Is ActiveCampaign a CRM?
ActiveCampaign is an email marketing tool first, and a CRM second.
Is ActiveCampaign better than Mailchimp?
While Mailchimp is unquestionably the more popular of the two, ActiveCampaign provides superior marketing automation, list management, and deliverability. Mailchimp, on the other hand, puts a larger emphasis on email design and is more affordable for smaller lists.
What can ActiveCampaign do?
ActiveCampaign is a market-leading Customer Experience Automation Platform that enables over 150,000 businesses in 170+ countries to interact and engage with their consumers in meaningful ways. It improves customer experiences by automating numerous back-office marketing, sales, and support activities.
Is ActiveCampaign secure?
Data access is protected by multi-factor authentication, password control, keys, and other best practices in accordance with National Institute of Standards and Technology (NIST) standards.