What is Blackbaud CRM?

Blackbaud CRM is a Microsoft Azure-based cloud fundraising and relationship management solution designed specifically for enterprise-level fundraising and marketing needs. Its cutting-edge technology will streamline your data and reporting processes, increasing operational efficiency and providing insight into every stage of the constituent lifecycle, assisting you in attracting new supporters, engaging them with the right communications based on their unique preferences, and growing their impact on your mission.

Diverse information is gathered across the various programs and organization sites, such as annual and capital giving, major giving, online communication, social media, and direct marketing systems. Organizations can manage a business process from start to finish, from acquisition to cultivation to stewardship and retention.

Blackbaud CRM features prospect research tools that will enable to build in-depth profiles of gift prospects, including analytics offerings that provide guidance around a prospect’s propensity to give as well as affinity.