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Close vs Zoho: Comprehensive Comparison of CRM Solutions

Enhance your sales strategies and streamline operations by choosing between Close vs Zoho CRM. Delve into this comprehensive article that offers a detailed comparison of the functionalities, features, and benefits of these two leading CRM platforms.

Ivan Karp
Written by
Ivan Karp
Ivan Karp
Ivan Karp

Managing Director at SyncMatters, Europe

More from Ivan Karp

Published: Apr 05, 2024

| 23 mins read

Potential of Close CRM


Say goodbye to expensive and complicated enterprise software. Close offers an affordable and flexible CRM solution tailored for small and medium-sized businesses (SMBs). This user-friendly platform empowers your team to personalize dashboards and fields, creating a customized sales tool that fits their unique needs. Packed with productivity-enhancing features like a power dialer, email automation, and integrated communication for phone and SMS, Close CRM is designed to supercharge your sales efforts.

Close strikes the perfect balance between simplicity and functionality. Most users can easily grasp the system within a day. The only minor hurdle is adapting to Close CRM's specific terminology. For instance, your inbox contains tasks rather than emails. However, everything else in the system is intuitively organized. Our icons are visually descriptive, leaving no room for confusion. For example, a simple plus sign allows you to effortlessly add a record or field.

With Close CRM, you're the master of your data. There's no limit to the number of Smart Views you can create, enabling you to capture and share precise information with your colleagues. And when it comes to reporting, Close CRM simplifies the process. Intuitive dashboards and reporting features eliminate the complexity commonly associated with CRM systems.

Key Features of Close CRM

Here are some key features of Close CRM that set it apart:

Contact Management

Close CRM provides a centralized database for storing and organizing customer contact information, including names, emails, phone numbers, and additional details. It allows users to effortlessly track interactions, activities, and the historical background associated with each contact.

Email Automation

Close CRM offers advanced email automation capabilities, empowering users to create personalized email templates, schedule and send bulk emails, track open rates and click-through rates, and automate follow-up sequences. This feature streamlines communication efforts and aids in nurturing leads more effectively.

Close Screen


Opportunity Management

With Close CRM, users can seamlessly track and manage sales opportunities throughout the entire sales pipeline. The platform provides a visual interface where users can monitor the progress of deals, set reminders for follow-ups, and assign tasks to team members. This ensures that sales efforts are prioritized and deals are closed faster.

Task and Activity Management

Close CRM simplifies task and activity management by allowing users to create tasks, set reminders, and assign activities to team members. This ensures that important sales activities, such as follow-ups and meetings, are well-organized and effectively executed.

Sales Reporting and Analytics

Close CRM offers robust reporting and analytics features that provide valuable insights into sales performance. Users can generate customizable reports to track key metrics, such as conversion rates, deal sizes, and sales velocity. This data-driven approach helps identify trends, analyze performance, and make informed decisions.

Call and SMS Integration

Close CRM seamlessly integrates with telephony services, enabling users to make and receive calls directly within the CRM platform. Additionally, users can log call activities, record conversations, and send SMS messages to prospects and customers. This integration simplifies communication and ensures that all interactions are captured in one convenient location.

Workflow Automation

Close CRM streamlines sales processes by automating repetitive tasks. Users can create workflow automations that trigger actions based on specific events or conditions. For instance, tasks can be automatically assigned when a deal reaches a certain stage or follow-up emails can be sent after a call. This feature saves time and enhances efficiency.

Screenshot close


Team Collaboration

Close CRM fosters collaboration among sales teams by offering dedicated features for sharing contacts, deals, and notes. Users can also collaborate on tasks and communicate seamlessly within the platform. This promotes effective teamwork, information sharing, and alignment across the sales team.

Mobile App

Close CRM provides a user-friendly mobile app, enabling users to access and manage CRM data on the go. Whether it's viewing and updating contacts, deals, tasks, or activities, the mobile app ensures that users can stay connected and productive even when away from their desks.


Close CRM seamlessly integrates with a wide range of third-party tools and services, enhancing its functionality. It offers integrations with popular applications such as email providers, calendar systems, lead generation tools, and marketing automation platforms. This flexibility allows users to leverage existing tools and create a cohesive sales ecosystem.

Potential of Zoho CRM


Zoho CRM has become a trusted choice for countless businesses worldwide, and it's easy to see why. The ability to customize Zoho CRM is a standout feature that sets it apart. Regardless of your business's size or industry, you can tailor Zoho CRM to streamline your operations and cultivate stronger customer relationships. The platform's capability to assign tasks and alerts to your sales representatives as they progress through different stages ensures that your sales processes remain streamlined, leaving no step overlooked.



Customization is a key strength of Zoho CRM, allowing users to set up and modify the dashboard according to their preferences. From charts and widgets to pivot tables and other components, you have the flexibility to tailor the dashboard to your specific needs. These components can be seamlessly embedded across various online platforms and accessed by different team members. Additionally, you have full control over access rights and the ability to restrict dashboard visibility when required.

The platform also streamlines the process of entering contact information, saving you valuable time and effort. You can effortlessly import data from spreadsheets, and Zoho CRM goes a step further by automatically creating contact records from your emails, online form submissions, and customer support tickets. For clients who represent large companies, you can create an account for each client and assign multiple contacts within that account. This feature ensures organized and efficient management of client information.

Key Features of Zoho CRM

Let's explore some key features of Zoho CRM:

Sales Force Automation

Zoho CRM provides advanced sales force automation capabilities, helping businesses automate repetitive sales tasks such as lead assignment, follow-ups, and task management. By automating these processes, sales teams can focus more on building relationships and closing deals.

Contact Management

With Zoho CRM, businesses can efficiently manage their contacts. The platform offers a centralized database to store and organize customer information, including communication history, ensuring easy access to personalized and targeted sales interactions.

Zoho lead generation


Workflow Automation

Zoho CRM allows businesses to automate their sales processes through customizable workflows. By defining rules and triggers, businesses can automate actions and notifications based on specific events or conditions. This feature helps streamline operations, improve efficiency, and reduce manual errors.

Deal Management

Zoho CRM offers effective tools for managing sales opportunities. Businesses can create visual representations of their sales pipeline, track deal progress, assign tasks, and set reminders for follow-ups. This feature ensures that sales teams stay organized and focused on closing deals.

Marketing Automation

Zoho CRM integrates marketing automation capabilities to streamline marketing efforts. Businesses can automate email campaigns, segment contacts, and track campaign performance. This feature enables businesses to nurture leads, engage with prospects, and drive conversions.

Zia AI-Powered Sales Assistant

Zoho CRM incorporates Zia, an AI-powered sales assistant, which provides predictive insights, lead scoring, and data-driven recommendations. Zia assists sales teams in prioritizing efforts and making informed decisions, optimizing sales processes, and improving overall performance.

Analytics & Reports

Zoho CRM offers robust analytics and reporting features for gaining actionable insights into sales performance. Users can generate customizable reports, visualize data with charts and graphs, and track key metrics such as revenue, conversion rates, and sales forecasts.



This feature facilitates data-driven decision-making and identifies areas for improvement.

Zoho contact



Zoho CRM seamlessly integrates with various third-party applications and tools such as email marketing, customer support, and accounting software. This integration capability allows businesses to connect Zoho CRM with their existing systems, creating a unified and efficient workflow.

Mobile App

Zoho CRM provides a user-friendly mobile app, enabling users to access and manage CRM data on the go. Users can view and update customer information, track sales activities, and stay connected with their team. This feature enhances productivity and ensures seamless management of sales processes from anywhere.

Customer Support

Zoho CRM offers reliable customer support, ensuring users receive timely assistance with any queries or issues they may encounter. Support is available through various channels, including email, live chat, and phone, providing businesses with the help they need to maximize the benefits of Zoho CRM.

[Related Article: Act! vs Salesforce]

Close vs Zoho: a Comprehensive Table

Criteria Close Zoho CRM
Pricing Various pricing plans starting from $29 per user per month. Multiple pricing options with plans starting as low as $12 per user per month.
Features Email automation, lead management, call management, reporting, integrations. Email marketing, CRM, sales automation, social media management, analytics, and more.
User Interface User-friendly interface with clean design and intuitive navigation. User-friendly interface with customizable dashboards and easy-to-use features.
Integrations Integrates with popular tools like Zapier, Slack, Gmail, and more. Extensive integrations with third-party apps such as Google Apps, Microsoft Office, MailChimp, and more.
Email Automation Robust email automation features, personalized emails, sequences, email tracking. Powerful email automation capabilities, email templates, drip campaigns, and email analytics.
Lead Management Advanced lead management features, lead scoring, tracking, and assignment. Comprehensive lead management tools, lead capture, scoring, and nurturing.
Reporting and Analytics Detailed reporting and analytics, pipeline reports, activity tracking, conversions. Robust reporting and analytics capabilities, various reports, sales performance tracking, customer data analysis.
Mobile App Mobile app for iOS and Android devices, CRM access on the go. Mobile apps for iOS and Android devices, manage CRM activities from anywhere.
Customer Support Support via email, live chat, and phone. Support through email, phone, live chat, extensive knowledge base.
Scalability Suitable for small to medium-sized businesses, scalable for larger teams. Designed to scale, suitable for small businesses and enterprise-level organizations.
Customization Customizable CRM workflows, fields, and automation rules. Extensive customization options, tailor CRM to meet specific business requirements.
Security Data security features like two-factor authentication and encryption. Stringent security protocols, data encryption, role-based access control, regular backups.
User Reviews Generally positive reviews, praised for ease of use and customer support. Strong user base, positive feedback on features, scalability, and value for money.

Key Differences in CRM Functionality

Similarities close zoho

When comparing the CRM functionalities of Close and Zoho, there are several key differences to consider:

  • Email Automation: Both Close and Zoho offer email automation features. However, Close is known for its robust capabilities in this area. It provides advanced options such as personalized emails, email sequences, and detailed email tracking.
  • Sales Pipeline Management: Close places a strong emphasis on sales pipeline management. It offers visual pipeline views, deal tracking, and customizable sales stages. Zoho also provides pipeline management features but includes additional functionalities like forecasting and territory management.
  • Lead Management: Close stands out with its advanced lead management features, including lead scoring, tracking, and assignment. On the other hand, Zoho offers comprehensive lead management tools that encompass lead capture, scoring, and nurturing capabilities.
  • Reporting and Analytics: Both Close and Zoho offer reporting and analytics features. Close provides detailed reports on pipelines, activities, and conversions. Meanwhile, Zoho offers robust reporting and analytics capabilities, allowing users to generate various reports, track sales performance, and analyze customer data.
  • Social Media Management: Zoho CRM includes social media management features. This functionality enables users to monitor social media channels, engage with customers, and track social media interactions. Close, however, does not have built-in social media management capabilities.
  • Marketing Automation: Zoho CRM integrates with Zoho Campaigns, a marketing automation tool. This integration enables users to automate marketing campaigns, manage email marketing, and track campaign performance. Close, on the other hand, does not have built-in marketing automation features.
  • Third-Party Integrations: Close and Zoho both offer integrations with popular third-party tools. Close integrates with tools like Zapier, Slack, and Gmail. Zoho provides extensive integrations with Google Apps, Microsoft Office, MailChimp, and more.

It's important to note that specific features and functionalities may vary depending on the chosen plans and editions of Close and Zoho CRM. 

Reasons for migrating to Close and Zoho

Migration process between close and zoho

Reasons for  migration to Close Reasons for  migration to Zoho CRM
Enhanced Email Automation Extensive Functionality
Efficient Sales Pipeline Management Scalability
Advanced Lead Management Customization Capabilities
Comprehensive Reporting and Analytics Robust Integration Ecosystem
Seamless Integrations Competitive Pricing

Do it yourself, with help, or let Trujay take the lead. There are options fit for any business or  budget. Starting prices are estimated on total record count and requirements.

  • Technical Support
  • Data Security
  • Free Samples

Alternative CRM Solutions: Close and Zoho

Customer Service close zoho

Aside from popular CRM options like Close and Zoho, there are a few lesser-known alternatives that businesses can consider:


Pipedrive is a CRM platform designed specifically for sales teams. It focuses on visual pipeline management and provides features such as deal tracking, activity reminders, and goal setting. Pipedrive's user-friendly interface and simplicity make it an attractive choice for small and medium-sized businesses.


Formerly known as ProsperWorks, Copper is a CRM built for users of Google Workspace. It seamlessly integrates with Gmail and other Google apps, offering features like contact and lead management, pipeline tracking, and collaboration tools. Copper's strong integration with Google's productivity suite makes it convenient for businesses heavily reliant on Google Workspace.


Insightly is a CRM platform tailored for small and midsize businesses. It offers features for contact and lead management, project management, email marketing, and workflow automation. Insightly's focus on simplicity and ease of use makes it a viable alternative for businesses with straightforward CRM requirements.

Capsule CRM

Capsule is a lightweight CRM solution that prioritizes simplicity and ease of use. It provides features such as contact management, task tracking, opportunity management, and email integration. Capsule CRM's straightforward approach and affordable pricing make it suitable for small businesses and solo entrepreneurs.

It's important to note that while these alternatives offer unique features and benefits, they may have certain limitations compared to more established options like Close and Zoho. 

[Related Article: Capsule vs HubSpot]

Making the Right Choice: Between Close and Zoho

In conclusion, making the right choice between Close and Zoho CRM requires a thoughtful evaluation of multiple factors. Both platforms offer robust features, but their differences can significantly impact their suitability for different businesses.

Close excels in areas such as email automation, sales pipeline management, and advanced lead management. It is an ideal choice for businesses seeking to optimize their sales processes and prioritize effective communication.

On the other hand, Zoho provides a comprehensive suite of applications beyond CRM, offering scalability, extensive customization options, and a strong integration ecosystem. It is a valuable solution for businesses looking for a holistic platform that encompasses various aspects of their operations.

Ultimately, the decision should be based on the unique needs, priorities, and budget of the business. Conducting thorough research, exploring demos, trial versions, and customer reviews will help make an informed decision aligned with the business's specific objectives.

How to Choose a CRM System

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Ivan Karp

Managing Director at SyncMatters, Europe

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