Are you looking for a way to grow your brand by leveraging social media? Of course, you are – you’re a modern, small business that needs an edge in the ever-growing business world. And that’s where social CRM comes into play.
Why invest in social media software? Because you can’t keep an eye on every platform, like, comment, or algorithm on your own. Social CRM tools can have many different benefits for your brand, and you can use them to reliably scale your business into the digital age.
But before you commit to any social media software, you’re going to need to do your research. You need to know how a CRM system can integrate with the world of social media, and why that’s such good news for you.
The Importance of Social Media in the Digital World
Your company needs social media for a variety of reasons. However, the main reason is that social media allows you to reach your audience, and your potential customers, on their own level. After all, social media is a platform we all share, and never before has a business been able to connect with so many potential customers. In the digital world, all you need is a wifi signal and a social media account to reach a global audience.
Beyond brand awareness, you can use social media to build relationships with customers and partners. You can identify new trends and address complaints and compliments. You can find leads based on your customer personas. You can also allow users to shop right from your social media pages.
How Social Media and Social CRM Impacts Your Business
One of the best ways to integrate your business with social media is to use a social CRM system. Using a CRM system to track and control your social media presence can help you to provide a more complete customer service. Plus, you can collect customer data and immediately act on it.
You’ll have real insights on your side that you’ll be able to develop into your 5-year plan for the future; from improving customer service, to targeted marketing, to simply communicating with your customers on a personable, informal level. All of these CRM features help you build brand loyalty and strong client relationships.
The 7 Best Social CRM Systems for Brand Growth
Now that you know what social media software can do for you, how do you choose the best social CRM system for you? Brand growth takes both the right mindset and the right tool set in combination. To help you out, we’ve researched the top social CRMs to create a list of the 7 Best Social CRMs.
Salesforce Social Studio
A dedicated CRM platform for managing social media accounts, Salesforce Social Studio is great for simply building your brand presence across websites like Facebook, Twitter, and Instagram. You can track every mention of your brand name, with separate filters for types of conversations. The Social Studio allows for tagging on a mass scale, as well as automating customer interactions too.
Salesforce is also unique in allowing you to track the ‘sentiment’ of your brand. You can use a dedicated page to see how customer trends inform the way your brand is recognised, and what you can do to target negative sentiments.
Zoho is a great social CRM that focuses on customer experience. Zoho CRM allows you to streamline your customer service ability across a variety of websites, including social media platforms and blogs. It also has advanced marketing features. You can use Zoho for free if you’re a small company with only a handful of employees. This makes it incredibly accessible and allows for brand growth at a very early stage.
Using Zoho is also highly customizable and offers multiple pipelines, making it great for large businesses and startups alike.
A very popular CRM system, Hubspot has helped define the social media software landscape. A simple UI allows the user to simply get on with their tasks, and prevents them from being overwhelmed by the sheer amount of features. Great for lead building, contacts are easy to integrate, as are social media platforms that allow you access to your customer base at large.
Hubspot can also work well with other CRM systems on this list, allowing you to switch effectively when you need to. Hubspot also comes with a free basic version for unlimited users.
Sprout Social is easy and accessible, thanks to it being a cloud-based software, and also due to its ability to publish social media posts for you. You don’t need to be actively using it for it to get the job done, and you can receive regular reports about your social media activity.
Using Sprout Social is incredibly streamlined; any messages you receive via a social media platform turn into a ‘task’, which can then be assigned to you or a teammate. This level of automation is fantastic for small brands looking to build their strength across the online world, as it ensures your social media customer service is second to none.
GreenRope is a great social CRM tool for companies just starting out on their brand growth journey. Primarily a sales function platform, GreenRope also offers a gentle introduction to the world of social selling.
Overall, GreenRope is a great CRM system for funneling your sales pipeline. You’re able to integrate all of your marketing campaigns, whether you’re using email or digital, with your social media accounts in one easy place. Green|Rope can take time to get used to, but it comes with a lot of useful sales, social, and marketing features.
A more traditional marketing-based CRM, Nimble works well for brands looking to build engagement via lead generation and tracking. When working with Nimble, it’s easy to assign groups to different social media accounts and posts, meaning you can run multiple marketing campaigns from a single screen.
Nimble can also help you find ‘engagement opportunities’, as well as help you keep track of daily tasks on your various social media platforms. This makes it a great bit of social media software for small businesses; one of its best features is how it tracks every single mention of a company’s name across platforms. Plus, you can engage with customers in real-time from any social platform.
No matter how many social media profiles your brand has, eClincher can help you keep track of them all in one place. A cloud-based software, you’ll be able to access your account wherever you are, meaning it’s a great form of remote software as well. You can even access Google Analytics via the dashboard, tracking your campaign’s success in real-time.
This is a great, budget-friendly social CRM for small businesses and brands. You also have access to a 24/7 support team if you need help with setting up or changing over your accounts.
Why You Need Social CRM
Social media software can do a lot for your business and brand growth. Make sure you’re using social media software, or a CRM system, to help build engagement with your customers on their preferred channels. Being able to contact clients on their own level helps to build brand recognition and reduces friction for the customer. Simply put, with the right social media software, you (and your customers) can buy and sell more online. And the more you do on social media, the more space your brand can take up within your niche.
Hopefully, our list of the top social CRM systems has given you some direction. If you need more help finding a CRM, try our CRM wizard tool.