What is User.com?

User.com is an all-in-one email marketing automation platform providing you with easy-to-use, yet very robust tools for marketing, sales, management, and support teams to boost engagement and improve conversion rates. User.com is more than just e-marketing, as it is multi-channel and e-marketing is only one part of its features. The platform values each user and targets them via various communication channels, including email, live chat, push notifications, dynamic page content, and more. First of all, in this User.com overview, we will understand why sales professionals use this platform. 

User.com has been created to provide modern and user-friendly business solutions - it’s one interface for the entire company. Marketing, sales, and customer service professionals from around the world use this platform to gain insights about website visitors, generate more leads, increase sales, and optimize internal processes.

Undoubtedly, data collection is an important feature of this platform. Data collection includes advanced multi-channel tracking. You can both see everything on one page and connect the dots between page views, mobile engagement, email opens, received text messages, and more. Additionally, you can take your data to the next level and trigger automation processes based on user behavior, and use automated chats to collect additional contact information from guests after multiple visits. With automated, behavior-triggered communication you have the option completely automate the entire sales process. For example: If one of your visitors uses Italian welcome him with a custom live chat message in Italian, in addition, you can even mention the site they came from among many other usages of real-time data. 

As for email, which we'll also consider in this User.com overview, the platform provides a powerful, targeted tool for creating and running email campaigns – on a mass or individual scale. You can send personalized emails with personal precision. Use specific snippet tags to make your message more person-specific, such as adding the recipient's first name and a unique website history to avoid ending up in the spam folder.

User.com allows you to plan your daily routine and set up future promotions. With the automation module, you can send the right email to the right receiver at the right time. Take advantage of having all the information about your users' behavior in one place. You can also detect the most engaged and promising prospects with user scoring. Analyze which of them is at the top and then turn them into your promoters.

In our User.com overview, we need also recall the integration with widespread tools and systems including Google Tag Manager, Zapier, Segment, Google Analytics, WordPress, Magento, PrestaShop, JavaScript, CSV, Gmail, Freshmail, Email Labs, plus a range of many more.

You can view real-time data and the entire history of a customer's interaction with your company—behavioral, event, cookie, and browser data all in one place. Meanwhile, the analytics module lets you track open rates, click-through rates, and unsubscribes. In this way, you can always instantly view all the analytical results of your campaigns.

Lastly, in this User.com overview, we can conclude that it combines all the key tools for support, marketing, and sales in one place to make sales and communication faster and easier.