contacts
- Customizable dashboards

Pros:

- Free basic plan available
- Intuitive and easy-to-use interface
- Robust marketing automation features

Cons:

- Advanced features available in premium plans

Pricing:

  • Free plan
  • Starter: $20 per month
  • Professional: $890 per month
  • Enterprise: $3,600 per month

5. Zoho CRM: Best Sales CRM with Google Workspace Apps Integration

zoho-crm-retina-logo-logo-2

Zoho CRM seamlessly integrates with Google Workspace, offering a comprehensive suite of tools for effective customer relationship management. Businesses benefit from its sales automation and forecasting capabilities, coupled with integration for emails and documents.

Key Features:

- Sales automation and forecasting
- Google Workspace integration for emails and documents
- Task management and collaboration
- AI-powered analytics

Pros:

- Affordable pricing options
- Comprehensive suite of business tools
- Scalable for businesses of all sizes

Cons:

- Customization options may be limited for some users

Pricing:

  • Standard: €14 per user per month, billed annually
  • Professional: €23 per user per month, billed annually
  • Enterprise: €40 per user per month, billed annually
  • Ultimate: €52 per user per month, billed annually

[Related article: 10 Best Customer Retention Management Software]

6. Pipedrive: Best Gmail CRM Software

Pipedrive_Logo-1

Pipedrive, known for its user-friendly interface, seamlessly integrates with Google Workspace, offering a focused approach to sales pipeline management. With its visual sales pipeline and integration with Gmail, this CRM for Gmail caters to businesses looking for a streamlined sales process.

Key Features:

- Visual sales pipeline
- Email integration with Gmail
- Contact and lead management
- Automation and reporting

Pros:

- Intuitive and easy-to-navigate interface
- Robust sales pipeline features
- Seamless Google Workspace integration

Cons:

- Advanced features available in higher-tier plans
- Limited marketing automation capabilities

Pricing:

  • Essential: $14.90 per user per month
  • Advanced: $27.90 per user per month
  • Professional: $49.90 per user per month
  • Power: $64.90 per user per month
  • Enterprise: $99 per user per month

7. Insightly: Best CRM for Google Workspace with Project Management

insightly-logo

Insightly is a versatile CRM that seamlessly integrates with Google Workspace, providing a unique blend of customer relationship management and project management capabilities. Businesses benefit from its project management tools, email tracking and integration, and Google Workspace collaboration.

Key Features:

- Project management tools
- Email tracking and integration
- Google Workspace collaboration
- Customizable dashboards

Pros:

- All-in-one CRM and project management solution
- Affordable pricing for small businesses
- Streamlined workflows with Google Workspace integration

Cons:

- Limited advanced features in lower-tier plans
- Learning curve for comprehensive use

Pricing: 

  • Free plan
  • Plus: $29 per user per month, billed annually
  • Professional: $49 per user per month, billed annually
  • Enterprise: $99 per user per month, billed annually

8. Nimble: Best Google CRM with Social Media Integration

nimble-logo-1-1536x322

Nimble is a CRM designed to simplify contact management while seamlessly integrating with Google Workspace, providing a unified platform for customer relationship management. With its social media integration and contact and lead management features, Nimble caters to businesses looking for streamlined operations.

Key Features:

- Social media integration
- Contact and lead management
- Email tracking and collaboration
- Google Workspace synchronization

Pros:

- Social media insights for better engagement
- Affordable pricing for small businesses
- Streamlined contact management

Cons:

- Limited advanced features in lower-tier plans
- Learning curve for comprehensive use

Pricing:

  • $24.90 per user per month, billed annually.

9. Streak: Comprehensive CRM Inside Gmail with G Suite Integration

streak-findmycrm

Streak takes a unique approach by integrating directly into Gmail, providing users with a CRM solution inside their email interface. With its simplicity and focus on email-driven workflows, Streak caters to businesses looking for a CRM solution seamlessly integrated with Google Workspace.

Key Features:

- CRM inside Gmail interface
- Pipeline management within emails
- Email tracking and collaboration
- Customizable workflows

Pros:

- Seamless Gmail integration
- Intuitive interface for email-centric workflows
- Easy setup and implementation

Cons:

- Limited features for larger enterprises
- Advanced reporting available in higher-tier plans

Pricing:

  • Free plan
  • Solo: $15 per user per month, billed annually
  • Pro: $49 per user per month, billed annually
  • Pro+: $69 per user per month, billed annually
  • Enterprise: $129 per user per month, billed annually

10. Copper CRM: Best CRM with Native Google Workspace Integration

copper

Copper, formerly known as ProsperWorks, offers native Google Workspace integration, making it a seamless CRM solution for businesses looking to enhance their customer relationships.

Key Features:

- Relationship tracking and management
- Email integration with Gmail
- Automation and collaboration
- Google Workspace synchronization

Pros:

- Native integration with Google Workspace
- User-friendly interface
- Task automation for enhanced productivity

Cons:

- Advanced features available in higher-tier plans
- Limited customization options for some users

Pricing:

  • Basic: $29 per user, per month, billed annually
  • Professional: $69 per user, per month, billed annually
  • Business: $134 per user, per month, billed annually

Best Google Integrated CRM: Conclusion

In conclusion, selecting the right CRM integrated with Google Workspace is a strategic decision that can significantly impact a business's efficiency and customer relationships. Whether it's the precision of Fireberry CRM, the comprehensive features of Salesforce, or the simplicity of Streak, each CRM on this list brings its unique strengths to the table. 

Understanding the specific needs of your business and leveraging the seamless integration with Google Workspace will undoubtedly propel your organization towards enhanced productivity and success. Choose wisely, and empower your business with the right CRM for your business.

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Merry Ivanyshyn

As a Content Writer and Researcher with a deep understanding of CRM software, I specialize in translating complex technical concepts into clear, engaging content. I delve into thorough research to ensure accuracy and relevance in my work. With a keen eye for detail and a passion for technology, I aim to provide readers with insightful, informative articles that bridge the gap between intricate software systems and practical business applications. My commitment is to offer valuable content that not only informs but also empowers professionals to make informed decisions in the dynamic world of business technology.

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