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Top Free CRMs For Small Business

A free CRM for small businesses is a transparent way to start prospecting, while quickly integrating it as a growing part of your company.

Noah Jay Hendricks
Written by
Noah Jay Hendricks
Noah Jay Hendricks
Noah Jay Hendricks

When not knee-deep in his vegetable garden, wrestling with weeds, Noah can be found daydreaming about engaged and happy customers who never have to worry about their CRM because it’s working for them, not against them.

More from Noah Jay Hendricks

Published: Apr 05, 2024

| 16 mins read

Finding the perfect CRM for every business size can be a bit of a puzzle, especially with so many fantastic options out there tailored just for small businesses.

But which one strikes the right balance between must-have features and affordability? Let's dive in and find out! 😊

Top Free CRMs for Small Businesses. One of the most centrally important things you need to be aware of in any business is how to keep the customer as happy as possible. As long as your customer is happy, you can be sure that you are going to have a strong business with a bright future. A major way in which small businesses ensure that they are taking care of their customers these days is through the use of CRM – or customer relationship management software. But what is this, and how can you ensure that you are using it as well as possible?

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A CRM you'd actually want to use Automate repetitive work so you can spend more time on sales. Select what you want to manage.


A CRM is essentially a piece of software, or a suite of technological improvements, that allow you to manage all of your company’s relationships with customers and also with potential customers. By using a good CRM, you can effectively ensure that your business has the best possible relationship with its customers at every step of the way.

BTW to streamline patient management and improve communication with clients, healthcare providers need to find a reliable CRM for healthcare that can efficiently manage their patient data and interactions.

Despite being such a hugely useful thing, the good news is that it is actually possible to make use of this kind of technology without paying a penny. Here are some of the top free CRM software suites for small businesses that you should consider.

By the way, if you're a small business owner, please note that CRM for eCommerce is a software solution that helps businesses manage customer interactions, track sales data, and improve customer retention by providing them with a personalized shopping experience.

You've arrived at the perfect destination to discover the top CRM software solutions for small businesses and startups.

What is the importance of customer relationship management for small businesses?

The importance of customer relationship management (CRM) for small businesses cannot be overstated. While there are many reasons to start using CRM, one of the most significant is that no small business aims to remain small forever. The ultimate goal of any business is to grow and expand.

CRM systems play a crucial role in helping small businesses achieve this growth. By focusing on customer relationships, CRM software enables businesses to make more contacts, convert leads into customers or clients, and develop long-lasting and loyal relationships. With a well-implemented CRM strategy, small businesses can effectively expand their network and customer base.

CRM helps businesses streamline their sales and marketing efforts, improve customer satisfaction, and enhance overall customer experience. By effectively managing customer interactions and data, businesses can provide personalized and targeted communications, leading to increased customer loyalty and retention.

As a small business grows its customer base and network, it can scale its operations and expand into new markets. CRM systems provide valuable insights and analytics that help businesses identify trends, preferences, and opportunities, enabling them to make informed decisions and drive growth.

Ultimately, the use of CRM allows small businesses to thrive and evolve, transforming from small and medium-sized enterprises (SMEs) into large corporations and global leaders in their respective industries. By leveraging CRM technology, small businesses can nurture customer relationships, maximize sales opportunities, and achieve sustainable growth.

What are the benefits of CRM for small business owners?

  • Organize your contacts

Contact management is a game-changer when it comes to centralizing information on customers, suppliers, and everyone else. CRMs allow you to effortlessly gather contact information from various channels, such as social media, emails, LinkedIn, business cards, and more.

  • Discover your customers

Leverage customer data to segment your audience, identify customer profiles, determine their location, and uncover the demographics that present the greatest opportunities. Plus, personalize your customer experience to make it truly special.

  • Generate insightful reports

With comprehensive reports on marketing, campaigns, sales, and customer data, you gain valuable insights to monitor information, identify issues, analyze behavioral patterns, and assess your overall return on investment. A sales CRM can create reports on sales activity and trends, empowering you to effectively monitor information, identify problems, and optimize your sales processes.

  • Save precious time

CRM eliminates the hassle of time-consuming administrative tasks like manual data entry, allowing you to focus on building relationships and fine-tuning your operations.

  • Boost your profitability

By closely tracking sales activities, managing sales teams efficiently, and enhancing customer support to reduce churn, you can supercharge your sales and increase your bottom line. It's a proven fact.

Top 10 Small Business CRM Systems: A Comprehensive Comparison Chart


freshworks crm

It’s incredibly likely that you have heard of Freshsales, as it is quite simply one of the most useful and all-around powerful CRM tools out there. In fact, it is more of a fully-fledged full sales and marketing software, and one of the many arms that it has is its CRM capabilities. With Freshsales, you can engage in contextual conversations with customers, while using AI-powered insight to drive deals and more. You can also nurture your customer relationships surprisingly effectively.

It has a built-in email, chat, and telephone feature too, so you can be sure that you are staying in touch with your customers, and allowing them to do the same, as much as possible. You can start using Freshsales with their Free Forever Startup Plan, free for small businesses such as your own. There are other paid options, later on, should your business grow to the point where this becomes necessary.


bitrix24 crm

With Bitrix24, you can easily engage with customers and ensure that your relations with them are as strong as possible, and with one of the fullest and most feature-heavy forms of CRM that are out there. Bitrix24 also comes with great project management help, so you can arrange your marketing in such a way that you are able to treat customer service as a project, and achieve more this way. It also has integrated email marketing, telephony functions such as call recording and outgoing calls, and sales automation to help boost your business significantly.

With a completely free account, you have access to around 5GB of storage, but if you decide you want the CRM on your local storage, you can pay a little extra fee for installation. All in all, this is easily a fantastic all-rounder-free CRM software for your small business, and you should definitely consider it.


insightly crm

Insightly is designed to handle a lot of data and make it as user-friendly as possible. Ideally suited to small, medium, and large companies, it’s aesthetically appealing, easy to use, and manages the entire customer journey. Multiple CRMs stop the sales cycle after the deal closes. Still, Insightly’s project management feature ensures you can follow the whole life-cycle of the customer up to the delivery of the product or service. 

Contact management, pipeline management, and task management to help you get clear visibility of sales, company overview, monitor your deliverables to clients, enhance customer communication, organizational coordination, and increase productivity and performance. Moreover, you can create multi-step business processes with Insightly workflow automation.

Offering a mobile platform for on-location flexibility for iOS, Kindle, and Android, Insightly integrates well with preferred apps, such as Google, Gmail, Evernotes, MailChimp, Office, and Outlook.

HubSpot CRM

hubspot crm

With a relationship focus, HubSpot CRM provides users with an inbound marketing methodology. The tool offers a robust approach to monitoring and engaging customers and prospects at every buyer journey stage. 

HubSpot CRM incorporates the central “hubs” of your company: marketing, sales, service, and operations. HubSpot syncs the working process of your entire team using the inbound approach through three phases of your flywheel: attract, engage, and delight. 

Another great benefit of HubSpot is the free edition. If you want to invest in more advanced features, you can select among different plans for Marketing Hub, Sales Hub, Service Hub, Operations Hub, or CMS. HubSpot CRM has an intuitive interface and is perfect for varying sizes of business. HubSpot is created for companies to quickly scale their rivals by automating data integration from startup to established.


zoho crm

Every business owner knows that social media is a big part of customer relations these days. After all, this is where the people actually are, and the more that you can engage in it, the better that is going to be for your customer relations in general. For that reason, it’s great to be able to have the choice of a free CRM that focuses strongly on social media, and if that is what you’re looking for then Zoho is definitely the one to look out for above all the rest.

With Zoho, you have a small business-friendly platform that has a very simple user interface along with many customizable modules, and a lot of pragmatic automation tools. You also have that social media side to things, which can be very helpful indeed for all of your marketing needs. With Zoho, you get an incredible amount for no money at all, so it just makes good business sense to use a CRM like this. You will find that having Zoho on your side can make your business’ customer relations so much stronger altogether, so this is really something that you are going to want to bear in mind.

[Related Article: The Best Marketing Automation Software & Platform]

Really Simple Systems

A lot of people get confused when they first use a CRM, so for those people, it is good to know that there are simple options out there that have a very straightforward easy-to-use suite. With Really Simple Systems, this is exactly what you are going to get, and as such, it is hardly surprising that this is such a popular option for those who are just starting out in business.

The really good news is that, just because it is simple, doesn’t mean that it is unsophisticated. In fact, it is a very full-on and feature-heavy CRM, and it is commonly used by businesses that have a lot of remote teams – which is many businesses indeed these days, of course. If you use Really SImple Systems, you are going to find that the 100MB of document storage is a nice bonus and one that you don’t get with all that many CRMs, especially if you are only looking at other free ones.

Really Simple Systems is a fantastic all-rounder, and it’s something that you are going to want to look out for when you are trying to choose a free CRM for your small business right now.

As you can see, there are a few options that you can consider, and many have not been listed here either. Whichever you go for, just make sure that you are doing all you can to keep your customers as happy as possible. As long as you have done that, you will find that you are much more likely to gain more customers in the future and to build your business up as best as you can. This is going to make a huge difference to how you approach business on the whole, so it’s something to think about.

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Noah Jay Hendricks

When not knee-deep in his vegetable garden, wrestling with weeds, Noah can be found daydreaming about engaged and happy customers who never have to worry about their CRM because it’s working for them, not against them.

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