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10 Best Travel Agency Software & How to Choose One

Guide to Choosing the Travel Agency Software for the Tourism Industry. We delve into the realm of travel agency software solutions, identifying the best options for fostering growth.

Ivan Karp
Written by
Ivan Karp
Ivan Karp
Ivan Karp

Managing Director at SyncMatters, Europe

More from Ivan Karp

Published: Aug 20, 2022

| Last updated on Apr 19, 2024

| 27 mins read

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What is a travel software?

Travel agency software is a type of Software-as-a-Service (SaaS) platform that helps organizations in the travel industry handle a variety of operations. These include generating vacation packages, booking travel services, handling payment gateways, designing and arranging itineraries, keeping track of customers, and streamlining workflows.

CRM software for travel agencies is critical for improving overall efficiency for numerous stakeholders in the travel industry, including OTAs, traditional travel agencies, DMCs, tour operators, travel management businesses, and travel advisors.

Why do travel companies need travel agency management software?

Customer relationship management (CRM) benefits travel agencies and hotel firms by simplifying data management and enabling personalized customer experiences. Travel agents, for example, can create personalized itineraries, book destinations based on preferences, and analyze travel records from a single database.

What is a CRM in the travel industry?

In today's highly competitive tourism service sector, simply having a computer with Internet access and a telephone is no longer sufficient. Relying on such limited resources puts your company at risk of bankruptcy. That's why CRM for travel agencies has become an absolute necessity. Implementing a CRM solution will not only enhance your sales but also ensure that your service quality remains at an exceptional level.

Top Rated Solution


Thryv has everything you need to communicate effectively, manage your day-to-day, and grow your travel business — all in one place! 


By the way, no matter what industry you work in, you may find the following CRMs useful:

  • Zoho - the best CRM for small businesses
  • Salesforce - the best enterprise CRM system
  • Pipedrive - the CRM system focused on successful sales
  • Capsule  - best for sales teams wanting a simple and affordable solution
  • monday sales crm - easy to use CRM platform

To ensure successful automation, the CRM software needs to consider the specific requirements of this business, which include:

  • Strategic partner database: The software should efficiently process client information so that managers can quickly select and create profitable offers for them.
  • Tourism sector features: To enhance tour sales, it is important to incorporate effective marketing strategies and promotions.
  • Advertising: Keeping customers informed about "hot" tours can be done through IP telephony, SMS, or email notifications.

If you are a travel business owner, these CRMs will come in handy:

Travel Agent CRM

What features and functionality to look for in travel agency software

One of the key aspects of the tourism industry is its inherent seasonality, which leads to constant fluctuations in tour prices. To effectively navigate these changes and provide customers with accurate pricing information, a CRM system can prove invaluable for travel agencies. By automating processes and promptly notifying customers about the "real" price of tours, the CRM system enables travel agencies to stay responsive and adaptable in a dynamic market.

Main tasks of CRM for a travel agency:

  • automate the work of your managers;
  • store all information about purchased tours for each of your clients;
  • promptly register new applications;
  • automate the system of discounts for certain tours;
  • quickly draw up documentation for tours;
  • record expenses with operators and customers;
  • integrate the program with the hotel and ticket booking software.

Travel CRM

The Advantages of Using a CRM for travel company

Information technology plays a crucial role in enhancing the interaction between travel companies and their clients. It not only improves management functions but also helps in building strong relationships. The tourism industry is highly competitive, which makes it imperative for travel agencies to have the right sales funnel, loyalty programs, effective advertising, and tools to engage potential customers. A robust tourism CRM system encompasses all the necessary tools to efficiently manage managers, partners, customers, and accounting.

Unlock the CRM Benefits with a Free Consultation! 


Sales control

A tourism CRM system empowers travel agencies to track sales, improve conversions, and determine the most profitable destinations. CRM in the travel sector tracks employee performance, gathers valuable customer data, defines target audiences, compares sales across various time periods, and executes numerous other functions to enhance sales effectiveness.

Management of the company

The travel agency owner gains access to a user-friendly tool that streamlines business processes and enables easy automation. With the ability to update customer statuses, implement personalized loyalty programs, process applications, and send automatic emails and reminders, managing the company becomes simplified and efficient.


CRM for a travel agency has extensive analytical capabilities and collects detailed reports. It can be an accounting of all finances, sales analytics for specific countries, tools for creating a sales funnel and tracking the company's growth dynamics. There is also data about customers, the reasons for their refusals, the need for services, and other reports. Everything is collected in a convenient interface and allows for detailed analytics.


With comprehensive reports and a wide range of marketing tools, you can effortlessly grow your business and enhance your company's capabilities. Marketing tools encompass sending personalized messages and exclusive offers, implementing loyalty programs, strengthening your brand, developing mobile applications for customers, and integrating with various systems, among other features.

Document management

A travel CRM system provides a comprehensive package of documents that can be easily filled out. You can effortlessly upload contracts, reservation letters, tourist attractions, contract addendums, and other necessary documents for your travel agency's operations..

[Related Article: What are the functional & technical features of CRM software?]


How to Choose the Perfect Software for travel company

In this post, we will discuss the most widespread CRM for tours and travel. Before deciding to use a specific software, consider the following points:

  • how the system is implemented;
  • technical features;
  • number of valid users;
  • how convenient the interface is;
  • what is your budget;
  • security of stored data.

Take special notice of the integration capabilities when choosing a CRM system. If the CRM program can connect with other apps, you won't have to manually import data. This automation saves valuable time, which is especially crucial for travel agencies that rely on integration with their website, online payment systems, and hotel connections. Investing more time in selecting the right CRM system will allow you to stay informed about the current processes of your business.

[Related Article: How to Choose a CRM System]

Top 10 best travel agency software

Below we will consider the TOP-10 best CRM for the travel industry

1. Freshsales



Information about each client is always at hand: correspondence, ordered tours, notes, and wishes of the client. With such possibilities, you can select tours for the client, anticipating wishes. 

- Pros 

With this CRM system for a travel agency, there are no large and complex setup operations, many integrations work, and all operations are performed and stored in the cloud. Users have a number of additional features, including automatic dialing, call recording, call forwarding, and affiliate program management.

- Cons

Integrations for productivity applications are limited. Importing data is tough for users.


With Freshsales, you get what you paid for and nothing more.

  • Free Version
  • Growth: $9 per user, per month, billed annually
  • Pro: $39 per user, per month, billed annually
  • Enterprise: $59 per user, per month, billed annually
  • Free Trial: 21 days


2. Creatio



Tools include everything you need: calendar contacts, document management, tasks and more. Creatio mobile version is available for a smartphone or tablet. This CRM for tourist industry makes it possible to keep all company documents and quickly find any contract, account, or visa application. 

The system will assist you in responding quickly to any tourist request and staying in touch with him 24 hours a day, seven days a week. The most important information about trip preparation will be sent to the tourist automatically via SMS.

- Pros 

A ready-made product for automating and accelerating the full sales cycle: from lead to repeat orders. In addition, there are configurations for managing marketing, service and business processes.

- Cons

Reports and Printables might be difficult to use and appear to have lost quality compared to other areas of the product.


  • Free trial – yes
  • Starts at $25 per month

3. EngageBay



With its low pricing, EngageBay's all-in-one travel agent CRM software is the best choice for small and medium-sized travel companies, agencies, and startups. Customers can contact you through EngageBay CRM via live chat, SMS, social media, phone, and webforms. 

You will have a traditional customer support ticketing system as well as marketing automation, web chat, helpdesk, canned responders, and customer service groups with the Service Bay, so your customer support is always exceptional. EngageBay also provides powerful integrations with suppliers, such as Stripe, Zapier, JustCall, Gmail, Shopify, and many others.

The best thing about this CRM software for the tourism industry is its low cost and powerful tools. For less than $1 per day, you can get features that will help your travel business grow.

- Pros 

  • Free connection
  • Universal Automation Platform
  • Great drag and drop builder

- Cons

  • Limited template settings
  • Missing SMS integration


  • Free  plan
  • Basic: $13.79  per user per month, billed annually
  • Growth: $59.79  per user per month, billed annually
  • Pro: $110.39  per user per month, billed annually

4. Kapture



Kapture's all-in-one Customer Support platform provides your teams with all of the tools they need to provide a better and more intelligent customer experience.

You can integrate all of your inquiry sources into a single platform using the travel management system. The dashboard also displays the source of these inquiries separately. 

You can also use the cloud-based travel management system to automate key tasks such as responding to customer inquiries by creating automated email sequences. The sales process can be automated as well. 

- Pros 

Advanced CRM capabilities from this CRM software for the travel industry include automatic data collection, lead and opportunity management, customizable sales processes, configurable reports and dashboards, case and account management, and task management.

- Cons

According to users, sometimes attendance may not be recorded due to a minor error. But, it can be fixed.


Contact the vendor to get pricing details.

5. Moonstride



Moonstride makes it easier to organize and manage your business because everything is in one place. Moonstride was created for travel companies of all sizes. Developers can tailor the cloud-based solution for travel specific needs using three different packages. You can also connect this best travel agency software to any third-party APIs you require.

The dashboard displays an overview of all active enquiries, quotations, and bookings. Reminders and notifications keep you in the loop so you can make informed decisions faster, optimize, and grow.

- Pros 

Everything you need for your travel business is available on one platform. Enhanced data security, simplified task management, and convenient contact management features.

- Cons

There are not enough opportunities for larger businesses. The base package does not support API Integration and Sales and Purchase Ledger.


  • Pro: $645 per month (Includes 5 users)
  • DMC: $775 per month (Includes 5 users)
  • Group: $895 per month (Includes 5 users)
  • Enterprise: Contact the vendor

6. Salesforce



Salesforce is a game-changer that can totally transform your corporate travel agency, making it super strong in the business world. It works smoothly with your other software, giving you many cool options. This travel agency management software brings together customer info and financial transactions to create a big win for your agency.

- Pros

Salesforce offers many features, empowering businesses to manage sales, marketing, customer service, and more from a single platform. Businesses can customize this CRM for a travel company to suit their specific needs, workflows, and industry requirements.

- Cons

Salesforce can be expensive and complex to set up and manage, especially for small businesses or startups, with various subscription tiers and additional costs for customization, training, and support.


Salesforce Sales Cloud:

  • Starter Suite: $25 per user per month, billed annually
  • Professional: $80 per user per month, billed annually
  • Enterprise: $165 per user per month, billed annually
  • Unlimited: $330 per user per month, billed annually
  • Einstein 1 Sales: $500 per user per month, billed annually

7. Pipedrive



Pipedrive is a specialized customer relationship management system. It has a user-friendly interface and features tailored specifically for managing sales, leads, and customer relationships in the travel sector.

- Pros

Pipedrive boasts an intuitive interface, making it easy for travel agency staff to navigate and use, even for those with limited technical expertise. This software for travel agencies provides customizable sales pipelines that allow you to track leads, deals, and bookings through each stage of the sales process.

- Cons

This off-the-shelf software focuses primarily on sales pipeline management and may lack advanced marketing automation features, which could be a drawback for travel agencies looking for a more comprehensive CRM solution.


  • Essential: $14 per user per month, billed annually
  • Advanced: $29 per user per month, billed annually
  • Professional: $49 per user per month, billed annually
  • Power: $64 per user per month, billed annually
  • Enterprise: $99 per user per month, billed annually

8. HubSpot



HubSpot for travel agencies is a comprehensive customer relationship management (CRM) and marketing software designed to streamline operations, boost sales, and enhance customer engagement in the travel industry. It offers a range of tools and features tailored to the specific needs of travel agencies, helping them attract, convert, and retain customers effectively.

- Pros

With this travel technology provider, travel agencies can automate repetitive marketing tasks, such as email campaigns and social media posting, saving time and increasing efficiency. 

- Cons

HubSpot's extensive features and customization options may require time and training to fully understand and utilize, impacting productivity during the onboarding process.


  • Free plan
  • Sales Hub Starter: $50 per month
  • Sales Hub Professional: $450 per month
  • Sales Hub Enterprise: $1,500 per month

9. Zoho



Zoho for travel agencies is a comprehensive suite of business applications designed to streamline operations, improve customer relationships, and drive growth in the travel industry. Tailored specifically for travel agencies, Zoho provides a wide range of tools to manage sales, marketing, customer service, and more, all from a centralized platform.

- Pros

Whether a small agency or a large enterprise, this CRM for travel companies scales with the business without the need for significant changes to the software. Zoho offers competitive pricing plans, making it accessible to small and medium-sized travel agencies with limited budgets.

- Cons

Depending on the pricing plan, access to customer support may be limited, and resolving technical issues or getting assistance with customization may require additional fees.


  • Free plan 
  • Standard: €14 per user per month, billed annually
  • Professional: €23 per user per month, billed annually
  • Enterprise: €40 per user per month, billed annually
  • Ultimate: €52 per user per month, billed annually

10. Microsoft Dynamics 365



Microsoft Dynamics 365 CRM for the travel industry is a robust CRM solution tailored to meet the unique needs of travel agencies and companies. It has a suite of powerful tools and features designed to streamline their operations and enhance customer engagement in the travel sector.

- Pros

Dynamics 365 integrates with other Microsoft apps such as Office 365, Outlook, and Teams, providing a familiar environment for users and facilitating efficient collaboration across teams.

- Cons

This CRM for a travel agency can be complex to set up and configure, requiring specialized knowledge and expertise, which may pose challenges for agencies with limited resources or technical capabilities.


  • Sales Professional: $65 per user per month
  • Sales Enterprise: $95 per user per month
  • Sales Premium: $135 per user per month
  • Microsoft Relationship Sales: $165 per user per month
CRM Directory


What is the main function of travel agent software?

The main function of travel agent software is to streamline and automate various aspects of travel planning, reservation management, and booking management. This software typically helps travel agents manage customer information, search for and compare travel options (such as flights, accommodations, and activities), book flights, generate itineraries, process payments, and communicate with clients.

Additionally, the best travel CRM may offer features for tracking sales, managing commissions, and analyzing business performance. Overall, the primary goal is to enhance efficiency, accuracy, and customer satisfaction in the travel agency's operations.


These are not all the possibilities and advantages of CRM system. With a customized system, it's easy to create your own powerful tools that allow you to improve your company's profits, scale it, and automate work processes.

Start with a Free Consultation! 


Contact us, and our specialists will provide detailed consultation and help you decide on a choice. CRM software for travel agencies is a powerful tool that must be implemented if you want to scale and develop your business.

By implementing a CRM system suitable for travel agencies, you gain the ability to unlock even more possibilities and advantages. A customized system allows you to design powerful tools that are tailored to your company's specific demands and requirements. Whether it's streamlining your sales processes, optimizing customer interactions, or automating repetitive tasks, a customized CRM system empowers you to take control of your company's profits and growth.


Furthermore, a tour operator CRM system enables you to scale your operations effectively. As your travel agency expands, your CRM system can adapt and grow alongside it. Whether it's managing a larger customer base, handling more complex sales processes, or integrating with additional systems, a customized CRM system provides the flexibility and scalability your travel agency requires.

In conclusion, a CRM system is not just a luxury, but a necessity if you want to scale and develop your business. By implementing a customized CRM system, you can unlock the full potential of your travel agency, improve profitability, streamline operations, and enhance customer satisfaction. Don't miss out on the opportunities and advantages that a CRM system can bring to your travel agency.

Contact us today and let our specialists help you take your business to new heights.

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Ivan Karp

Managing Director at SyncMatters, Europe

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