What is Marketo Engage?

Marketo Engage, which is part of Adobe Experience Cloud, is a cloud-based email marketing tool that helps businesses of all kinds manage and track client interactions. This solution includes integrated tools that provide marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization, among other capabilities.

The sales effectiveness software is designed to assist companies in streamlining marketing operations, delivering more campaigns, generating more win-ready prospects, and improving sales performance. Marketo Engage helps thousands of companies around the world change marketing from a cost center to a revenue driver with proven technology, complete services, and professional support.

Marketo Engage's marketing automation solutions make it easier to build long-term relationships with clients by allowing you to create and deploy cross-channel marketing campaigns. Users can tailor emails for each user group based on hobbies, purchase history, interaction, and more by creating targeted emails from scratch or changing one of the many inbuilt templates. Marketo Engage offers capabilities like event triggers, A/B testing for campaigns, automatic member updates, performance statistics and dashboards, customized in-app mobile messages, location monitoring, visitor behavior tracking, and more to help you automate your email marketing campaigns.

Marketo Engage marketing automation solutions are designed to assist company users in generating more high-quality sales leads and winning more business with less human labor, resulting in increased marketing ROI. Marketing automation reduces the time spent on administrative tasks, allowing users to concentrate on the innovation and quality of their marketing messaging and offers.