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12 Best Gym CRM Software in 2024 & Why You Need One

Discover the benefits of CRM software for gyms and fitness clubs. Learn about the best CRM systems for gyms in 2024 and why they are essential for streamlining operations, managing memberships, and improving customer satisfaction. Find the perfect CRM system for your gym today!

Ivan Karp
Written by
Ivan Karp
Ivan Karp
Ivan Karp

Managing Director at SyncMatters, Europe

More from Ivan Karp

Published: Apr 06, 2023

| Last updated on Apr 18, 2024

| 33 mins read

Why do gyms need CRM software?

Quality service and reliable relationships with clients - that's what any business strives for. Only through this approach is it possible to gather a base of regular customers and steadily attract new ones. This applies to all spheres but is especially important for highly competitive niches, such as fitness clubs and gyms.

Only a business that adapts to the economic realities of today survives, and special CRM systems will help optimize the work process.

We want to remind you of the best CRMs for small businesses this year:
To streamline patient management and improve communication with clients, healthcare providers need to find a reliable CRM for healthcare that can efficiently manage their patient data and interactions.

Several features distinguish fitness clubs from other types of businesses:

Contact with customers

Happens in three ways: through the club's official website, through telephone contact with managers, and through direct communication with administrators. It's a huge continuous flow of requests, which should be appropriately processed to retain each client.

The versatility of the services provided 

In small clubs and gyms, clients can come for personal training as well as group workouts. Larger facilities add complexity by adding massage rooms, pools, saunas, a sports nutrition sales store, and more - all of which need to be considered and optimized.

Membership

First, the very system of customer records: one-time classes, club cards, and various subscriptions for permanent or limited-time visits. Secondly, there are different levels of access to services: large chains issue club cards with several levels of privileges because some people can attend classes on certain days, and some want to go for a massage or sauna after training.

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Benefits of CRM systems for gyms

A CRM system may be required by gyms for the following reasons:

  • A CRM system aids in the management of client relationships and stores data about them, such as interaction history and preference lists. This makes it easier for the gym staff to get to know their patrons on a more personal level, which can boost patron happiness and loyalty.
  • Such software can assist a gym in managing sales, tracking sales, and analyzing data to identify the goods and services that are most valued by customers and create more successful marketing campaigns based on those findings.
  • The CRM system will oversee advertising efforts, monitor and evaluate results, and identify the most successful ones.
  • It will be simpler for gym managers to organize projects, remind staff members to take appropriate steps, such as calling clients, and keep track of job fulfillment.
  • A CRM system can assist a gym in analyzing sales, marketing, and customer service data to identify what is and is not working so that the firm can make the necessary improvements.

[Related article: Top 12 CRM Functionalities and Features List]

Best CRM systems for gyms and fitness clubs

This rating includes services that fully meet the needs of fitness clubs of all sizes. They are convenient for managers, administrators, trainers, and ordinary clients.

1. Gymdesk

gymdesk_fmc

Gymdesk is a comprehensive gym management software that has been designed to help gym owners streamline their operations and provide their members with a seamless experience. Gymdesk allows gym owners to easily manage their memberships, schedule classes, track attendance, and generate reports. This software is a one-stop solution for all gym-related tasks, making it an essential tool for gym owners who want to run their gyms efficiently.

One of the most significant advantages of Gymdesk is its ease of use. The software has a user-friendly interface that allows gym owners to navigate through the various features effortlessly. Gym owners can customize the software to suit their specific needs and preferences. The software is also compatible with different devices, including desktops, laptops, and mobile phones, making it accessible from anywhere at any time.

Another significant benefit of using Gymdesk is its ability to track member attendance. This feature enables gym owners to monitor the activities of their members, including the classes they attend and the equipment they use. This data can be useful in creating personalized workout programs for members based on their preferences and habits.

Gymdesk also helps gym owners manage their finances effectively. The software has an integrated billing system that automates the process of generating invoices and processing payments. This feature eliminates the need for manual billing, which can be time-consuming and prone to errors. Gym owners can also generate reports on their financial performance, enabling them to make informed decisions about their business.

Key Gymdesk features:

  1. Membership Management: Gymdesk allows for the management of member information, tracking of attendance, and managing membership plans.

  2. Billing and Payment Processing: It supports the handling of billing processes, including automated recurring payments and invoicing.

  3. Scheduling and Booking: The platform provides tools for scheduling classes, personal training sessions, and managing bookings.

  4. Communication Tools: Facilities like email and SMS messaging are often included to keep in touch with members.

  5. Reporting and Analytics: Gymdesk may offer various reports and analytics to track business performance, member retention, and other key metrics.

  6. Mobile App Integration: Some versions of Gymdesk come with mobile app support, enhancing accessibility for both gym owners and members.

In conclusion, Gymdesk is an all-in-one gym management software that is essential for gym owners who want to provide their members with a seamless experience. With its user-friendly interface, attendance tracking, and integrated billing system, Gymdesk makes managing a gym easy and efficient. Gym owners can focus on providing quality services to their members while Gymdesk takes care of the rest.


2. GLofox

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A well-liked software program for fitness centers, personal training businesses, and gyms is called Glofox. It provides a number of functions, such as class scheduling, membership management, and payment processing, to assist fitness organizations in running their operations more effectively.

Glofox's user-friendly interface, which makes it simple to use for both fitness business owners and their clients, is one of its most notable advantages. Customers can use the platform's mobile app to schedule classes, manage their memberships, and make payments. Customers may find and book classes more easily thanks to this app's seamless integration with the studio's or gym's website and social media platforms.


Here are some features that Glofox offers that may not be present or as prominently featured in the Gymdesk:

  1. Branded Mobile App: Glofox provides a customizable, branded mobile app for gyms and fitness studios. This app can be tailored to the specific branding of the business and offers a direct engagement channel with members.

  2. Advanced Marketing Tools: Glofox may have more robust marketing tools, including sophisticated email campaign management and targeted marketing capabilities to help businesses attract and retain members.

  3. Integration with Wearable Technology: Some versions of Glofox offer integration with wearable fitness technology, allowing members to sync their fitness data with the app for a more integrated fitness experience.

  4. Extensive Reporting Dashboards: Glofox often emphasizes detailed reporting and analytics dashboards, providing in-depth insights into business performance, member behaviors, and financial metrics.

  5. Lead Management: Glofox might have more comprehensive tools for managing potential new members (leads), including tracking interactions and conversion rates.

  6. Franchise Management: For businesses that operate multiple locations, Glofox may offer specialized features for franchise management, allowing for centralized control while maintaining local customization.


The capacity of Glofox to automate a variety of administrative procedures can help operations run more efficiently and save time. The platform can handle client automated reminders and notifications, membership administration, payment processing, and class scheduling. This aids in keeping fitness businesses structured and concentrated on giving their customers a top-notch experience.

Glofox's possible issue is that it could not be the most reasonably priced choice for freelance trainers or small fitness enterprises. For those with smaller customer bases, the platform's monthly price, which is based on the number of users and clients, can add up rapidly.

Overall, Glofox is a potent software tool that may assist fitness organizations in running their operations more effectively and giving their customers a better experience. That might, however, work better for larger studios and gyms that can afford the monthly payments.


3. Mindbody

mindbody_fmc

This software program called Mindbody was created to assist health and fitness organizations in efficiently managing their daily operations. The platform provides a number of services, including marketing automation, appointment scheduling, class scheduling, and payment processing.

One of Mindbody's main advantages is its user-friendly interface, which makes it simple for companies to manage their daily operations and for customers to schedule and manage their lessons and appointments. Customers can access the platform's capabilities via a mobile app as well, which enables businesses to maintain contact with their customers and give a smooth user experience.

The marketing automation solutions provided by Mindbody are an additional benefit because they can improve the efficiency with which firms draw in and keep customers. The platform provides a variety of customizable marketing choices, such as targeted promotions based on customer preferences and behavior, social media marketing, email and text message campaigns, and more.

Moreover, Mindbody provides robust reporting and analytics tools that businesses can use to monitor performance, pinpoint areas for development, and make informed decisions. Reports on anything from income and attendance to client retention and marketing ROI can be generated using the platform.

The price of Mindbody is one possible disadvantage. For smaller companies or independent practitioners, the platform's monthly fee, which is based on the number of clients and services provided, can be prohibitive. For companies who require these functionalities, the platform's comprehensive functionality and user-friendly design can make the price worth it.

Ultimately, Mindbody is an all-encompassing software program that may assist wellness and fitness companies in streamlining their operations, bringing in and keeping customers, and making data-driven decisions. Although it might not be the most cost-effective choice for all organizations, it offers several solid features and a smooth user interface that can benefit many health and fitness enterprises.

[Related Article: Best Daily Planner Apps]


4. TeamUp

TeamUp_fmc

Fitness centers like gyms and studios can gain from adopting TeamUp CRM software in a number of ways:

  • The management of membership data, including member information, payment history, and attendance records, is made more accessible by TeamUp CRM. This makes it possible for gyms to monitor their patrons and make sure they are making the most of their subscriptions.
  • TeamUp CRM has class scheduling tools that make planning and overseeing classes easier for gyms. Gyms can plan their class schedules to maximize attendance, prevent class cancellations, and reduce no-shows.
  • With TeamUp CRM's money processing tools, gyms may accept payments online, streamlining the payment process and lowering the possibility of lost payments or late fees.
  • TeamUp CRM offers communication tools, such as email and text message campaigns, that let gyms stay in touch with their patrons. This can assist gyms in informing customers about class schedules, special offers, and other crucial information.
  • Fitness centers may track their performance and make data-driven decisions with the help of TeamUp CRM's reporting and analytics services. This can assist gyms in streamlining their processes, enhancing the client experience, and expanding their clientele.

Overall, TeamUp CRM may assist fitness centers and gyms in increasing client satisfaction, operational effectiveness, and business growth. Gyms may attract and keep more customers by streamlining their processes and enhancing the customer experience, which can result in more income and expansion.


5. Virtuagym

virtuagym_fmc

This cloud-based CRM application is designed exclusively for the health and wellness sector.  It provides a vast array of features and tools to assist gyms, fitness studios, personal trainers, and other businesses involved in health and wellness in managing their operations and improving the client experience.

The membership management tools offered by Virtuagym are among its best qualities. These solutions make it simple for businesses to manage member data, track payments, and keep track of attendance. Businesses may verify they are providing a high quality service and make data-driven decisions about how to maximize their offering by keeping thorough records of their members.

Additionally, the platform provides a user-friendly and intuitive approach for scheduling classes. Businesses can use this system to efficiently organize classes, alert students about upcoming classes, and handle waiting lists. Businesses may maintain customer interest and guarantee that their programs are consistently fully enrolled by expediting the class scheduling procedure.

Moreover, Virtuagym can process secure payments integrated with well-known payment processors like PayPal and Stripe. Businesses may quickly take payments and securely manage payment information thanks to these payment processing technologies. The platform's ability to automate invoicing and payment reminders can aid organizations in reducing late and missed payments.

Together with these options, Virtuagym also provides strong communication tools. Businesses may communicate with their customers, sell their services more effectively, and provide specialized specials and discounts with the help of email and SMS marketing campaigns. Also, the platform provides segmentation capabilities and configurable templates, which can assist organizations in providing more specialized marketing content.

Last but not least, Virtuagym offers organizations sophisticated reporting and analytics solutions. These technologies give companies the ability to monitor their performance, better understand their customers, and make data-driven decisions to streamline their processes. Businesses may hone their strategy and enhance the customer experience by accessing data on anything from revenue and attendance to client retention and marketing Effectiveness.

Overall, Virtuagym is a complete and potent CRM platform that can assist companies in the health sector manage their operations more successfully and give their customers a better experience.

[Related Article: Best Insurance CRM Software]


6. ZenPlanner

zenplanner_fmc

Fitness-related businesses including gyms, studios, martial arts schools, and yoga studios are the target market for ZenPlanner. Fitness firms who seek to simplify their operations and enhance customer satisfaction will find it to be especially helpful. ZenPlanner's membership administration, class scheduling, payment processing, communication, fitness tracking, and reporting capabilities can assist businesses in more effectively managing their customers, classes, and payments while also giving them useful insights into how they are doing.

For instance, ZenPlanner might be used by a gym or fitness center to schedule classes, manage memberships, and take online payments. They may track client attendance and progress over time using the platform, automate client conversations, and execute targeted marketing efforts. By doing this, the company might improve client retention, streamline processes, and more effectively expand.

Using ZenPlanner may have some of the following disadvantages:

  • Because of its many features and capabilities, it can be trickier to set up and use than some other CRM platforms. For businesses to ensure that the platform is being used properly, additional time and resources may need to be dedicated to training and onboarding.
  • For smaller firms, ZenPlanner may be more expensive than some other CRM options. Businesses may end up paying more for the platform because the pricing depends on the amount of active users they have.

While utilizing ZenPlanner may have a few possible drawbacks, they should be balanced against the many advantages the platform provides. ZenPlanner's usefulness for a certain business will ultimately depend on the demands and requirements of that business.

[Related article: 5 Common CRM Issues and Solutions]


7. PushPress

pushpress_fmc

PushPress is the fitness center software that keeps both staff and patrons content. PushPress aids with revenue growth, metric clarity, task automation, and improving the overall gym experience for your customers.

PushPress' integrated POS (point of sale) system, which enables companies to sell retail goods and manage inventory more effectively, is another special feature of the software. By doing this, businesses may boost their revenue streams and give customers a more seamless experience.

Lastly, PushPress offers comprehensive reporting and analytics services that let companies monitor their success and make data-driven choices. The platform provides data on various metrics, including income, attendance, client retention, and marketing ROI, all of which businesses may use to streamline operations and enhance customer satisfaction.

PushPress is an all-inclusive CRM software program that can assist fitness businesses in managing their operations more effectively, bringing in and keeping customers, and expanding their clientele. PushPress offers businesses sophisticated membership administration, class scheduling, payment processing, communication, retail management, and reporting solutions that can help businesses run more efficiently and give customers a better experience.


8. Exercise.com

Fitness Business Software to Grow Revenue 🚀 | Exercise.com

Exercise.com is the ultimate go-to for gyms seeking a user-friendly and comprehensive solution to streamline their operations. It's not your typical CRM software—it's an all-in-one powerhouse designed for gyms of all sizes. Whether you're a fitness industry veteran or just starting, Exercise.com has tailored features to suit your needs.

This best CRM for gyms goes beyond basic CRM functions. It's your tool for efficient gym management, enhanced member engagement, and robust business growth. The standout feature is the fully integrated, all-in-one solution, setting Exercise.com apart from the competition. This makes it the preferred choice for those looking to simplify their gym management, boost member satisfaction, and drive overall business success.

The additional bonus? Your gym gets a personalized app, giving your members a unique and branded experience. This not only fosters loyalty but also elevates the satisfaction levels of your members.


9. ABC Financial

ABCFinancial_fmc

ABC Financial is a CRM software platform tailored specifically for the fitness sector, focusing on membership management and billing functionalities. However, its user-friendliness poses a potential challenge, requiring extensive training. Specializing in financial services of gym management, the platform excels in payment processing and member data management, yet falls short of providing a holistic solution.

On the positive side, ABC Financial demonstrates efficiency in payment processing, which is crucial for effective gym revenue management. Its member management features contribute to streamlined data organization and enhanced member engagement. This gym CRM software boasts a long-standing experience in the industry, instilling a sense of reliability.

Conversely, drawbacks include the costly pricing, particularly unfavorable for smaller gyms. Furthermore, customization options are limited compared to more versatile platforms.


10. Club OS

ClubOS_fmc

Club OS is a CRM software platform tailored to gyms and fitness studios, presenting a suite of features encompassing lead management, scheduling, reporting, and marketing automation. The platform also extends its reach through a mobile app, allowing gym owners the flexibility to oversee their business remotely. Primarily targeting larger gyms, Club OS places emphasis on lead management and member retention. 

This fitness CRM software facilitates effective lead management through its array of tools and features. Additionally, it provides resources for member retention, acknowledging the importance of keeping gym-goers engaged. The platform offers training and support resources to ensure a smooth and efficient implementation process. The implementation process, while supported by resources, may demand a significant time investment and effort.

[Related article: 10 Best Lead Management Software In 2024]


 11. Vagaro

vagaro_fmc

Vagaro is a CRM software platform tailored specifically for gyms and fitness studios, boasting a range of features including online booking, appointment scheduling, client management, and marketing automation. Positioned as a budget-friendly option, Vagaro offers fundamental features such as booking, point of sale (POS), and basic marketing tools, though its capabilities may be somewhat constrained.

Vagaro is really affordable, presenting a cost-effective CRM solution suitable for gyms of various sizes. The inclusion of basic CRM features like booking and POS contributes to the platform's practicality. Furthermore, Vagaro provides rudimentary marketing tools aimed at fostering member engagement.

It lacks the all-encompassing approach found in more comprehensive solutions, potentially leaving gaps in gym management functionalities. Integration challenges may also be a consideration, as Vagaro might encounter difficulties when integrating with other software platforms.


12. EZFacility

EZFacility_fmc

EZFacility empowers you to deliver a seamless and convenient experience for your customers across various platforms. Enhance class and appointment bookings through online channels or a branded mobile app, while automated reminders and confirmations contribute to better engagement. Get valuable customer feedback, reviews, and employ loyalty programs and referrals to show appreciation.

Designed to expedite business management tasks, this gym CRM system caters to fitness professionals, including gym owners, personal trainers, and yoga studio managers. Among the array of features are trainer and membership management, equipment tracking, payment processing, commission tracking, league management, and a self-service client portal.

Pros of EZFacility include streamlined operations through online scheduling, billing, and reporting, offering customization to align with specific needs. 

On the flip side, potential drawbacks include an outdated and less intuitive user interface, resulting in a less-than-optimal user experience. Users may encounter sluggish loading times and data processing, impacting overall efficiency. Customer support, at times, may pose challenges in terms of consistency and accessibility.

Conclusion

An entrepreneur must settle on a list of essential tools before choosing one of these systems to avoid overpaying for unnecessary chips.

It is important to read customer reviews to comprehend how the product functions. It is preferable to choose a platform with a trial period if the gym staff has no prior experience with CRM systems and to ask technical support professionals before purchasing whether there is a chance to get a refund if the software is unsuitable.

Choose the CRM for your needs

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Ivan Karp

Managing Director at SyncMatters, Europe

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