Is SAP a CRM or ERP?
It's both. SAP is a giant software company with products for hundreds of business processes.
Is SAP a stand alone CRM?
SAP produces a huge range of software products, including a CRM which can be used alone. However, it works best within the SAP software ecosystem due to a limited number of integration options.
Who uses SAP CRM?
Most users are medium to enterprise level companies who use the SAP suite of products to create an end-to-end software solution. SAP is suitable for virtually any industry.