What is Salsa CRM?

Salsa CRM is a cloud-based constituent relationship management platform that helps nonprofits manage online and offline fundraising, track supporter relationships, and intelligently report on everything.


Donor cultivation, processing of all gift types, direct mail, built-in word processing, mail merge, event/auction management, grant management, task reminders, member management, volunteer tracking, and database permissions and security are all features of Salsa CRM. A dashboard provides tools for analyzing campaign performance and tracking performance.


Mobile-ready digital marketing tools for email, social, and online donation forms are included in the Salsa Engage module. Marketing automation functionality, which sends triggered emails and automatically adds contacts to new lists based on their behavior or activity, allows users to nurture and retain donors. Organizations can use social media marketing tools to share updates, publish schedules, and post messages across multiple social media platforms. The solution also includes social sharing options, allowing supporters to post their contributions to their social media profiles.

Key Features

  • Donor Management: Users can use the platform to track donor contact information, relationships, interests, demographics, and social media information. This aids in role-based restrictions, security, and feature de-duplication, all of which help to keep the system data clean.
  • Digital Presence: From a Nonprofit standpoint, this feature covers all of the essentials of digital marketing, such as marketing automation, email marketing, social media marketing, drag-and-drop sign-up forms, and marketing dashboard analytics. From a single dashboard, users can manage and execute their marketing campaigns.
  • Online Fundraising: Online donation forms, automated gift acknowledgments, online event registration, secure payment processing, and fundraising dashboard analytics make it simple for donors and users to generate and maintain funds and records.
  • Peer-to-Peer Fundraising: Through custom event pages, personal and team fundraising pages, built-in fundraiser coaching, and a free P2P mobile fundraiser app, the software encourages donors to participate. Analytics can be tracked using a unified P2P dashboard.
  • Data Insights: With the ability to create, track, and analyze reports containing key metrics and database information, users gain greater visibility into business performance. This data, combined with dashboard customization, enables them to generate actionable insights for better campaign inputs.