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10 Salesforce Stats You Should Keep an Eye On

Take into consideration these Salesforce stats as other research points, and take your company to the next level.

Noah Jay Hendricks
Written by
Noah Jay Hendricks
Noah Jay Hendricks
Noah Jay Hendricks

When not knee-deep in his vegetable garden, wrestling with weeds, Noah can be found daydreaming about engaged and happy customers who never have to worry about their CRM because it’s working for them, not against them.

More from Noah Jay Hendricks

Published: Apr 05, 2024

| 11 mins read

The CRM world continues to evolve at a staggering rate. 91% of the organizations with more than 11 employees now use CRM systems. Capterra indicates that among the variety of platforms Salesforce captures one-third of all CRM users:

salesforce stats

As you can see, Salesforce is the leading CRM software nowadays. The platform stands out for its flexibility, as well as the endless possibilities starting from integration or customization options to the efficient training. These characteristics are the main reasons for Salesforce’s dominance in the CRM market. The following infographic by Ceterna features a well-balanced list of the vital Salesforce stats that help you learn the benefits you might not have noticed before.

[Related Article: The Best Marketing Automation Software & Platform]

Salesforce Stats 

Over 150,000 companies worldwide utilize Salesforce tools across various departments and business sectors.

As the premier provider of customer relationship management (CRM) software globally, Salesforce boasts a customer base exceeding 150,000 spanning diverse industries. Its tools find application across pivotal business realms, including sales, marketing, customer service, and support. Furthermore, Salesforce backs its industry dominance with compelling data. Gartner affirms Salesforce's supremacy across all major CRM categories: cloud-based solutions, mobile CRM, social CRM, analytics, and engagement. With a vast clientele and robust endorsements from independent research, it's evident why Salesforce stands out as the leader in the CRM market.

52% of companies saw an increase in lead volume when they started using Salesforce.

Official statistics from Salesforce reveal that 52% of companies experienced a notable increase in lead volume upon implementing Salesforce, accompanied by a 27% improvement in win rates and a 34% surge in sales revenue.

While these figures are impressive, the true potency of Salesforce lies in its capacity to empower customers to close more deals and boost revenue. Salesforce offers invaluable insights for pinpointing optimal leads, tracking customer progress, and sealing more deals through its CRM tools. Additionally, Salesforce delivers a comprehensive suite of marketing and sales automation features that simplify sales pipeline management and goal tracking. Consequently, it's no surprise that countless companies witness a substantial uptick in sales upon embracing Salesforce.

74% of sales professionals and 54% of marketers use Salesforce analytics cloud.

In the latest findings from Salesforce, a whopping 74% of sales professionals and 54% of marketers are harnessing the capabilities of Salesforce Analytics Cloud. Over the past year, the adoption of Salesforce Analytics Cloud has risen, with more than half of respondents expressing daily usage. What's even more impressive is the satisfaction among users, with nearly 80% rating the product as either "excellent" or "good." Salesforce Analytics Cloud emerges as a powerful solution, providing real-time insights into sales pipelines, customer data, and marketing performance.

Salesforce AppExchange is the world’s largest business app marketplace.

At the forefront of business applications, Salesforce AppExchange stands tall as the world's largest marketplace, boasting a rich inventory of 4,600 apps. Functioning as a cloud-based marketplace, Salesforce AppExchange empowers enterprises to discover, experiment with, purchase, and deploy cutting-edge, pre-integrated solutions that expand Salesforce's capabilities.

Customers gain access to a growing ecosystem, offering a variety of ready-to-install applications, components, and services. With over 4 million subscribers and ongoing investments in its ecosystem, Salesforce is poised for continued growth. This expansion promises more enterprise applications on the AppExchange platform, providing businesses with greater opportunities to tap into the power of the Salesforce app ecosystem.

39% of Salesforce customers believe data cleansing is an important app in the AppExchange.

Data cleansing, the essential process of identifying and correcting data inaccuracies and inconsistencies, plays a pivotal role in maintaining data quality. It ensures that decision-makers have reliable and accurate information at their fingertips.

On the AppExchange, Salesforce customers have voted data cleansing as the top app, with 39% of respondents deeming it indispensable. This preference likely stems from the critical role Salesforce data plays in decision-making. Inaccuracies can lead to poor choices, impacting business operations. Data cleansing stands as a crucial tool, guaranteeing that information is both accurate and dependable, making it invaluable for any organization leveraging Salesforce.

Salesforce has spent $22 million to ensure equal pay for equal work among its global workforce.

Salesforce is a leader in championing equal pay for equal work. In 2015, the company committed to investigating and rectifying gender pay gaps within its global workforce. Since then, Salesforce has continually refined its processes, expanding the assessment scope to include bonuses, promotions, stock, race, and ethnicity in the United States, and globally for gender.

To date, Salesforce has invested a substantial $22 million to rectify salary disparities among its employees. Yet, the commitment doesn't end there; the company actively works to eliminate discrepancies in bonuses and promotions. Salesforce's bold actions set a compelling example for other companies, urging them to prioritize fairness and equality in the workplace.

Salesforce has acquired 70 companies to date.

Salesforce's ascendancy in the enterprise software market is not just a stroke of luck; it's a result of a deliberate and aggressive acquisition strategy. To date, Salesforce has successfully integrated 70 companies into its portfolio, with a noteworthy seven additions in 2020. The cornerstone of Salesforce's exponential growth lies in the acquisition of prominent companies like Tableau, MuleSoft, Demandware, ExactTarget, and Vlocity. In 2020, the company invested a substantial $29.1 billion in acquisitions, underscoring its commitment to strategic expansion.

Fast forward to 2021, Salesforce closed the deal on Slack, a premier messaging platform, for a whopping $27.7 billion. This strategic move positions Slack at the heart of Salesforce's Customer 360 platform. Through these calculated acquisitions, Salesforce not only solidifies its status as a leading enterprise software provider but also nurtures a robust ecosystem of diverse products and services.

salesforce stats

By and large, the companies that embraced Salesforce or any other platforms have seen the improvement in meeting the sales quotas, enhancement of business processes and team performance. According to a study, CRM generates $8.71 in revenue for every dollar spent. Besides, you can consider 3 other stats that can shed some light on the CRM significance:

  1. The research determines that CRM can boost the business revenue by 41% per sales rep, drive the lead conversion rates to improve over 300%, as well as decrease the sales and marketing spendings by 23%.
  2. CRM platform can improve client relationships and retention by 27%. The report shows a 66% increase in customer satisfaction related to the use of the solution within the sales team.
  3. A Nucleus Research Study states that the companies get the productivity gain of 14.6% from mobile capabilities and 11.8% from social.

Bottom Line

Every year, the CRM industry provides us with new statistics and trends that can greatly impact the success of businesses. It is crucial for companies to stay up-to-date with these statistics and leverage the information to improve their operations. For instance, in 2024, the most popular CRM platforms are projected to be Salesforce,, Pipedrive, and Zoho. These platforms offer a wide range of features and functionalities that can transform the way businesses manage their customer relationships.

Overall, the CRM industry is constantly evolving, and staying informed about the latest statistics and trends is essential for business success. By leveraging the power of platforms like Salesforce and taking advantage of the insights provided by CRM solutions, companies can boost their sales revenue, improve lead conversion rates, enhance customer relationships, and increase productivity. Embracing these advancements will undoubtedly take your company to the next level and give you a competitive edge in today's fast-paced business landscape.

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Noah Jay Hendricks

When not knee-deep in his vegetable garden, wrestling with weeds, Noah can be found daydreaming about engaged and happy customers who never have to worry about their CRM because it’s working for them, not against them.

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