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18 Best Low Cost CRM in 2024 - Make Your Choice!

Looking for the best cheap CRM system (comprehensive marketing automation platform) but not sure how to choose? In this article, we have compared the top 18 inexpensive CRMs for you.

Ivan Karp
Written by
Ivan Karp
Ivan Karp
Ivan Karp

Managing Director at SyncMatters, Europe

More from Ivan Karp

Published: Apr 05, 2024

| Last updated on Apr 05, 2024

| 64 mins read

Best Cheap CRM Software: Comparison Table

The manager who made the decision to implement CRM actually took only the first step on the way to the truth. His next responsible mission is to choose a CRM. It is necessary to implement CRM so that it brings the expected result, and not a headache.

When dealing with a CRM system for the first time, it is easy to get lost in the clash of opinions and advertising, various offers with different functionality, cheap and expensive, popular and simpler. Here you can read the ranking of the most profitable and best cheap CRMs in 2023.

[Related Article: 10 Best Free CRM Software]


Overall rating

Ease of Use

User Adoption

Robust Reporting

Deep Customizations

 Total Rate

monday sales CRM



























































































Top 3 Leaders based on rating

Best Overall



If you want to sell smarter and close more deals, Salesforce is the #1 CRM to consider.

Go to site

Best Workflows



Customize your workflows to track all aspects of the sales cycle.

Go to site

Best for Sales



A sales-focused CRM that uses AI to automate repetitive tasks and manage leads and sales.

Go to site

- Fireberry


With Fireberry, you can simply manage all of your business needs with a user-friendly solution. Communicate with your clients directly through the system, and use custom-made objects and fields to track any business information you require. 

Allow Fireberry to work for you by using automations to efficiently automate day-to-day tasks. Use the AI Assistant's generated fields and responses toquickly categorize and reply to tickets. The dashboards and reports will assist you in making informed business decisions. Built-in integrations like Google, Office 365, and Facebook help you centralize your work. If you require something that isn't already included in the system, you can easily integrate third parties utilizing APIs. 

How user-friendly is Fireberry?

Fireberry is built to be used by everyone. The day to day framework is intuitive, and every part of the system comes with detailed guides in its help center.

Fireberry’s most distinct and advantageous feature is its customization abilities. You can take the pre-built system and then personalize it to your specific business’s details, workflow, pipelines, and more. Your unique business deserves a platform built just for you, so you can maximize your time and productivity where it matters most. Set up custom workflows for each process and use the terminology which makes the most sense for your users. Every part of the platform is built to be user friendly and intuitive so even less savvy or technologically advanced users can personalize their system displays, fields, pages, and more. 

What are the features included in Fireberry?

  • Security features
  • Customization options
  • Sales pipelines
  • Dashboards
  • Goals & KPIs
  • Email reminders
  • Time based automations
  • Calendar
  • Record allocation
  • Role permissions
  • Custom data sharing 
  • Time clock
  • Integrations
  • Mobile app
  • AI analysis
  • Reports & graphs


  • Free trial - yes
  • Standard - $35 per month, billed annually
  • Professional - $45 per month, billed annually
  • Enterprise - $75 per month, billed annually


This is a CRM system that can be tailored to your individual needs, resulting in increased productivity for your company. Fireberry can assist you in task management. It is the tool you may use to successfully manage your activities by prioritizing the most critical and providing you with real-time information about the status of each task.


Fireberry can adapt to your business demands, but it takes time. If you thought it would only take a day or two, you should re-evaluate the process.

- monday sales CRM


It is a fast, intuitive, and fully customizable system that allows you to automate routine tasks, manage sales projects, sync your client card with Gmail / Outlook to view, send and receive emails, receive notifications automatically when a lead opens an email, manage the achievement of your goals, manage after-sales processes, and equip their sales team with the tools and resources they need to close more deals.

How user-friendly is monday sales CRM?

Navigating monday's sales CRM feels like a breath of fresh air. The interface is uncluttered, embracing a minimalist design that is both aesthetically pleasing and intuitively organized. The dashboard is a visual feast, providing at-a-glance insights into the sales pipeline, leads, and deals. 

Customization is the heartbeat of monday's sales CRM. This advanced platform allows users to sculpt their workspace to match their unique needs and common workflows. From custom fields to tailored views, every aspect can be adjusted with precision. 

Sales processes are transformed into dynamic, color-coded boards, providing a bird's-eye view of the entire sales journey. Drag-and-drop functionality turns managing leads and deals into an intuitive, almost playful, experience. This visual approach not only enhances user engagement but also accelerates decision-making with a glance.

What are the features included in monday sales CRM?

  • Task management
  • Project management
  • Collaboration with team members
  • Dependencies
  • Resource management
  • Document management
  • Templates
  • Shareable boards
  • Real-time comments on visuals
  • Custom notifications
  • Guest permissions
  • Android and iOS mobile apps
  • Integrations, API, and widgets


  • Free trial - yes
  • Individual - free plan forever
  • Basic- $24 per month, paid annually
  • Standard - $30 per month, paid annually
  • Pro - $48 per month, paid annually
  • Enterprise - View detailed pricing plans


monday sales CRM easily adapts to the changing needs of the company, allows you to automate the processes that take place in the company, unites teams in a single workspace and, very importantly, does not require programming skills.


monday sales CRM also has a few drawbacks: the pricing model and the minimum number of users. The platform does not allow the creation of subprojects.

- Pipedrive


Pipedrive is a cloud-based sales funnel management solution. Provides tools for monitoring individual and team levels, analyzing contract information and creating visualized reports. In Pipedrive, you can add deals, their value, probability of success, and expected closing date, then organize and track them by sales funnel stage.

You can customize stages to fit your sales process, create funnels for different departments or teams, and display results with powerful filtering capabilities. Get a deep, personalized analysis of your funnel in seconds.

Colored tips will mark deals where there has been no activity for a long time - it is immediately clear what you need to pay attention to first.

How user-friendly is Pipedrive?

Pipedrive's main strength is its user experience, which comes from a combination of intuitive UI design and technology that simplifies the client journey.

For many companies, this platform oversimplifies the sales process; nevertheless, for those who need the fundamentals (and a little more) packed into an easy-to-use system, Pipedrive does an excellent job of condensing marketing and sales management into a more streamlined solution.

Pipedrive's platform is powered by a visual pipeline management tool that allows you to assign deals to each stage of the customer journey. The drag-and-drop interface allows you to easily add or move deals, contacts, and activities to any step of your funnel without having to navigate through client profiles or update status fields.

What are the features included in Pipedrive?

  • Pipeline management
  • Web forms
  • Leads inbox
  • Workflow automation
  • Activities overview
  • Email templates
  • Custom columns and filters
  • Customised reports
  • Data security
  • Multi-language
  • Multi-currency
  • Email integration
  • Powerful API
  • Mobile apps


  • Essential - 12.50 $ /user/month billed annually
  • Advanced -  24.90 $  /user/month billed annually
  • Professional - 49.90 $  /user/month billed annually
  • Enterprise  - 74.90 $  /user/month billed annually


  • Graphical interface for funnel management
  • Integration with e-mail
  • System of notifications and messages
  • Sales reporting
  • Sales forecasting
  • Compatible with mobile apps for Android and iOS


Suitable only for a small business. Compared to other CRMs, you may lack marketing tools, but you can use integrations with other applications.

- Act!


Аct! is a CRM for collecting information about customers and leads in a single database. Integrates with Microsoft Word, Excel, Outlook, Google Contacts, Gmail and other popular customer communications applications.

This is an online platform with a set of functions for customer relationship management (CRM), marketing, lead generation and sales, business intelligence and other areas of the enterprise. One of the key modules of the system is devoted to managing the contact database, it gives a full picture of interactions with customers. Through it, you can track the history of transactions and calls, establish personalized communication, and schedule calls, meetings and other joint events using the built-in calendar.

How user-friendly is Act!?

Its design is clean, intuitive, and organized, ensuring that users can dive into their CRM tasks without feeling overwhelmed. The dashboard is a central command center, offering a panoramic view of contacts, opportunities, and activities, turning the often intricate world of customer management into a visually accessible landscape.

The platform understands that every business operates uniquely. Custom fields, layouts, and templates empower users to shape Act! to fit seamlessly into their specific workflows, ensuring that the CRM adapts to the user, not the other way around.

One of Act!'s standout features contributing to user-friendliness is its focus on relationship management. The platform goes beyond just managing data; it nurtures connections. Users can track interactions, set reminders, and personalize communications, transforming the CRM into a tool not just for sales but for building lasting relationships with customers.

What are the features included in Act!?

  • Contact management
  • Opportunity management
  • Sales automation
  • Lead management
  • Email marketing
  • Document management
  • Workflow automation
  • Reporting and analytics
  • Integration capabilities
  • Mobile accessibility
  • Real-time collaboration
  • Customer service tools


  • Act! Premium Desktop - 37.50 $ /user/month billed annually
  • Act! Premium Cloud -  30 $  /user/month billed annually


  • Contact management
  • Activity tracking and alerts
  • Funnel management
  • Email
  • Compatible with iPhone, iPad and Android devices
  • The mobile app is available for free on the App Store and Google Play
  • Access to online self-help resources


  • There are more options for modifications
  • Sometimes difficult navigation

- Zoho


It is a flexible and functional customer relationship system for small and medium-sized businesses that allows you to automate sales, marketing, counterparty support and inventory management. It has wide possibilities for customization. But you need to spend a lot of time configuring the service for the needs of a specific business.

The main essence of Zoho CRM is modules. Some of them are present in the system by default (previous contacts, counterparties, potential deals, tasks), you can configure and add fields to them. You can create new modules.

How user-friendly is Zoho?

At the heart of Zoho's user-friendliness is its clean and well-organized interface. The dashboard is a canvas that presents a visually appealing snapshot of your business relationships, sales processes, and performance metrics. It’s not just functional; it’s a visual delight, transforming the often complex world of CRM into an accessible and intuitive space.

From custom modules and fields to personalized workflows, the CRM is a chameleon that adapts seamlessly to the unique needs of each user, ensuring a tailored customer experience that feels like a bespoke suit.

One of Zoho's standout features is its integration capabilities. The CRM effortlessly integrates with other Zoho applications and a myriad of third-party tools, creating a harmonious ecosystem that streamlines workflows. This interconnectedness enhances user-friendliness by reducing the need to toggle between multiple platforms, creating a centralized hub for all things customer-related.

What are the features included in Zoho?

  • Lead Management
  • Deal Management
  • Marketing Automation
  • Contact Management
  • Workflow Automation
  • Customization features
  • Calendar
  • Gamification
  • Analytics
  • Forecasting
  • Mobile apps
  • Integrations


  • Free - 0$ /organization/month billed annually
  • Basic -  49$ /organization/month billed annually
  • Standart - 99$ /organization/month billed annually
  • Professional - 249$ /organization/month billed annually


Zoho's main competitive advantage is one of the best functionality/cost ratios on the market. Zoho is quick and easy to set up and integrate with any modern IT system. This system is suitable for both small companies and full-fledged enterprises that employ thousands of employees.


You can automate work processes starting only with the "Professional" tariff, you can create your own modules starting with the "Enterprise" tariff plan. The system has a mobile application, but you will have to pay for it separately.

- Freshsales


Freshsales is an easy-to-use sales automation tool that comes with a robust built-in cloud-based telephony system, including toll-free numbers, call recording and masking, virtual hold, voicemail, and Bring Your Own Operator (BYOC). It has rich contact management, automatic profile enrichment, and mobile applications. There is also a free plan that supports an unlimited number of users. What's more, all plans offer 24/7 customer support via phone, chat, and email.

How user-friendly is Freshsales?

At the core of Freshsales' user-friendliness is its thoughtfully designed interface. The dashboard is a canvas of clarity, presenting a visually appealing and logically structured overview of leads, deals, and analytics. It's not just about functionality; it's about providing users with a landscape that is both inviting and efficient, transforming the sometimes-daunting world of CRM into a space where every element is accessible with ease.

Every feature and function is strategically placed for intuitive access, minimizing the learning curve. Whether you're managing contacts, tracking deals, or analyzing sales trends, the CRM guides you through a seamless experience that fosters productivity without the stress of complexity.

A standout feature of Freshsales is its AI-powered capabilities. The CRM leverages artificial intelligence to automate tasks, provide predictive insights, and enhance user decision-making. This infusion of intelligence adds a layer of sophistication to the user experience, turning Freshsales into a proactive assistant rather than a passive tool.

What are the features included in Freshsales?

  • Contact management
  • Customization tools
  • Account management
  • Sales pipeline management
  • Sales force automation
  • Email tools
  • AI-driven insights
  • Marketing features
  • Website integration tools
  • Analytics and reports
  • Mobile app
  • Integrations, add-ons, and API


  • Free trial - yes
  • Growth - $29 per user per month billed annually
  • Pro - $69 per user per month billed annually
  • Enterprise - $125 per user per month billed annually


  • The free plan supports unlimited users
  • Robust contact management features, including automatic profile enrichment from social networks
  • Built-in cloud telephony in all tariff plans


  • Reporting features not available in the free plan
  • Limited email and third-party integrations

- HubSpot


HubSpot is a system with huge possibilities for free use. Chief among them is an online library with many learning resources: how-to guides, e-books, free courses, and more. The platform includes marketing, sales, maintenance, and website management products that scale to meet the needs of customers at any stage of growth.

Marketing Hub, Sales Hub, and Service Hub are tools that easily integrate with HubSpot's CRM. HubSpot's CRM collects, organizes, and makes available all customer information.

How user-friendly is HubSpot?

HubSpot has one of the top user experiences in marketing software. The user interface is both intuitive and responsive, and the quality of HubSpot's business tools is incomparable.

The division of HubSpot's products into five distinct categories also aids the user experience:

  • Free  tools
  • Marketing Hub
  • Sales Hub
  • Service Hub
  • CMS Hub

This division makes HubSpot's software easier to use and comprehend, but it also raises the platform's price if you want to use both marketing and sales functions, for example.

What are the features included in HubSpot?

  • CRM database
  • Customized dashboard
  • Lead capture tools
  • Automation Workflows
  • Email marketing
  • Meeting scheduling and live chat
  • Built-in analytics
  • ROI analytics
  • Reporting and analytics
  • Customer support portal, etc.


  • CRM is free.
  • Premium editions start at $50/month
  • Free trial - yes
  • Marketing Hub - $50-$3,200 per month
  • Sales Hub - $50-$1,200 per month
  • Service Hub - $50-$1,200 per month
  • HubSpot CMS - $300 per month


Free system features:

  • Analytics tools
  • Tracking subscription forms and pop-ups
  • Website visitor activity tracking (free - 7 days)
  • Program for maintaining a contact database
  • Information about contacts and company
  • Facebook Ads


Paid services include:

  • Automatic sales logging
  • Promotion of deals through the funnel
  • Email Synchronization

- Zendesk


Zendesk offers customizable software that is ideal for both your customer needs and your business expectations. The company offers a huge set of tools for every case: online chat, ticket system, knowledge base, call center support, CRM, etc. Thanks to detailed reports, users can monitor the effectiveness of the entire client service. And the fact that the tool has been on the market for so long gives buyers confidence that it is a reliable choice.

How user-friendly is Zendesk?

A standout feature of Zendesk is its omnichannel support capabilities. The CRM consolidates customer interactions from various channels—email, chat, social media—into a unified view. This not only streamlines communication but also ensures that users have a holistic understanding of customer engagement, fostering a more informed and responsive approach.

The platform provides tools for team collaboration, allowing customer support representatives and sales teams to share insights, work cohesively, and ensure a unified approach to customer interactions. It's a virtual hub where teamwork is not just encouraged but seamlessly facilitated.

The CRM extends its user-friendly experience to mobile devices, ensuring that users can stay connected and responsive even when on the move. This adaptability acknowledges the modern reality of business, where flexibility and mobility are essential.

What are the features included in Zendesk?

  • Ticketing system
  • Knowledge base
  • Multichannel support
  • Live chat
  • Help desk analytics
  • Customer ticket history
  • Collaboration tools
  • Self-service portals
  • Mobile accessibility
  • Social media integration
  • Community forums
  • Automated ticket routing
  • Customer satisfaction surveys
  • SLA management
  • Customizable reporting
  • AI and chatbots
  • Integration capabilities
  • Ticket tagging and categorization
  • Security features


  • Suite Team - $49 per user per month billed annually
  • Suite Growth - $79 per user per month billed annually
  • Suite Professional - $99 per user per month billed annually
  • Suite Enterprise - $150 per user per month billed annually
  • It gets even more powerful - $215 per user per month billed annually


  • Clear user interface
  • Adaptable Conditions
  • Community Collaboration
  • The chat function works well


For all its power, Zendesk is quite difficult to master. It does offer an incredible amount of tools and features, but in most cases,, you won't need even half of them.

- Salesforce

salesforce (1)

Salesforce is a platform that empowers your customers to maximize their success, and is designed specifically for your sales, service, marketing, analysis, and communication tasks with your customers. Salesforce helps you automate and optimize your business, increase sales, and improve customer experience by adding them to a common database. Salesforce operates on the basis of Multi-tenancy architecture. Salesforce has several paid plans, but even using the cheapest plan you can feel the power and efficiency of this CRM system.

To create a Salesforce application, you first need to select the main entities (blocks) that will characterize the business (customer, order, deal, etc.). After creating priority /objects, you need to set up links between them. This must be done in such a way as to provide the most complete information about the client and not violate the business logic of the application. This is one of the best inexpensive CRMs.

How user-friendly is Salesforce?

One of the standout features contributing to Salesforce's user-friendliness is its customizable nature. Users can tailor their dashboards and automation reports to suit their specific requirements, creating an environment that feels tailor-made for their workflow. This adaptability ensures that whether you're a sales professional, a marketer, or a customer support representative, Salesforce molds itself to fit your unique needs rather than the other way around.

Its wealth of educational resources, from interactive tutorials to a community, turns the process of getting acquainted with this all-in-one CRM platform into a collaborative adventure rather than a struggle. Users feel supported, not abandoned, as they embark on their Salesforce journey.

Salesforce is not just a tool; it's a companion that guides users through the intricacies of managing customer relationships. With its intuitive design, adaptability, thoughtful interactions, commitment to accessibility, and supportive learning ecosystem, Salesforce sets the gold standard for a CRM experience that feels not only manageable but genuinely enjoyable.

What are the features included in Salesforce?

  • Marketing automation
  • Email marketing
  • Contact management
  • Lead tracking
  • Automatic lead scoring
  • Automatic routing
  • Track marketing campaigns
  • Opportunity management
  • Workflows
  • Einstein AI
  • Mobile app
  • Analytics and Reporting
  • Salesforce Integrations, etc.


  • Free trial - yes
  • Salesforce Essentials - $25 per user per month billed annually
  • Professional - $75 per user per month billed annually
  • Enterprise - $150 per user per month billed annually
  • Unlimited - $300 per user per month billed annually


The main advantage of Salesforce Cloud is the ease of integrating these clouds with each other, as well as the ability to organize and store the maximum amount of necessary information about customers in the form of virtual cards.


It is unlikely to be possible to feel the "full power" of its functionality with budget tariffs. Before working in Salesforce CRM, you need to go through a rich training course, which will have to spend a lot of time.

- ClickUp


ClickUp is not just tasked management, but documents, reminders, goals, calendars and even a mailbox. Fully customizable, ClickUp is suitable for any type of team, so all teams can use the same app to plan, organize, and collaborate.

The project website says that its functions can replace todoist, Trello, Asana, Airtable, Notion, Slack, and other popular services. At the same time, there is integration with Gmail, Outlook, Google Calendar, and others.

How user-friendly is ClickUp?

Whether you're managing tasks, tracking customer interactions, or collaborating with your team, ClickUp guides you through a seamless experience that encourages productivity without the burden of complexity.

One of ClickUp's standout features is its flexibility to serve as more than just a CRM. It seamlessly integrates with project management, document collaboration, and communication tools, creating an all-encompassing workspace. 

The platform provides robust tools for team communication, file sharing, and real-time collaboration, ensuring that customer interactions are not solitary endeavors but collective efforts that benefit from the expertise of the entire team. ClickUp transforms CRM into a collaborative hub where teamwork is not just encouraged but seamlessly facilitated.

What are the features included in ClickUp?

  • Task management
  • List and board views
  • Time tracking
  • Document management
  • Customizable workspaces
  • Calendar view
  • Checklists and subtasks
  • Team collaboration
  • Mind maps
  • Dashboards
  • Custom fields
  • Notifications
  • Automation
  • Agile boards
  • Resource management
  • Goal tracking
  • Mobile accessibility
  • Advanced search and filtering
  • Guest access
  • Note-taking


  • FREE FOREVER - $0 per user per month billed annually
  • UNLIMITED - $5 per user per month billed annually
  • BUSINESS - $12 per user per month billed annually
  • BUSINESS PLUS - $19 per user per month billed annually
  • ENTERPRISE - contact the vendor


  • Comfortable price
  • Lots of useful features
  • Free plan available
  • Mobile applications


Limited reporting and analytics.

- Maximizer


Maximizer CRM is a comprehensive customer relationship management (CRM) solution suitable for organizations of all sizes across multiple industries. This low cost CRM can be deployed both internally and in the cloud.

Maximizer CRM includes:

  • Sales management
  • Marketing automation
  • Customer service
  • Business productivity support and tools with integration with Microsoft products such as Outlook, Word, Excel,, and SharePoint.

How user-friendly is Maximizer?

The interface of Maximizer is a masterpiece of simplicity. The dashboard welcomes users with open arms, offering a visually appealing and logically organized layout that is both intuitive and inviting.

Maximizer's collaborative tools are a shining feature. The platform provides a virtual space where teams can effortlessly communicate, share insights, and collaborate on deals. It transforms CRM into a collaborative hub.

Its clean interface, powerful customization options, intuitive navigation, collaborative tools, and mobile accessibility collectively contribute to a CRM experience that not only simplifies customer relationship management but elevates it to a realm of efficiency and collaborative excellence. 

What are the features included in Maximizer?

  • Contact management
  • Opportunity management
  • Sales automation
  • Pipeline management
  • Lead management
  • Email marketing
  • Document management
  • Workflow automation
  • Reporting and analytics
  • Integration capabilities
  • Lead scoring
  • Task automation
  • Campaign management
  • Forecasting
  • Dashboard and KPIs
  • Appointment scheduling


  • Small Office Edition - $1000 per user per month, billed annually
  • Business Edition - $80 per user per month, billed annually
  • Professional Edition  - $80 per user per month, billed annually


  • Ease of use
  • Analytics results
  • 24/7 customer support
  • Automated Sales Techniques


Importing multiple contacts can sometimes be difficult.

- SugarCRM


The basic features of SugarCRM are similar to most other CRMs targeted at small businesses and startups. Its difference is huge opportunities for custom manual settings. If you have a team of strong developers at your disposal, SugarCRM will be an excellent choice.

For self-development, the service provides many resources, such as tutorials and technical documentation. In addition, here you will find reliable and really helpful technical support.

It is a really cheap CRM system.

How user-friendly is SugarCRM?

SugarCRM stands out for its remarkable user-friendliness, offering an intuitive and streamlined experience for users navigating the complexities of customer relationship management. The platform's clean and well-organized interface ensures that users can seamlessly access and manage crucial customer information without feeling overwhelmed.

With a user-centric design, SugarCRM minimizes the learning curve, allowing users to quickly adapt to the system and focus on what matters most — building and nurturing customer relationships. The dashboard provides a comprehensive yet easy-to-navigate overview of contacts, leads, opportunities, and other essential CRM elements, fostering a sense of clarity and control.

SugarCRM's customization options contribute significantly to its user-friendly appeal. Users can tailor this low cost CRM software to match their unique business processes, creating a personalized workspace that aligns with specific workflows and preferences. 

What are the features included in SugarCRM?

  • Contact management
  • Opportunity management
  • Lead management
  • Sales automation
  • Workflow management
  • Email integration
  • Calendar and activity management
  • Customization options
  • Dashboards and analytics
  • Reporting tools
  • Mobile accessibility
  • Social media integration
  • Customer support and service


  • Free trial - yes
  • Sugar Market- $1000 per user per month, billed annually
  • Sugar Sell - $80 per user per month billed annually
  • Sugar Serve - $80 per user per month billed annually
  • Sugar Enterprise - $85 per user per month billed annually
  • Sugar Professional - $52 per user per month billed annually


  • Unlimited integration via open API
  • Active and open developer community
  • Dedicated reports and management tools


When integrating with third-party software, there may be problems with the interface. The interaction tracking system could be better.


[Related Article: 7 Best CRMs for Marketing Agencies]

3 Best cheap CRM for small business

1. Capsule CRM


Capsule CRM is a CRM software built for developing SMEs and startups, allowing them to use Capsule for free and progressively upgrade to affordable packages as their firm expands.

If this is what you want from a CRM, Capsule is likely the finest solution available right now. Some businesses may outgrow a CRM platform of this type, but there aren't many affordable platforms that offer a quality free version as well as all the capabilities you may ever need on paid subscriptions.

How user-friendly is Capsule?

Capsule CRM is a relatively simple CRM platform aimed at SMEs; this simplicity enhances the user experience in terms of navigation, feature access, and any learning curve.

This best cheap CRM for small business takes full advantage of its structural simplicity through outstanding UX design. The system looks and feels like modern software, and the functionality is just as simple.

The drag-and-drop Kanban pipeline interface saves time by eliminating unnecessary clicks and status updates - another feature available on all plans, including the free version.

The onboarding and setup procedure is also as straightforward as you could dream of, so you can start using Capsule CRM right away without worrying about UX.

What are the features included in Capsule?

  • Free plan
  • Contact management
  • Sales pipeline
  • Tasks & calendars
  • Sales analytics
  • Customization
  • Native iOS & Android apps, etc.


  • Capsule offers a free version for up to 2 users 
  • Starter: £14 per user per month, billed annually
  • Growth: £27 per user per month, billed annually
  • Advanced: £42 per user per month, billed annually
  • Ultimate: £60 per user per month, billed annually


  • Simplicity in design and navigation
  • Contact and communication management
  • Customization for diverse business needs
  • Integration capabilities
  • Task management and collaboration


Capsule performs without any criticism in terms of providing an affordable CRM platform for growing SMEs. 

In a perfect scenario, we'd like to see more reporting available on the free edition of Capsule CRM, and there's always potential for more customization options and connections with third-party tools - especially when things like email marketing features are in short supply.

2. ActiveCampaign 


ActiveCampaign is an enterprise-level piece of software that provides complete features in a CRM, marketing, and sales platform without enterprise-level price tags. You don't have to pay for email marketing software, a landing page builder, or productivity tools to automate sales chores with ActiveCampaign because everything is built into the same platform.

ActiveCampaign is the best-value solution available right now for small-to-medium enterprises looking for an effective all-in-one CRM.

The star of ActiveCampaign's show is the automation technology that powers its features, and this is where the platform truly outperforms its pricing. The drag-and-drop automation builder puts your whole marketing plan at your fingertips, allowing you to trigger actions and messages at any stage of the customer journey, both before and after they purchase.

How user-friendly is ActiveCampaign?

ActiveCampaign has done an excellent job of integrating this many functions into an easy-to-use user interface.

There is a learning curve, but this cheap CRM for small business provides plenty of online material, support, and one-to-one training to get you started as quickly as possible.

Drag-and-drop interfaces are available across the platform's CRM and interactive features, including the email builder, landing page builder, and automation builder.

What are the features included in ActiveCampaign?

  • CRM
  • Email marketing
  • Unlimited emails
  • Email builder
  • Email templates
  • Autoresponders
  • Sales automation
  • Contact & lead scoring
  • Marketing automation
  • Automation builder
  • Site & event tracking
  • Customer support
  • Customer retention


Sales - CRM & Sales Engagement:

  • Plus: $19 per month, billed annually.
  • Professional: $49 per month, billed annually.
  • Enterprise: contact the sales team.


  • Comprehensive all-in-one solution
  • Robust automation capabilities
  • Advanced personalization options
  • User-friendly interface and accessibility


When you consider how cheap ActiveCampaign is, it's impossible to be too harsh. Yes, some of the tools, such as the email builder, aren't quite on the same level as industry leaders, but the email and marketing technology on offer is on par with the best.

What is lacking is a specific transactional email system for managing email payments, accounts, and transactional data.

3. OnePageCRM 


OnePageCRM does not provide a free plan, however, it is one of the most affordable long-term solutions accessible. In fact, it tops our list since it provides strong features and allows you to save data for an unlimited amount of contacts on all plans, with costs starting at €8.95/month.

OnePageCRM adds some unique capabilities to the mix, most notably productivity and collaboration tools, which are available on all plans.

How user-friendly is OnePageCRM?

One typical issue with all-in-one CRMs is that they can be complex systems that require time to learn, especially the more feature-rich options.

OnePageCRM does not have this issue, and you will quickly become accustomed to using it. In fact, if you have more sophisticated demands, you're more likely to argue that OnePageCRM is too basic, but it's tough to picture anyone complaining that it's difficult to use.

This cheap CRM software for small business makes it simple to navigate contacts, activities, and deals across your whole pipeline as a system for storing and managing client data. From anywhere on the platform, you can access most pages with a single click and individual profiles with a few.

What are the features included in OnePageCRM?

  • CRM
  • Email marketing
  • Bulk emails
  • Sales automation
  • Pipeline management
  • Productivity
  • Native iOS & Android apps


  • PROFESSIONAL: €8.95 per user per month, billed annually
  • BUSINESS: €17.95 per user per month, billed annually


  • Streamlined and intuitive design
  • Focused on actionable next steps
  • Efficient contact and deal management
  • Sales collaboration and team transparency
  • Integration capabilities and accessibility


There are some drawbacks to OnePageCRM's low cost. There is, for example, no drag-and-drop email builder to create visual templates, which is critical for modern email marketing. Similarly, you cannot establish automatic drip campaigns, measure on-site behavior, or respond to user actions automatically. So you can consider more CRM for small business to make the ideal choice. 

3 Best cheap CRM for real estate

1. NetHunt CRM


NetHunt CRM is a top-notch, cloud-based CRM solution created for businesses that use Gmail as their main communication channel. Since its inception in 2015, NetHunt CRM has continuously evolved and reached a point where it can cater to the distinctive requirements of real estate professionals—be they agents, brokers, investors, realtors, or small to medium-sized agencies in the real estate sector.

What sets NetHunt CRM apart is its seamless integration with Gmail, a game-changer for businesses in real estate. It establishes a centralized hub, capturing and organizing lead data, complete with a comprehensive communication history for each client or lead. This leads to a swift response time and personalized interactions, empowering real estate professionals with the agility and precision they need.

How user-friendly is NetHunt CRM?

NetHunt CRM stands out as user-friendly and cheap all-in-one CRM for real estate, designed with simplicity and efficiency in mind. Its intuitive interface and seamless integration with Gmail make it particularly accessible for users, especially those familiar with the Gmail environment.

The platform promotes collaboration through key features such as @mentions, comments, and shared databases. This collaborative functionality enhances team communication and ensures that everyone involved has access to relevant information.

What are the features included in NetHunt CRM?

  • Contact management
  • Sales automation 
  • Email marketing 
  • Integration with VoIP telephony services
  • Integration with LinkedIn, Instagram, and messenger apps 
  • Integration with Zapier
  • Integration with Gmail and Google Workspace apps
  • Pipeline management
  • Reporting 
  • Mobile app 


  • Basic: $24 per user per month, billed annually
  • Basic Plus: $34 per user per month, billed annually
  • Business: $48 per user per month, billed annually
  • Business Plus: $68 per user per month, billed annually
  • Advanced: $96 per user per month, billed annually


  • Advanced sales automation tailored for efficient real estate lead management.
  • Comprehensive email marketing tools ideal for real estate campaigns, from bulk emails to tracking and drip campaigns.
  • Advanced contact management preventing duplicates and ensuring a well-organized real estate client database.
  • Creation and management of multiple visualized sales pipelines directly within Gmail.
  • Integrations with Google Workspace, LinkedIn, Google Contacts, Data Studio, Intercom, and Facebook Messenger, enhancing overall real estate operations.
  • A highly responsive customer success team, committed to optimizing system performance for the real estate industry.


  • Certain advanced features are exclusive to Business and Advanced subscription tiers.
  • Basic reporting functionality could be enhanced for a more comprehensive user experience.

2. LionDesk CRM


LionDesk CRM is a robust sales and marketing platform meticulously designed for real estate professionals, offering a wealth of features to elevate the efficiency of managing real estate businesses.

How user-friendly is LionDesk CRM?

LionDesk CRM stands out as an exceptionally user-friendly platform tailored to meet the diverse needs of real estate professionals. With a focus on simplicity and efficiency, this cheap CRM for real estate agents ensures that navigating its features is an intuitive experience for users.

LionDesk CRM simplifies task management with intuitive reminders. Real estate agents can stay on top of their tasks effortlessly, improving overall business organization and productivity. Real estate professionals benefit from a user-friendly email marketing functionality that includes bulk emailing and email tracking. This ensures effective communication with clients and leads.

What are the features included in LionDesk CRM?

  • Contact management 
  • Task management and reminders
  • Email marketing 
  • Integration with third-party apps 
  • Mobile app
  • Transaction management 
  • Instant generation of property landing pages
  • Power dialer
  • Performance reporting


  • CRM: $25 per month
  • CRM PREMIER: $83 per month


  • A user-friendly interface ensures ease of use for real estate professionals.
  • Comprehensive contact management functionality for organized and streamlined data.
  • Robust email marketing features for effective communication.
  • Seamless integration with third-party apps and platforms, enhancing versatility.
  • Mobile app for convenient on-the-go access to essential tasks.
  • Instant generation of landing pages for efficient property showcasing.


  • Limited automation capabilities for those seeking advanced automation features.
  • Basic reporting functionality, which may be improved for a more comprehensive user experience.
  • Some users report challenges with customer support, highlighting potential areas for enhancement in this aspect so you can consider more CRM for real estate with better customer service.

3. Wise Agent CRM


Wise Agent CRM was created to be the ultimate system empowering real estate professionals in growing their businesses. 

At its core, this best cheap CRM for real estate excels in lead management automation and transaction organization. Notably, it features a Wise Agent AI bot, a unique inclusion automating lead qualification and nurturing through industry-proven scripts, engaging potential clients seamlessly. The integration with DocuSign streamlines the process of saving signed real estate forms.

How user-friendly is Wise Agent CRM?

Wise Agent CRM prides itself on being a user-friendly and all-in-one platform designed with the specific needs of real estate agents in mind. Crafted in 2002 by a real estate professional, the system has been honed to be intuitive and effective for individuals looking to grow their real estate businesses.

This cheap CRM for real estate simplifies lead management through automation, allowing real estate agents to efficiently organize and track leads as they progress through the sales funnel.

What are the features included in Wise Agent CRM?

  • Drip campaigns
  • Real estate flyers
  • Email automation
  • Email Signature
  • Referral management software
  • Transaction management
  • AI writing assistant
  • Newsletter creation assistant
  • Content library for properties


  • MONTHLY: $32 per month
  • ANNUAL: $326 per year
  • ENTERPRISE: custom pricing


  • A built-in referral tracking tool creating intricate referral trees.
  • Email marketing functionality for effective communication with real estate leads and clients via email.
  • Document storage ensures meticulous tracking of property documents.
  • Third-party integrations expanding the toolset available within this real estate CRM.
  • Team permissions and notifications fostering collaboration on real estate deals.
  • Automated newsletter creation for efficient communication.


  • The pricing is relatively higher compared to other options in the market.
  • Some users express challenges, finding Wise Agent CRM a bit difficult to navigate.
  • Contact info doesn't save automatically, necessitating a manual "save," which can lead to the loss of entered information if overlooked.

What companies need a Cheap CRM system

Do you really want to get an affordable CRM? The main reason why businesses are not in a hurry to implement CRM is the lack of time and resources to properly plan the strategy and ensure a smooth transition to the new software. The fear of additional costs after installing CRM is also affected. The CRM system should be chosen, first of all, based on the needs of the company. And secondly, consider the question of how much CRM and its implementation costs.

When choosing a CRM system, entrepreneurs often make the mistaken conclusion that a high CRM price guarantees a quality program and that inexpensive CRM systems will be worse.

The price of cheap CRM depends on many factors: the functionality, the popularity of the program, and even the country in which the development company is located.

Having purchased a CRM at a high cost, you can not only overpay for excess functionality but also complicate the company's life by having to understand complex and unnecessary system settings. A free or inexpensive CRM system is not necessarily bad.

Some low-cost college CRM software options include Salesforce Essentials, HubSpot CRM, Zoho CRM, and Freshsales, which offer a range of features and pricing plans to fit the needs and budgets of smaller educational institutions.

[Related Article: Benefits of a CRM System]

Limitations of a low-cost CRM

Although a less expensive CRM can provide many of the features and benefits required by a small firm, it does have some limits. Examples of frequent restrictions in free or cheap customer relationship management systems include:

  • Limitation of users: Most low-cost CRMs have a hard limit on how many users may be added to the platform. The number of user accounts is typically between two and five.
  • May not be suitable for your industry: Certain businesses necessitate specific capabilities to address specific difficulties, which cheaper CRMs are unlikely to provide. Publishing and construction are two businesses that require unique features.
  • Poor or nonexistent customer service: In some circumstances, cheaper CRM providers' customer service may be lacking or nonexistent.
  • Not scalable: Because less expensive CRMs are typically not scalable, you'll need to upgrade to a more comprehensive solution once your firm has grown sufficiently.

How do we analyze and rate CRM software providers

Systems differ among themselves, not only in price and the set of functions performed. Each of the systems started from different premises, and the development and emphasis have shaped their individual purpose and perception for the user. Therefore, the listed CRMs are suitable for different categories of clients with a certain range of tasks. Understanding the main specifics of each of them, you can choose the option that suits you. 

[Related Article: 7 Best Apps for Small Business Accounting 2023]

To summarize the above: each system is suited to specific business requirements. Therefore, when choosing a system, first of all, you need to analyze the needs of the customer, and, based on this, recommend a solution.

Our managers will help to choose the cheapest CRM  and the best option for each client. They study the specifics of the business and individual processes and only after that offer the necessary solutions to achieve the set goals. To choose the most optimal option for you, use our selection tool.

In conclusion: Which cheap (affordable) CRM would be the most suitable for you?

All of the systems discussed in the article take a unique approach to providing a free (or low-cost) marketing and sales CRM. Finally, it comes down to which of these approaches corresponds with your business ambitions, and the key is to think forward and be honest about your growth goals.

 It is essential to carefully evaluate the powerful features, scalability, and user-friendliness of each CRM to make an informed decision that aligns with your business requirements. Ultimately, finding the right affordable CRM solution can significantly contribute to optimizing your customer relationships and boosting overall business success.

Find the best inexpensive CRM!

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Ivan Karp

Managing Director at SyncMatters, Europe

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